The Brand Of Traditional Shoes And Clothing Is On The Top Of The "Double 11" Online Shopping Tide.

< p > the market growth of online original brands is far ahead of expected. Last year, the performance of 23 million people staggering over the past year was hundreds of millions.

In the early morning of November 11th, there was still 10 minutes to go, and the Korean clothes shed jumped from third to second in the Tmall women's wear sales list, and the Korean home was located in Ji'nan's company.

On the afternoon of the second day, when the company received an interview with the Beijing Commercial Daily reporter, it was still unable to keep up with the joy. This year's ranking rose more than last year, which means more for them.

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Less than P and Han Du Yi she also won the original online brand with high sales volume, such as Yin man, rink and so on.

12 days of rip and silk CEO soup revealed that its "double 11" sales had reached 160 million yuan on that day.

Yin man sold 102 million 700 thousand yuan on that day, 3 times more than about 30000000 yuan a year ago.

The number of visits is up to 5 million 148 thousand.

Although the volume and amount of the Korean household's clothing have not yet been released, as of 12, statistics show that the total browsing volume of Korean products is over 100 million, which was only 20 million in last year, an increase of 4 times.

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< p > in fact, many online brands have strong design and production capabilities, and some have many years of OEM export experience.

Take Yin man as an example, its predecessor was OEM, and then joined Alibaba in 2008 and became famous in the Internet.

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In the past two years, the development of online original brands has been developing rapidly within P.

In 2013, Han Du house developed from 400 employees to 2100 today. Among them, a target= "_blank" href= "http://www.91se91.com/" > designer "/a" has a team of up to 600 people.

The design and production of "double 11" began in June of this year, and specially designed the "special contribution" that the price is very high on the 11 day. These < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > almost all are designed according to past data and buyers' demand.

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< p > online and brand upgrading of hardware and software has been approaching physical brand.

Take the Korean clothing house as an example, upgrading the data system to avoid inventory shortage last year and arranging 1000 customer service.

It told the Beijing Commercial Daily reporter that all the staff of the company had helped the packing and packing in the 40 thousand square meter warehouse, and expected to complete all the logistics within 7 days.

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< p > the traditional brand of consumer online shopping can not be underestimated.

This year, many domestic brands began to lay out online channels.

Domestic a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > industry giant AOKANG 12 revealed that only 11 days sales exceeded 76 million yuan.

According to the director of the company, it began to stock up in August, and the stock was over 1 million.

Like the sharp smell of online original brands, AOKANG has also specially developed the "special supply" on the 11 day and made an early promotion.

Wang Zhentao, chairman of the group, told the Beijing Commercial Daily reporter that in 2012, the sales volume of the network was over 220 million yuan: "who will take the lead online, and who will take the initiative?" Wenzhou has 3 enterprises entering the field of e-commerce, and will usher in a channel war.

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< p > in a few rounds of the "double 11" grand occasion, overseas brands are more sensitive than domestic brands.

Four years ago, Tmall opened its flagship store UNIQLO, the "double 11" trading volume ranked sixth in Tmall, and sales exceeded 120 million yuan on that day.

UNIQLO China told the Beijing Commercial Daily that its Tmall flagship store had sold many light duty down garments for the season and would not treat the online shopping with the attitude of "clear inventory".

In addition, there are up to 20 Ali Wangwang customer service on the UNIQLO product page. It is understood that the actual customer service staff exceeds 160, and will continue until December to answer after-sale consultation.

Logistics distribution on UNIQLO investment is not small, in the Shanghai and Hangzhou area, the use of home emergency, the rest of the area used SF express, all of which can not serve the area is shipped with EMS, to ensure safe delivery.

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"P" is also Denmark's men's clothing brand Jack Jones, in advance of several low discount "explosion" triggered a mad rush, the day in Tmall ranked fifth, sales of 159 million yuan.

However, the "little moves" of merchants failed to escape the eyes of netizens.

Some people complained on micro-blog that Jack Jones had sold a leather jacket for 1249.5 yuan in September, and suddenly changed back to the original price of 2499 yuan and sold it at 1249 yuan, which was only 5 yuan cheaper than usual. It was close to "double 11".

However, some netizens said that Jack Jones's strategy was not to sell a single item, but to reduce it to 700 yuan, and to reduce it by 90 yuan or four yuan.

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< p > as a clothing brand agent who owns the network mall, the "double 11" is a waste of opportunity.

BELLE group, which owns Adidas, Nike and other sportswear, as well as BATA, she, Teenmix and other shoe brand agents, has sold its online shopping channel excellent shopping network on the 11 day to about 97000000 yuan, and sold more than 260 thousand items.

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< p > Beijing Business Daily reporter found that the best purchase network for some well-known brands hit a low to 60 percent off discount, not only a lot of styles, each clothing or shoes color and size are very complete.

There are also some BELLE's short leather boots for sale at a minimum price of 138 yuan.

In the early hours of 11, some famous brand sportswear and sports shoes less than 200 yuan, such as Nike, Adidas, Puma and so on, were sold out in less than 10 minutes. On the morning of the morning, only S, XXL and other sizes were left.

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< p > compared with the logistics problems of Tmall mall, the purchase of excellent shopping network is more adequate.

Beijing Commercial Daily reporter learned from netizens that some of the orders placed on the morning of 11 were shipped on the afternoon of that day. Orders for some 11 morning were shipped on the afternoon of 12, and a small number of orders were still being distributed.

It is reported that BELLE's preparations for the "double 11" are not only well stocked, but also work hard on the most heady logistics, and cooperate with more than four courier companies to make full plans, saying that they will be shipped within 3 days.

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