Physical Retailing Has Been Further Squeezed Online Shopping More Than Ever.

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< p > now, holiday a href= "http://:http://fz.sjfzxm.com/" > shopping > /a > season is now in its state. Black Friday and Internet Monday have passed. Some investors are beginning to lament that this crucial retail season is so weak from the beginning, at least in the real storefront.

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P, fortunately, perhaps because of its convenience, online shopping is much better than before.

Data from comScore, SCOR and other research companies show that the new record has been set: Black Friday, the scale of pactions completed by personal computers or notebooks reached US $1 billion 200 million.

On Monday, sales of mobile and non mobile online sales reached a record high of $2 billion 290 million.

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< p > with more and more investors accustomed to easy online shopping instead of going to the mall to crowd others, they are more and more good at using their smart phones. Even if they really go to the store, they also know how to get the necessary information and find the most cost-effective price.

In fact, sometimes, when they look for the necessary information, they often do not have to go to the store at last.

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< p > "if you are like my wife, she doesn't need a notebook at all. She uses her iPad and phone."

Kirthi Kalyanam, a professor at Santa Clara University, stressed that "the key is not how much shopping they have done through mobile devices, but rather shopping." (Karl A Nan)

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< p > as we all know, in recent years, electronic products < a href= "http://:http://fz.sjfzxm.com/" > retailers < /a > and bookstores have become products showrooms in the eyes of many consumers. They always go there to experience products, and then buy them at a cheaper price to places like Mason (AMZN) and so on. These retailers have a headache, and this season, the retailer is still expanding in the exhibition hall.

For example, when Messi saw a pair of beautiful earrings, some smart consumers might take out their cell phones, log on to eBay[EBAY or EBAY's brand stores to check the numbers, and in ten to nine they could find more economical prices.

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< p > however, no matter what, according to data provided by data giant IBM and other researchers, at present, smart phones are mainly used for Internet and other information such as store business hours, locations and commodities, and have not yet become mainstream shopping tools.

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< p > "consumers are still in the habit of shopping with mobile phones."

Jay Henderson, head of IBM strategy, said, "we see some similarities with online shopping, but overall, the main driving force for growth at present is from those who pioneers online shopping."

The data that IBM provides to the media is from the websites of 800 retailers, many of them are customers of their cloud services.

Later on Monday, IBM announced that Internet sales rose 18.8% on Monday compared with last year, compared with 15.6% of all online shopping.

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< p > IBM found that on the whole, smart phones are more often used for Internet access, while tablets are sometimes used for shopping.

For instance, flat sales accounted for 9.8% of total online sales, while smart phones accounted for 5.7%.

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< p > of course, it is too early to say that these smart a href= "http://:http://fz.sjfzxm.com/" > consumer < /a > is the main reason for retailers to reduce prices since Thanksgiving.

Carle Yanan of the University of Santa Clara actually doesn't think so.

He believes that as the data released by the National Retail Association show, the overall consumption expenditure level this year will be lower, which is the main reason.

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< p > "at the beginning of the shopping season, retailers have already seen some early signs of weakness in consumer spending, such as Goldman Sachs and other researchers' reports, which show that the situation will be very tricky."

He added that in the face of weak demand, "retailers are now well prepared for a stronger and faster response."

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< p > therefore, although smart phones are not the first choice for buying holiday gift tools, it will become increasingly popular as a tool to help consumers get more information, especially as more and more retailers are building a more perfect mobile version of the website today.

IBM's Han Desen said the holiday shopping season for mobile devices was "a breakthrough year".

With the increasing popularity of smart phones, some retailers may now begin to view this as their own competitor.

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