Xiamen Clothing Shoes And Hats Industry Double Eleven Sales Volume Is Expected To Break 600 Million

< p > in the face of this online shopping feast, the reputation of the a href= "http://www.91se91.com/news/index_p.asp" > Xiamen < /a > electricity providers will naturally not idle.

According to the preliminary estimates of the Xiamen Internet Retailers Association, the turnover of Xiamen's "double eleven" business is expected to exceed 600 million yuan, an increase of about 40%.

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< p > < strong > crazy Internet access "/strong" > /p >

< p > the yogurt machine for children, the little fridge that mom wants, her husband's bag, his clothes...

In the past weekend, Xiaolin, an office worker in Xiamen, was almost in front of the computer all day. There was only one task: to clean up the lowest price goods as far as possible, so as to get ready to place the order immediately after entering the "double eleven".

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P, QQ, micro-blog and WeChat are also busy. Xiaolin's colleagues and friends constantly send out objects that they are interested in and are about to start. They are discussing whether the price is low enough and how to get the hottest things quickly.

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When p finally came to the "double eleven" day, almost all the office workers were involved in the shopping storm. Even if they did not start eventually, they would participate in this topic more or less.

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< p > however, although shopping in the state of crazy, but compared to the previous two years, online shopping people are obviously more rational.

Whether the price is really the lowest in history has become the biggest doubt in their minds. Some smart online shoppers have discovered a lot of tricks.

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< p > a search platform lists the lowest price in the history of the "double eleven" day, while the lowest price ratio of "a href=" http://www.91se91.com/news/index_c.asp "> Tmall < /a" is only 53.3%, Amazon is 36%, and Jingdong is 34.2%.

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< p > < strong > war fruit business turnover increased by 40% < /strong > < /p >

< p > "now more than ten million, and there will be a high tide in the evening. It is estimated that the turnover will exceed 25 million yuan a day."

Yesterday afternoon, Su Guiqiang, chairman of Xiamen famous cosmetics business PBA, revealed that as of 15 o'clock yesterday, PBA orders exceeded 150 thousand orders and had delivered tens of thousands of orders in an orderly and orderly manner.

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< p > it is understood that since October, PBA has launched large-scale offline promotion activities in 60 colleges and universities in 12 cities throughout the country, and the special "double eleven" voucher has been distributed on the spot.

In November, the theme of "double eleven" was put on the subway in 4 cities.

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< p > "on the day of" double eleven ", the total turnover of Xiamen's electricity supplier will exceed 600 million yuan, an increase of about 40% over last year's 450 million yuan.

Yesterday afternoon, the relevant person in charge of the Xiamen online retail business association said that according to incomplete statistics, as of 12 noon yesterday, Xiamen electric business "double eleven" turnover has exceeded 200 million yuan.

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< p > according to the above person in charge, in the "double eleven" morning, Xiamen's main electricity suppliers, seven wolves, PBA, thousand paper cranes men's clothing and many other enterprises crossed the big threshold of 10 million yuan, which means that these enterprises have the opportunity to exceed 25 million yuan all day. The turnover of dozens of brand flagship stores such as men, Shang, sage, lentiv, zero and so on has reached millions or even millions of yuan, and there is still a chance to break through 10 million yuan mark.

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< p > some Xiamen electricity supplier new army will "double eleven" as a training opportunity.

Dai Bocong, general manager of Xiamen sincere glasses, said that now is the off-season sales of sunglasses. They mainly use this big scene to launch anti season marketing and launch new products at the most favorable prices, laying the foundation for next year's sales.

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< p > < strong > change is more important than performance "gold content" < /strong > < /p >.

< p > "although the growth rate of Xiamen electric business is about 40% this year, compared with Tmall, it is not very high, but it is actually very good."

Liu Jianguang, President of Xiamen Internet retail business association, said that the biggest increase in Tmall's double eleven sales this year was digital products. 9 of the top 10 commodities paid for the first half of the day were digital.

The Xiamen electricity supplier concentrates on the traditional industries such as "a href=" http://www.91se91.com/news/index_c.asp "clothing shoes and hats" /a, cosmetics, and so on.

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< p > in addition, after a number of "double eleven" wars, Xiamen electric providers obviously become more mature and pragmatic, and they know better how to grasp the marketing rhythm and pursue the "gold content" behind the turnover.

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< p > "this year we pay more attention to the benefits of products, not just the price war."

Su Guiqiang told the guide reporter that this year's goal of PBA is to maintain its leading position in the industry.

Therefore, they have made some adjustments to products, for example, the products that can be impulse but lower price are put off the shelves.

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< p > many other Xiamen electricity supplier executives also said that in fact, the turnover of many electric providers was nearly saturated last year. So this year, customer satisfaction is the first priority, emphasizing service, praise and customer retention.

Some even consciously control sales.

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