Yu Pai Clothing Breaks Through These Bottlenecks And Consummate The Industrial Chain.

< p > Mu Wei: Chongqing little spicy girl < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > chairman of the limited company, Chaotianmen market a target= "_blank" href= "target=".

< p > Wen Changming: Chairman of Chongqing Ya man Qi Garments Co., Ltd. < /p >

< p > Luo Gang: Chairman of the Chongqing raimera dress Co., Ltd. < /p >

< p > off court guests < /p >

< p > Chen Guoqiang: Vice President of China clothing association, director of the Institute of industrial economics, China Garment Association, < /p >

< p > recently, the Chongqing fashion industrial park with a total investment of 3 billion 500 million yuan was officially established in Banan District, and a wave of Chongqing costumes was also set up.

< /p >

< p > according to the relevant data of the Municipal Commission of credit and information, at present, our city has < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > clothing enterprises 3800, and there are 41 clothing brand products. In 2012, the total economic output of our textile industry ranked third in the western region, and the clothing industry ranked second in the West.

However, with the rapid development of garment industry in our city, there are still some problems such as small scale, low industrial agglomeration, imperfect matching and weak brand influence.

The owner of this afternoon's tea, the business daily reporter invited many of the Yupai clothing business owners and relevant experts to discuss the current development of Chongqing clothing and how to build the whole industry chain.

< /p >

< p > < strong > bottleneck < /strong > < /p >.

< p > < strong > > five big barriers to block Yu's dress "run" < /strong > /p >

< p > reporter: what is the current development status of Chongqing style clothing? What are the bottlenecks facing your company? < /p >

< p > Mu Wei: since 2008, Chongqing clothing has entered a period of rapid development. It has been a fashionable sign throughout the country.

But in the past one or two years, the development has slowed down.

On the one hand, it is affected by the great environment. On the other hand, in the process of positive pformation of costumes, Chongqing clothing has not kept pace, and is still in the stage of extensive production base.

Generally speaking, there are still five problems: small scale, lack of matching, lack of famous brand, lack of talents, and low degree of industrial agglomeration.

Among them, take design talent as an example, at present, there are only a few thousand enterprises in Chaotianmen garment enterprises association.

< /p >

< p > Wen Changming: so far, many local garment enterprises are still in workshop production. Without the capital strength to build modern standard factory buildings, they can only rely on rental factories for production.

With the expansion of some companies, some want to buy factories and expand production, but there are not many industrial parks in garment industry in the city, and they can only rely on leasing to maintain production.

< /p >

< p > Luo Gang: lack of matching and lack of raw and auxiliary materials is a common problem for Yu faction clothing. In addition, there is a lack of cradle for talent incubation. In fact, many universities in Chongqing are training design talents, but graduates are facing practical training problems.

Similarly, in terms of brand cultivation, large-scale exhibitions, fashion shows and so on are still lacking. Although some clothing companies are participating in some fashion week activities, the overall participation is not enough.

< /p >

< p > < strong > < /strong > < /p >.

< p > < strong > the cost is two or three and the competition is no advantage. < /strong > < /p >

< p > reporter: what kind of impact have these bottlenecks brought to the development of enterprises? < /p >

< p > Mu Wei: the direct impact of extensive operation and imperfect industrial chain is not doing much. Currently, there are thousands of clothing brands in Chaotianmen, but there are only 5 famous brands in the city level and district and county level.

In fact, many enterprises want to be bigger, but they can't make bigger when they are suffering from limited conditions.

The advantages of Chongqing style clothing are originally "short, flat and fast", but due to the lack of design talents, there is a serious phenomenon of homogeneity and homogeneity.

< /p >

< p > Wen Changming: because of the low added value caused by the lack of industrial chain, it also plagued the Chongqing garment enterprises.

For example, the local printing and dyeing technology in Chongqing is backward, and there is no large surface accessories, buttons and zipper production factories. In Chongqing garment factory, they can only go to the coastal areas to purchase accessories, sometimes need to pport them by air, and the manufacturing cost is high, which is not conducive to enhancing the competitiveness of the industry.

Taking the same level of < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >, for example, we have a 20%~30% higher than the cost of coastal factories.

< /p >

< p > Luo Gang: lack of talent, especially the introduction of high-end talent, leads enterprises to slow down in capturing fashion information.

The high cost of raw and auxiliary materials directly reduces the competitiveness of Chongqing garments in the whole country.

< /p >

< p > < strong > way out < /strong > < /p >

< p > < strong > holding together "nesting" to promote the development of the whole industry chain < /strong > < /p >

< p > reporter: how can the clothes of Chongqing school break through these bottlenecks? < /p >

< p > Mu Wei: it is necessary to embrace breakout. Now it is urgent to build the whole industrial chain.

The association has some plans in this regard to promote the implementation of the alliance of garment enterprises, including the construction of Chongqing fashion industry park, star brand promotion program, high-end talent introduction plan, e-commerce alliance plan, and international high-end resource integration plan, and strive to cultivate a number of leading enterprises in the industry.

< /p >

< p > take the e-commerce alliance plan as an example. The Chaotianmen garment enterprises association has started negotiations with Jingdong and other well-known e-commerce enterprises. It hopes to set up a Chongqing apparel collection shop in Taobao and Jingdong, and display and sell the Chongqing style clothing online.

< /p >

In order to integrate the international high-end resources, the association is docking with the international fashion industry association of Paris and Milan. It will introduce high-end resources such as R & D, exhibition, management concept, brand and so on. P

The association will also come to help Chongqing enterprises to introduce design and management talents. The initial number of importing people is 20~50, and now it has begun to contact with Paris Fashion Design Association and Korea clothing association.

< /p >

< p > Wen Changming: from the perspective of enterprises themselves, I think the most important thing is to keep up with the trend of fashion and even lead the trend.

Zara, H&M and other fast fashion models are worth learning from.

< /p >

< p > Luo Gang: for the current Chongqing style dress, the most important thing is the lack of a platform.

This platform should concentrate all the upstream and downstream elements, improve the industrial chain, and promote the role of talents and brand incubation.

< /p >

< p > < strong > off field view < /strong > < /p >.

< p > < strong > based on geographical advantages, the allocation of global resources < /strong > /p >

< p > yesterday, Chen Guoqiang, vice president of the China clothing association and director of the Institute of industrial economics of the China clothing association, said that in accelerating the process of industrial pfer in the eastern part of Chongqing, the opportunity to promote the development of the garment industry has also been coming into being, and is also gradually becoming a gathering place for Western garment industry.

The clothing industry has a reasonable regional distribution throughout the country. It is impossible to concentrate the entire garment industry on one or two regions.

Coupled with the resources of the industry, the conditions of logistics and the regional characteristics of products, there will be several large industrial agglomeration zones.

Therefore, in the new round of undertaking industrial pfer in Chongqing, there must be new models and new methods.

If the integration is carried out, the capacity pferred is often part of the industrial chain. The undertaking area must be matched with the industry to form a complete industrial chain. If the integration is carried out with upgrading, the capacity to pfer will be settled at the place of acceptance, creating a real fashion industry.

< /p >

< p > Chen Guoqiang said that in the era of globalization, informatization and the pformation of global economic structure, some people called the "a href=" http://www.91se91.com/news/index_c.asp "clothing industry < /a" known as the "basic consumer goods industry".

There will be great changes in clothing products, and more importantly, the technology, capability and mode of the garment industry will be greatly changed.

Therefore, if the garment industry in Chongqing has lagged behind the coast, it will have fair competition opportunities. It is necessary to stand on its own geographical advantages and be good at collocating global industrial resources to form new competitiveness.

< /p >