Liu Qiangdong: Analysis Of The New Pattern Of E-Commerce Development Under The Background Of The Internet

< p > China has nearly 600 million of Internet users. It is the most populous country in the world. This is the most important soil for our electricity supplier development, and it is also our greatest fortune.

Plus, China's overall economy is still improving for a long time. In the anticipated future, the status of China's first big electricity supplier should not be shaken.

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< p > of course, the growth of a href= "http://www.91se91.com/news/list.aspx ClassID=101112107105" > online shopping /a > scale explosion has also benefited from the continuous innovation of the whole industry.

Jingdong, Alibaba and many other e-commerce companies have been committed to providing the best online shopping service for Chinese online shopping users in the past ten years.

For example, the "211" limited time service (the first day before 11 a.m. served on the day before 2010 and the 15 order service before 11 p.m.) in 2010, has become the benchmark of distribution service in the global electricity supplier industry, which has greatly released the online purchasing power.

Ali's online payment innovation is also obvious to all.

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< p > < strong > large pattern has been fixed, mobile /strong /strong > < >

< p > 2013 is also of far-reaching significance for Jingdong.

The company will not only change its bid smoothly, but also the registered users will break through the one hundred million mark. The paction volume will exceed 100 billion yuan for the first time, and a beautiful pcript will be delivered at the time of 10th anniversary.

Jingdong is still two times faster than the industry as it grows larger and larger.

In this year, we have also completed the recombing of enterprise values, the establishment of talent echelon and the improvement of management system, which has made preparations for the Jingdong's second ten years of sailing, and has also injected new impetus.

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< p > with China's Transcendence over the US in the electricity supplier market, the early stage of ultra high speed growth will also come to a close, and the competition pattern is also changing quietly.

A notable feature is that industry concentration is constantly improving: the market share of the top five has exceeded 75% in China's a href= "http://www.91se91.com/news/list.aspx ClassID=101112107107" > B2C < /a > market, while in the self operated B2C market, the market share of Jingdong is more than 43.9% (second quarter of 2013, AI data), which exceeds second to ninth.

For latecomers, the business environment is more difficult, and even faces the danger of marginalization and thorough exit.

Because with the increase of sales scale and order quantity, the leader's average marketing cost and logistics cost are declining. The advantages of system, product, price and service are further optimized, and the economies of scale are gradually emerging.

Under the existing pattern, the time window for building a new e-commerce platform has basically been closed.

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Apart from the market share, we can see that competition is gradually deepening into the entire supply chain and even the ecosystem. < p >

Most electricity providers cover only a few links in the supply chain system.

How to collaborate with brands, manufacturers and distributors to improve the efficiency of the overall supply chain will determine firm's lasting price competitiveness.

Therefore, in 2013, the major electricity suppliers were making efforts on the platform construction.

In 2013, Jingdong held the first open platform Partner Conference, and made clear the overall strategy of both self and open platform.

With the huge self built logistics system as its support, Jingdong is working together to help the entire e-commerce industry open up bottlenecks in the supply chain and create a new ecosystem of open competition.

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< p > if there are still variables in the whole industry, the most likely comes from the mobile Internet.

With the popularity of mobile devices such as smart phones, mobile Internet shopping has rapidly penetrated into the life of consumers, showing a momentum of explosive growth.

In the first half of 2013, China Mobile's online shopping market grew by more than 200% over the same period, accounting for 8.6% of the total online shopping volume, an increase of 4.2 percentage points over the same period last year.

Taking Jingdong as an example, orders from mobile terminals now account for 10% of the total order volume, and are growing faster than the overall speed.

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< p > however, it needs to be reminded that although the electricity supplier has more and more important significance, the mobile terminal itself is not enough to form a new Internet portal alone.

Without strong backing from the backstage, it will be difficult for mobile Internet to turn traffic into real commercial value.

I think the era of mobile Internet is just beginning now. It is far from the time to win the game. All participants will have the chance to win in the competition.

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< p > < strong > win over user experience > /strong > /p >

< p > Review 2013, and even push the time forward, we can see that the rise and development of the electricity supplier has the factors of technological progress, but more fundamentally, the whole industry is committed to changing and improving the user's consumption experience.

The rise and fall of e-commerce enterprises are closely related to user experience: the user experience has improved, and the development of the company has entered a fast rising channel; the user experience has declined, and the development of the company will encounter bottlenecks.

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< p > a lot of people have a misunderstanding, that is to take the low price as the consumer experience of the electricity supplier.

In fact, less than half (48%) of Internet users choose to shop online because of low prices, and the proportion is declining, according to statistics from AI consulting.

In contrast, products and services are becoming more and more important factors for consumers.

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< p > some people think that the electricity supplier is a kind of "light platform", such as heavy marketing, technology, social networking, payment and so on. For warehousing and logistics, the heavy assets that need long time and large capital investment are usually handled in the form of outsourcing.

With the goal of "enhancing user experience", a href= "http://www.91se91.com/news/list.aspx ClassID=101112107108" > Jingdong < /a > has started self logistics since 2007, and today it has formed a self delivery system covering nearly more than 1300 districts and counties nationwide.

The majority of e-commerce providers have chosen to retreat from difficulties in logistics construction.

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< p > however, with the competition of the electricity supplier from the simple scale and low price era, gradually entering the era of user comprehensive experience, "heavy platform" is becoming an unavoidable topic.

Taking warehousing and logistics as an example, it will affect customer experience from three aspects: speed, friendliness and flexibility.

The input in warehousing and logistics not only guarantees the time efficiency of goods delivery, but also greatly reduces logistics losses, provides door-to-door pick ups and other special services, improves the level of after-sales service, and improves the comprehensive experience of customers in the whole process.

Its own warehousing and logistics system ensures the close connection with the upstream and downstream of the paction process, effectively improving the execution efficiency and reducing the cost.

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< p > in addition, "heavy platform" is a necessary condition for accumulating big data, and big data is the foundation for the whole e-commerce platform to play a bigger role.

Offline logistics data, address data and user characteristics data are of great value. Without self built logistics, data can not be obtained.

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