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    How Should China'S Traditional Textile Industry Make Use Of Pformation To Upgrade And Break Through The Industry?

    2013/11/22 15:31:00 23

    Traditional Textile IndustryIndustrial UpgradingPformation

    < p > how to explore the adaptive path of pformation and upgrading in the context of global value chain remodeling will be a major issue for the Chinese textile industry in the future.

    < /p >


    < p > < strong > the path of pformation and upgrading of China's textile industry < /strong > < /p >


    The popularity of "P", "exception" and "useless" is the perfect combination of Chinese local design and high-end marketing, so as to pform the high-end value chain into an example.

    China's textile and garment industry has bid farewell to the traditional OEM and low value export development path, focusing on internal demand, pursuing individualization and high-end profit pformation.

    Based on the current situation of China's textile and garment industry's technology and equipment level and brand channel capability, the pformation and upgrading of China's textile and garment industry has different key points and key tasks by adopting the above three pformation paths.

    < /p >


    < p > the key to technological breakthroughs lies in the upgrading of equipment level, the comprehensive utilization of the latest scientific and technological achievements, the promotion of design, research and development, the improvement of technology, the improvement of automation level of production, and the enhancement of total factor productivity, so as to enhance the position of textile and garment industry in the technological industry chain.

    < /p >


    < p > < a > href= > http://www.91se91.com/news/index_s.asp > > market > /a > the key to break through the path is to take the market demand as the starting point, brand as the core, make full use of the existing channel resources, build a three-dimensional marketing network in depth, breadth and time, integrate the resources needed for upgrading and upgrading, and strive to pform and upgrade the textile and garment industry at the back end of the industrial chain.

    < /p >


    < p > the comprehensive development path requires a certain degree of R & D capability, adequate financial support and a comprehensive marketing system. On this basis, the unique traditional culture and artistic connotation are the powerful guarantee to realize the irreplaceable nature of textile cluster brand, so as to extend the industry to the upstream and downstream.

    < /p >


    < p > < strong > strategic recommendations for pformation and upgrading of China's textile industry < /strong > < /p >


    < p > strengthen the top-level design of the system and promote the upgrading of the industrial structure: actively guide the industry to optimize the rational layout, give priority to the development of Commerce and trade services in the urban areas, guide the processing and manufacturing industry to move to the suburbs, promote the development of industrial clusters in an orderly way, realize the upgrading of industrial clusters, cultivate clusters and corporate brands, accelerate the elimination of backward production capacity, and give priority to the development of high-end industrial textiles and home textiles industries.

    < /p >


    < p > extension and expansion < a href= "http://www.91se91.com/news/index_cj.asp > > industrial value chain < /a >, improve the industrial ecosystem: promote the coordinated development of textile industry and related industries. On the basis of the elimination of the surplus capacity and backward production capacity and the gradient pfer of" cage changing birds ", we will actively develop non spinning new industries such as equipment manufacturing, auto parts, leather plastics, new building materials, metal products, environmental protection, biological medicine and other industries, and promote the development of industrial integration.

    < /p >


    < p > docking superior platform resources and innovative development mode: integrating various channels, platforms and forms, and relying on high-end resources and elements to support the development of China's textile industry.

    Under the condition of limited integration of resources, emphasize cooperation and win win, innovate the development mode, and further enhance the attraction of brand activities and investment attraction.

    We should actively integrate other advantageous resources organizations or channels, make full use of the radiation effects of other advantageous platforms and the advantages of high-end talents and high-end resources to create favorable conditions for the upgrading and development of China's industries.

    < /p >


    < p > strengthen the circulation channel construction, promote industrial pformation and < a href= "http://www.91se91.com/news/index_cj.asp" > consumption upgrading > /a >: enhance the brand incubation function of the circulation channel, strengthen the marketing channel construction, improve the "manufacturing" channel control rights and commodity pricing power, in order to promote the further development of China's textile manufacturing industry; improve the circulation efficiency of textile industry products, better lead and promote the consumption of textile and clothing; develop the textile industry with the new channel mode of "market exhibition" and brand direct shopping center; actively promote the new wholesale system construction and overseas circulation channels expansion, promote the development of the textile industry; encourage enterprises to go out, and strengthen the links with overseas distribution network through overseas exhibitions, and enhance marketing strategies.

    < /p >

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