KUGER Gu Ge Creates Growth Opportunities Through "Addition And Subtraction".

< p > in a sense, "positioning" is to create a niche for itself, realize differential competition, and avoid cruel and direct price struggle.

But the traditional positioning theory can not solve this problem completely, because it is unable to get rid of the limitations of the original industry.

Shenzhen's Ge Ge household clothes also received the limitations of the original a href= "http://www.91se91.com/news/index_c.asp" > industry < /a > at the very beginning. The products could not be opened up, and their own brands were not noticed by consumers. The brand awareness was low, and good products could not be launched.

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< p > however, after a short period of low tide, Gu Ge founder made a subversive entrepreneurial orientation for the brand and chose to reverse the trend of the industry.

Whether fashionable or lingerie, at that time, consumers bought a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" products. They need to try them on in the store. Even if they are close to their underwear, they need to try on to ensure that the clothes they buy are comfortable and comfortable. Many stores rely on this service to get a large number of consumer groups.

However, Gu Ge was able to get rid of the development trend of the industry through "addition and subtraction", and created new growth opportunities.

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< p > gage "subtraction" means that products sold in shops are not allowed to try on. First of all, this will not help any increase in sales, but will result in a decrease in customer experience.

But because of this "subtraction", Gu Ge "addition" is highlighted from the industry. Because it can not be tried on, it greatly reduces the shopping time of consumers. Gu Ge firmly believes that the design and quality of his brand, such as encountering quality problems, will also destroy the product in the face of customers. This ensures the rapid sale of products and the intuitive experience of brand experience for customers.

It is precisely because Gu Ge home service subversive entrepreneurial orientation, choose the trend of reverse industry and move, in order to create a new sales mode in the later stage.

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< p > gage used the addition and subtraction method of < a href= "http://www.91se91.com/news/index_s.asp" > entity store < /a >, so that the turnover of physical shops exceeded 5 million, which attracted a large number of entrepreneurial groups for the pajamas brand pajamas and underwear agents / affiliate, which is another favorable side effect of gage's "addition and subtraction".

Another way of thinking, subversive positioning, advance into the fast track of brand growth.

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