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Exclusive Interview With Tang Ligeng, Chairman Of Beijing Vallenis Apparel
Less than p ago, on the theme of "China dream Haidian dream Haidian business development and innovation Symposium", sponsored by the Haidian District Federation of Commerce and Commerce and supported by the Haidian District government and the Commerce Commission, the 2013 "vallenes" Ninth Haidian brand consumption Festival, the main theme of this stage is the innovation and development. As a brand enterprise based on business casual men's clothing, Tang Feng Tan, chairman of Beijing vallens apparel Co., Ltd. has unique views on innovation and development. Reporters at the Haidian business development seminar held an exclusive interview with Tang Feng. < /p >
< p > < strong > culture promotes brand > /strong > /p >
< p > reporter: since 2013, significant changes in the macroeconomic situation at home and abroad have spread to the consumer sector. As a main garment business, how did vallenis respond to market changes? < /p >
< p > > a href= "http://www.91se91.com/pioneer/" > Tang Feng Gang < /a >: in the field of consumption, brand influence is the core competitiveness of an enterprise. No matter how the external environment changes, consumers' pursuit of quality products will not change. Based on this, Beijing von lends apparel Co., Ltd. adheres to the brand development route, and makes the brand with the quality as the vision of the enterprise. < /p >
< p > reporter: good brands are always accompanied by attractive cultural characteristics. Would you like to talk about the cultural characteristics of vallams brand? < /p >
< p > Tang Ligeng: vallams brand "a href=" http://www.91se91.com/news/index_c.asp "> men's wear < /a > continues the traditional culture of family brand, integrates the development of social trend of thought in the past dynasties, pays attention to the harmony of culture, art, brand quality and the temperament of dress people, has been pursuing the" classics and fashion "of the times and showing the pure spirit of its own brand as the brand purpose. Gradually formed its own unique design concept, sophisticated material selection concept, strict inspection procedures and Seiko, meticulous, meticulous professional production of senior clothing brand spirit. < /p >
< p > < strong > innovating market, < /strong > /p >
< p > reporter: at the Haidian business development and innovation seminar, many entrepreneurs mentioned the idea of innovation and development. As a clothing business, how does vallenis understand the significance of innovation for development? < /p >
< p > Tang Ligeng: the market environment is changing, and the specific needs of customers are changing. Every forward-looking innovation is the wealth and driving force of enterprise development. The development of vallenis for more than ten years can be regarded as a process of fighting against the market with innovation. < /p >
< p > reporter: please describe the innovative experience of vallenus. < /p >
< p > Tang Ligeng: < a href= "http://www.91se91.com/news/index_c.asp" > vallenis < /a > brand is targeted by urban white-collar men. In order to accurately grasp the needs of the target audience, the development and design team of vallensi drew inspiration from the culture and art of all parts of the world, and went deep into the fashion collection of France and Italy, focusing on the integration of international fashion elements and the brand positioning. Every quarter of vallenis is a manifestation of a new idea. < /p >
< p > < strong > customize the customer < /strong > < /p >.
< p > reporter: in recent years, high-end customization has become a good tool for many garment enterprises. What strategic plan is there for van Valentine's high-end custom market? < /p >
< p > Tang Ligeng: vallensi has set up its own advanced customization center, strictly following the requirements of international clothing advanced customization, relying on the combination of Oriental culture and Western fashion elements, so that every customized customer can feel the special experience of tailoring garments. At present, the senior men's clothing of vallams is customized to bring the world's men's top fabrics and high-end accessories to the world. The senior fashion designers and the matched boutique production team provide professional clothing solutions according to the customer's physical attributes. < /p >
< p > reporter: the marketing system with customer demand as the core is the key to success or failure of enterprises. How did vallenis do it? < /p >
< p > Tang Feng: the clothing brand marketing system of Beijing von lends apparel Co. Ltd. is based on scientific market research, and product marketing covers a wide range of career and age stages. According to the professional needs, social occasions and aesthetic trend of the male groups with corresponding consumption ability, the clothing marketing product series is divided, and the corresponding products of the brand match with the target customers' consumption ability. < /p >
< p > at present, the terminal of vallenis is located in the famous provincial level cities in Beijing, Shanghai, Changchun, Tianjin, Wuhan, Lanzhou, Zhengzhou, Ji'nan, Shijiazhuang, Inner Mongolia, Inner Mongolia, Inner Mongolia, and so on. < /p >
< p > < strong > culture promotes brand > /strong > /p >
< p > reporter: since 2013, significant changes in the macroeconomic situation at home and abroad have spread to the consumer sector. As a main garment business, how did vallenis respond to market changes? < /p >
< p > > a href= "http://www.91se91.com/pioneer/" > Tang Feng Gang < /a >: in the field of consumption, brand influence is the core competitiveness of an enterprise. No matter how the external environment changes, consumers' pursuit of quality products will not change. Based on this, Beijing von lends apparel Co., Ltd. adheres to the brand development route, and makes the brand with the quality as the vision of the enterprise. < /p >
< p > reporter: good brands are always accompanied by attractive cultural characteristics. Would you like to talk about the cultural characteristics of vallams brand? < /p >
< p > Tang Ligeng: vallams brand "a href=" http://www.91se91.com/news/index_c.asp "> men's wear < /a > continues the traditional culture of family brand, integrates the development of social trend of thought in the past dynasties, pays attention to the harmony of culture, art, brand quality and the temperament of dress people, has been pursuing the" classics and fashion "of the times and showing the pure spirit of its own brand as the brand purpose. Gradually formed its own unique design concept, sophisticated material selection concept, strict inspection procedures and Seiko, meticulous, meticulous professional production of senior clothing brand spirit. < /p >
< p > < strong > innovating market, < /strong > /p >
< p > reporter: at the Haidian business development and innovation seminar, many entrepreneurs mentioned the idea of innovation and development. As a clothing business, how does vallenis understand the significance of innovation for development? < /p >
< p > Tang Ligeng: the market environment is changing, and the specific needs of customers are changing. Every forward-looking innovation is the wealth and driving force of enterprise development. The development of vallenis for more than ten years can be regarded as a process of fighting against the market with innovation. < /p >
< p > reporter: please describe the innovative experience of vallenus. < /p >
< p > Tang Ligeng: < a href= "http://www.91se91.com/news/index_c.asp" > vallenis < /a > brand is targeted by urban white-collar men. In order to accurately grasp the needs of the target audience, the development and design team of vallensi drew inspiration from the culture and art of all parts of the world, and went deep into the fashion collection of France and Italy, focusing on the integration of international fashion elements and the brand positioning. Every quarter of vallenis is a manifestation of a new idea. < /p >
< p > < strong > customize the customer < /strong > < /p >.
< p > reporter: in recent years, high-end customization has become a good tool for many garment enterprises. What strategic plan is there for van Valentine's high-end custom market? < /p >
< p > Tang Ligeng: vallensi has set up its own advanced customization center, strictly following the requirements of international clothing advanced customization, relying on the combination of Oriental culture and Western fashion elements, so that every customized customer can feel the special experience of tailoring garments. At present, the senior men's clothing of vallams is customized to bring the world's men's top fabrics and high-end accessories to the world. The senior fashion designers and the matched boutique production team provide professional clothing solutions according to the customer's physical attributes. < /p >
< p > reporter: the marketing system with customer demand as the core is the key to success or failure of enterprises. How did vallenis do it? < /p >
< p > Tang Feng: the clothing brand marketing system of Beijing von lends apparel Co. Ltd. is based on scientific market research, and product marketing covers a wide range of career and age stages. According to the professional needs, social occasions and aesthetic trend of the male groups with corresponding consumption ability, the clothing marketing product series is divided, and the corresponding products of the brand match with the target customers' consumption ability. < /p >
< p > at present, the terminal of vallenis is located in the famous provincial level cities in Beijing, Shanghai, Changchun, Tianjin, Wuhan, Lanzhou, Zhengzhou, Ji'nan, Shijiazhuang, Inner Mongolia, Inner Mongolia, Inner Mongolia, and so on. < /p >
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2013/11/13 11:00:00
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