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Multi Brand Collection Shop Has Become The Main Mode Of Business.

2013/11/22 22:59:00 22

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Multi Brand Store Format Mode Brand Concept Store

China investment advisor's latest third quarter hot industry tracking report 2013 pointed out that China's retail industry is in the stage of spanformation and spanformation. The rise of e-commerce and mobile Internet has changed the dependence of traditional a href= "http://www.91se91.com/news/index_c.asp" on retail channel /a, and at the same time brought about changes in business models. Recently, many international shoes and clothing brands began to take the brand collection store business mode. It is in a unified name store, which brings together the latest products of several brands. Although the style and design concept of each brand are different, it does not affect the location of the store itself. 
The effect of strong > 1+1 > 2 is less than /strong > /p >
P > it is understood that the brand collection shop is also known as the "brand concept store" in the industry. This type of shop can gather new products from various brands from all over the world, including clothing, shoes, jewelry, watches and so on. Although the design of the selected brand is not the same as the design concept, style and location, it can be interconnected with each other. Through the < a href= "http://www.91se91.com/news/index_c.asp" > dress matching < /a > guide consumption, the effect of 1+1 is more than 2. 
 as we all know, there are few good independent department stores in China. < a href= "http://www.91se91.com/news/index_c.asp > > luxury brand < /a > is mostly stationed in China through its own concept stores, and" fast fashion "is everywhere. There is a huge gap between them. Therefore, many brands can not successfully enter the Chinese market. Li Yongzhong, a retail manager who has recently entered the Chinese collection store brand CarinaLi, told reporters that at present, China's retail formats are in the general trend of department store shopping centers. Now customers come to shopping centers not only for shopping, but also for shopping experience and shopping atmosphere. Therefore, shopping centers will move restaurants, cinemas, rink, bookshops and so on to the shopping mall. In recent years, ice skating rink and children's products are the stars of shopping centers. At present, sales of domestic clothing retail brands are generally declining due to various factors. In this case, their willingness to expand their stores is also declining, causing this year's shopping centres to pay special attention to multi brand stores. It can be said that the multi brand collection shop as a major mode of business has been developing very fast in the past two years. 
 become a popular retail form .
"P > Beijing Zhuang Sheng Guang Guang Department store salesperson told reporters that in the past, shopping centers were developed separately from men's and women's clothing separately. Now, this way has become increasingly unsustainable and can not meet consumer demand. For example, a couple goes to a multi brand store to buy men's shirts, and girlfriends can pick out their favorite merchandise and do not have to sit there. At present, the form of food gathering, wearing and using is quite mature in foreign countries. In the face of the general downturn in the domestic retail industry, the format of multi brand collections is more attractive to consumers. The general manager even thinks that the multi category and multi brand flagship store will become a popular retail form in the shopping center in the future. Therefore, what the shopping center should do is to seize the opportunity and study several kinds of multi brand collection shops in each area. 
 Du Yanhong, a researcher in the retail industry of CIC, pointed out that the emergence and development of brand collection shops are closely related to the environment of China's consumer market. Its professional and diversified characteristics can effectively meet the needs of consumers, and its future development prospects are worth looking forward to. According to Du Yanhong analysis, the business environment of the retail market is deteriorating. On the one hand, the cost of labor and rentals continues to rise; on the other hand, market competition is becoming increasingly fierce. Stores, supermarkets and professional shops are in a predicament of declining performance or even losing money. The domestic sportswear brand is in the hot water of high inventory and capital turnover. The emergence of brand collection stores is not only conducive to reducing business costs such as labor and rentals, but also by attracting multiple brands and attracting consumers. 
 adopt differentiated management mode .
 Jing Yanbo, deputy general manager of the American group, told reporters that in addition to the collection of a variety of brands of various types of commodities, the quality and the right price are also the focus of this kind of store development. Their first shoe flagship store in Asia has assembled many European and American designer brands, not only with better quality, but also acceptable to mid end consumers. Jing Yanbo told reporters: "our shoe collection shop has chosen to enter the Chinese market this year, the timing is very good, the market is also very large, and it is expected to meet consumer demand for design and high quality." 
Guo Zengli, director of China shopping center industry information center, believes that the introduction of multi brand collection stores in shopping centers can narrow the gap between department stores and P in terms of brand richness. At the same time, when customers visit multi brand store, the average stay time is three times higher than that of a single brand store. In addition, when choosing some suggestions to provide consumers with some collocation, customers' loyalty to multi brand stores is also much higher. Jing Yanbo also told reporters that in the prevalence of "fast fashion" today, light luxury, Mashup and cross category brand stores are especially popular with consumers, showing an upward trend of development. In their stores, they gather leisure, business, and high-end fashion products of various types. When consumers come to the store, they can get goods that meet their needs at once. Jing Yanbo finally affirmed that the differentiated business model will be more and more popular among young consumers.