Mulberry Profits Fell In The First Half Of Fiscal Year, Male Products Focus

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< p > > a href= "http://sjfzxm.com/news/index_h.asp" > British leather goods brand < /a > MulberryGroupPLC (LON:MUL) profits continued to decline in the first half of fiscal year, and the profit fell by 31% to 5 million 70 thousand pounds in the first half of fiscal year ending September 30, 2013. Last year it was 7 million 340 thousand pounds, and pre tax profits fell 28% to 7 million 230 thousand pounds, compared with 10 million pounds in the same period last year.

Male products will be the focus of attention less than a href= "http://sjfzxm.com/news/index_h.asp" > Mulberry < /a >. Now let's look at the details with Xiaobian.

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< p > the first half of fiscal year, < a href= "http://sjfzxm.com/news/index_h.asp" > MulberryGroupPLC < /a > (LON:MUL) revenue increased by 2% to 78 million 94 thousand pounds, of which retail income increased 6% to 49 million 500 thousand pounds, and wholesale channel revenue fell 5% to 28 million 600 thousand pounds.

Mulberry said the decline in profits in the first half of the year was mainly due to international expansion and new store investment. In the first half of fiscal year, Mulberry's international revenue increased by 29%. Mulberry also said that international sales had reached 49% growth in the first 9 weeks ending November 2013, 30.

Mulberry expects wholesale channel revenues to continue to weaken.

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< p > MulberryGroupPLC (LON:MUL) CEO a href= "http://sjfzxm.com/news/index_h.asp" > BrunoGuillon < /a > indicates that the financial year group will add 15 new stores, including 9 new ones in the first half year, and 2 new ones recently.

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< p > > a href= "http://sjfzxm.com/news/index_h.asp" > upper half fiscal year < /a > British MulberryGroupPLC (LON:MUL) local retail sales rose 6% to 49 million 500 thousand pounds, same store sales increased 4%, retail sales accounted for 70% of total retail sales, international retail sales rose 29% to 6 million 300 thousand pounds, and online sales fell 8% to 6 million 600 thousand pounds.

Wholesale revenue is mainly due to the decline in European orders. In the first half of the year, four new franchise stores were added, and wholesale business remained severe.

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< p > MulberryGroupPLC (LON:MUL) the gross profit margin in the first half fiscal year was 63%, up 170 basis points, but still lower than 63.3% of the gross profit margin of 2012/13 in the fiscal year.

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< p > Mulberry still emphasizes British manufacturing. The second factories in Samer Seth Shire, UK, have been completed and are expected to be fully operational in the middle of 2014. Mulberry hopes that 50% handbags can be made in Britain.

As international fur prices rose by 16%, Mulberry said it would maintain gross margins and could make some changes in pricing and procurement.

No fashion Chinese network speculates that MulberryGroupPLC (LON:MUL) may raise prices.

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< p > > a href= "http://sjfzxm.com/news/index_h.asp" > male product < /a > will be the focus of Mulberry. Sales in the first half of fiscal year increased by 13%, and the growth rate last year was 11%. The growth of small leather goods and gift sales increased by 14%. Last year, the growth rate was 13%.Mulberry, and the high priced product strategy will continue to be implemented. At present, the price is 500 pounds. The number of products accounts for 60% of the 1000 brands of the brand. Mulberry shows that a href= "http://sjfzxm.com/news/index_h.asp" is more than 1000 pounds.

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< p > North American market will be the most important market for MulberryGroupPLC (LON:MUL) expansion. In the first half of fiscal year, a href= "http://sjfzxm.com/news/index_h.asp" > North America < /a > retail revenue increased by 22%. In addition to the 32% increase in retail sales in Britain and Europe, the share of international retail revenue in total group revenue increased from 6% in the same period last year to 8%.

Mulberry's new store strategy will be carried out in the wholesale business. < a href= "http://sjfzxm.com/news/index_h.asp > > half year" /a "> five Direct stores are located in the United States, Canada, Germany and Australia, of which Canada is 2; four franchise stores are 2 in China, 1 in Mallorca and 1 in Abu Dhabi, which makes the 2013/14 brand stores reach 123 in the first half of the fiscal year.

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