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Blue Nile And Nordstrom Cooperate To Set Up Offline Display Cabinets

2013/12/10 20:22:00 23

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Less than p ago, the world's largest jewelry online retailer, "a href=" http://www.91se91.com/news/index_c.asp "Blue Nile < /a", is working with the high-end chain store retailer Nordstrom (Nodes Tron) of the United States. It will open the first offline counters to display products at the Seattle flagship store of Nordstrom. 
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 reporter learned that, while focusing on the long-term development strategy of e-commerce, the cooperation between Blue Nile and Nordstrom is also a new pattern derived from its old ideas. Shoppers at Nordstrom shopping mall can experience various samples in the Blue Nile counters, communicate with and consult with jewelry consultants, and then complete the order to Blue Nile website. 
 it is understood that the products currently exhibited include 75 engagement rings and 40 wedding rings. This is the latest attempt to combine Blue Nile online and offline. It can make use of the face-to-face business mode to make up for the short board of < a href= "http://www.91se91.com/news/index_c.asp > > online business" /a ", and also can attract more consumers through this offline experience shop. 
 reporter has learned that the first display cabinet of Blue Nile is located in the wedding business area of < a href= "http://www.91se91.com/news/index_c.asp" > Nordstrom > /a > shopping mall. There will be a trial period of 6 months. After that, the action of setting up offline experience will gradually expand Nordstrom to 17 other shopping malls in other cities. 
"This will be a long-term plan for us. We hope that the offline experience can expand to more places and cover more areas," said Julie Yoakum, chief product officer of P Blue Nile. 
 Yoakum points out that Blue Nile still maintains its foundation of network sales, but also realizes that consumers pay much attention to experience in buying jewelry. "Before you buy it, you can see and try it yourself to produce interest in shopping." 
 with the development of online shopping, more and more traditional retailers begin to lay out online business and mobile business. At the same time, online retailers are also seeking to open offline stores to display their products. The development mode of online and offline channels will become an irresistible trend of development. 
 reporter has learned that Nordstrom is also a positive representative of traditional retailers in the development of online business. In 2011, Nordstrom bought HauteLook, a flash buying website, and an agreement with Mens online Bonobos in 2012. On the one hand, Bonobos received cash assistance, and more than 100 stores began selling their clothes. On the other hand, Nordstrom also gained new expertise in online marketing. 
Shea Jensen, director of wedding business at Nordstrom, said that cooperation with Blue Nile is of great significance. "The most exciting thing for us is to get a chance to face new consumers and attract these new consumers to our wedding package business."