LV, Temple Library, And Yintai Compete For Hegemony In Milan Station. Is "Rich Handsome" The Winner?

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201312/05/20131205092556_sj.JPG "/" < > > "

< p > Hongkong listed luxury goods sales company a href= "http://sjfzxm.com/news/index_c.asp" > Milan station < /a > has been in trouble. From the second half of this year, news of the takeover has been heard.

The top luxury brands in the world are "a href=" http://sjfzxm.com/news/index_c.asp "LV" /a "," domestic luxury luxuries "temple, and" tyrant "company" a href= "http://sjfzxm.com/news/index_c.asp" Yintai < /a ". The three luxury giants are coming together to compete for Milan station. Now, together with Xiaobian, who will be the winner?

< /p >

< p > November 20th, Milan station, a luxury sales company listed in Hongkong, announced that the controlling shareholder "a href=" http://sjfzxm.com/news/index_c.asp "Mei Mei Enterprise Limited" /a "(hereinafter referred to as" aestheticism ") is in discussions with an independent third party. The other party may involve the acquisition of" a href= "http://sjfzxm.com/news/index_c.asp" equity interest "/a" in Milan station, and this acquisition may trigger a full "a" href= "acquisition".

< /p >

Milan was listed on P in May 2011.

Hongkong's new shares have been subscribed to a number of records, the listing was oversubscribed 2178 times, the first day's increase of 66%.

< /p >

< p > but the good days ended after half a year.

< /p >

< p > Milan station's earnings report shows that the company's profit has declined rapidly since 2012.

In the first half of 2012, net profit fell 98.8% in the same period, earning only 386 thousand Hong Kong dollars (about 300 thousand yuan).

From the end of 2012, from profit to loss.

< /p >

When p entered Milan in 2013, the loss of the station increased.

In the first half of this year, it lost 10 million 300 thousand Hong Kong dollars (about 8 million yuan).

Milan station, which was listed on HK $2.6, is now down to HK $0.9.

< /p >

Less than P, the Milan station, which is in trouble, has been continuously heard from the second half of this year.

< /p >

The announcement of the P Milan station did not reveal who the independent third party is.

Who will sell the Milan station to become the latest hot topic in the luxury industry.

< /p >

< p > according to an anonymous luxury industry veteran source, in addition to the third independent parties who have formally discussed the acquisition of Milan station with Milan station, there are many domestic and foreign companies interested in acquiring Milan station.

There are three main bidders.

< /p >

< p > one is the international top luxury magnate -- LV, two is the luxury industry in China: a href= "http://sjfzxm.com/news/index_c.asp", "temple library" /a ", and three is the" tyrant "company in the commercial real estate field, Yintai.

< /p >

< p > although LV, Si Ji and Yintai have refused to respond to whether to participate in the bidding for Milan station, but it is worth discussing that if the news is true, who is more suitable for Milan station? < /p >

< p > strong > LV: the springboard of Asian M & a strategy < /strong > /p >

LV is the most famous potential buyer in Milan station bidders. < p >

LV (< a href= "http://sjfzxm.com/news/index_c.asp" > Louis Vuitton "/a") belongs to the global luxury Godfather company, France Louis Mohn group.

< /p >

In the first two months before the Milan station listing, P announced that LV had invested $3 billion 700 million in holding Bvlgari, which is the largest acquisition of LV in nearly 10 years in March 7, 2011.

< /p >

< p > this company is famous for its jewelry production. Its customers include Elizabeth Taylor.

At present, LV has penetrated into the industry of fashion, leather goods, cosmetics, jewelry, clocks, wine and retail, and has more than 50 luxury brands.

< /p >

< p > three years ago, the LV group set up a a href= "http://sjfzxm.com/news/index_c.asp" L Capital Asia fund for the Asian market. < < /a > >, with Asian emerging economies such as China, India and Southeast Asia as the investment target market, it involves many aspects such as fashion industry, beauty and health care, home accessories, The Inn Boutique, entertainment media and so on.

< /p >

< p > at present, L Capital Asia has invested in Hongkong royal jewelry, Ming Fung jewelry, Zhuo Ya and Ou Shi Li.

In July this year, LV also invested in China's top skin care product company in the Asia.

{page_break} < /p >

< p > from the above acquisition and investment cases, it is easy to see that LV regards Hongkong as an important springboard for its Asian strategy, and many of its investment companies are luxury goods companies in Hongkong.

Obviously, Milan station is in accordance with LV's strategic layout in Asia.

< /p >

< p > for LV, there are a large number of luxury products in circulation in Hongkong and the mainland market. How to revitalize the stock market is what LV has always wanted to do.

Therefore, the luxury sale platform of Milan station is a good stock market digest station for LV.

< /p >

< p > however, because Milan station is a luxury luxury platform, it is a competitor to LV to some extent.

Moreover, the Milan station is in a difficult position. To some extent, it is already a "chicken ribs". For LV, the value of the acquisition is still open to question.

< /p >

< p > strong > "cock wire" < a href= "http://sjfzxm.com/news/index_c.asp" > Temple library < /a >: raise valuations < /strong > /p >

< p > compared with Milan station, the domestic luxury Luxe Temple Library Chinese company is a low-key "cock wire".

< /p >

< p > Milan station is in a predicament. The main reason is related to the environment, but it is also related to Milan station's buying mode of luxury goods.

The model of Milan station is to acquire luxury goods and sell them at a higher price.

This self mining mode requires relatively high capital chain.

The high-end luxury goods repurchase price is generally higher, so we can see that Milan station's main repurchase luxury products are mainly low-end products.

< /p >

< p > Temple library is a combination of three modes: consignment, self purchase and open platform.

Consignment is the main business, temple library provides a platform for consumers to take their luxury goods to the temple library pfer, temple library to collect a certain commission.

< /p >

< p > because it is located at < a href= "http://sjfzxm.com/news/index_c.asp" > consignment "/a", so there are both brand-new luxuries and luxuries in consignment in Temple library.

If it is a luxury, the Temple store will repair and maintain it, and sell the seller a higher price.

At the same time, the temple library also opened up a platform for third party luxury merchants to sell their luxuries on the temple treasury platform. The temple library opened its own after sales service and high-end logistics distribution services to these third party sellers.

< /p >

"P", therefore, the luxury goods line on the temple is more than the Milan station, whether it is selling, self mining or third party sellers, the three areas of luxury goods and high school low three grades are sold.

< /p >

< p > a source of luxury industry analysis said that from the business fit degree, once the temple library acquired Milan station, it will change from the existing three in one mode to four in one quad core drive mode.

Truly becoming a full business model company in the luxury industry will help improve the valuation of the temple library.

At that time, the story of the temple library to the capital market will be a more imaginative story.

< /p >

"P", and in August this year, the temple library has announced the third round of tens of millions of dollars in financing.

Prior to this, the temple library has received two rounds of financing of 40 million US dollars. Investors include IDG and other venture capital institutions, including the French and Thai investment companies from France. France is the home of luxury goods.

< /p >

The investors of "P" temple also include Bertelsmann Asia investment fund control, which is rich in international media resources.

At present, one of the main tasks of the temple library is internationalization, and offline clubs have been established in the United States and Japan.

Hongkong is just a precursor to the internationalization of the temple library.

For temple library, if it can buy Milan station, it will speed up its nationalization process.

< /p >

< p > < strong > > "a" href= "http://sjfzxm.com/news/index_c.asp" > Yintai < /a >: luxury commercial real estate City < /strong > /p >

< p > has been interested in Milan station, including China Yintai Investment Limited (hereinafter referred to as "Yintai").

< /p >

< p > March 2007, < a href= "http://sjfzxm.com/news/index_c.asp" > Yintai commercial > /a > listed on the Hongkong stock exchange, creating a precedent for the listing of private sector stores in mainland China.

< /p >

Less than P, real estate has its famous brand Yintai Center, and almost all the top international luxury goods giants are stationed in Yintai Center.

Yintai Center is mainly located in the core business circle of the first tier cities and the economically developed capital cities.

< /p >

In the past few years, Yintai began to expand its pace and set up Yintai city in all parts of the country. P

Yintai city is mainly located in the non core business circle or developed three line cities in the first and second tier cities in China.

< /p >

< p > the luxury demand of these non core business circles is also very strong. In order to meet these needs, Yintai is now building luxury shopping mall in many cities in mainland China, such as Harbin, trying to integrate Yintai's commercial real estate project with the current popular luxury craze.

< /p >

< p > for the new players in this luxury industry, Yintai is also trying to luxury electric business.

Compared with the strategy of the business on the bottom line of the temple library, Yintai's online luxury business is only a "complementary" positioning.

Yintai's main development direction for luxury goods is to combine development with Yintai's commercial real estate projects.

For Yintai, Milan has 10 branches in Hongkong, all of which are in line with Yintai's luxury strategy.

< /p >

< p >, moreover, the two companies are Hong Kong listed companies. Once the acquisition and merger are really carried out, the acquisition can only be completed through the form of convertible shares, which do not require much money from Yintai, and the manipulation of merger matters is relatively simple.

< /p >

< p > in fact, as early as 2010, < a href= "http://sjfzxm.com/news/index_c.asp" > Yintai department store < /a > has acquired the a href= "http://sjfzxm.com/news/index_c.asp", the Yansha shopping mall "/a" 50%, which is famous for selling luxury goods in Beijing.

Therefore, for the Temple Bank, the Milan station is a strong opponent.

< /p >

< p > < /p >.