Double Eleven Summit, Who Can Live After The "Festival"?

Xiaobian is the best online shopping expert. JD.COM 。 Why? The eavesdropper is coming for everyone.

I am Tmall Buy things, buy things in Suning, buy things in Jingdong... The price of Tmall is tempting, and Suning's promotion is more than once; but what impressed me most was the distribution of Jingdong. Schindler and Jingdong are the biggest attraction for shoppers. Nowadays, as the Engel coefficient becomes smaller and smaller, and our life is more and more sensitive to price and flexibility, shopping in many cases is just for a moment. Under such a premise, the comparative advantage of the electricity supplier and the traditional business has gradually evolved from the price to the worry of saving money, and after the rush to Laughton, there are all kinds of online shopping. But the electricity supplier can not completely replace the traditional business. The fundamental reason lies in the experience. The shopping mall can buy clothes to wear on the upper body immediately. Buying a pair of shoes can take off the old ones at once. This immediacy gives shoppers a primitive experience that people most care about: "Shuang". Isn't it?

Therefore, after the electricity supplier makes the festival, it is not enough to establish new comparative advantage by promoting sales alone. After all, price war is anyone who can fight anyone. The next battle is who can win a heavy weight from logistics, and who will occupy the next bridgehead of the electricity supplier. Although Tmall has certain preemptive advantages in the "double eleven" innovation (depending on the behavior inertia of shoppers), its long-term dependence on express companies has become a weakness in its further development. But Jingdong has built up a huge logistics system and distribution advantages on the basis of the genuine advantage accumulated over the years. Its "real" and "fast" two words are capable of forming a fatal blow to Tmall. According to "daily economic news" reported, in order to "double eleven" meet Tmall, "Jingdong announced that from October 26th to November 30th signed orders, business distribution fees borne by Jingdong". Businessmen profit from profits, even if they are small profits; therefore, Jingdong's action is a welfare to all the businesses on the platform, but a fierce blow to their competitors.

The car is an extension of the legs, so we have come to all directions; the computer is the extension of the human brain, so we can enjoy the bonus of the information revolution. So logistics is an extension of business, so e-commerce can travel through thousands of households and corners. I remember 86 years when we bought a fridge at home, it was dad who stepped on the tricycle to get back to the town store. The refrigerator was very heavy, so although it was only 5 kilometers, I felt so long on the bus. Later, the store finally had the delivery service, so we suddenly felt that the world had become better. But at that time, the manufacturers and shopping malls has the final say in a few days. Now, in the new era of mobile Internet and electricity supplier, Jingdong has almost eliminated our waiting time. Ashton, a British economic historian, once had such a famous thesis about the industrial revolution. "Innovation is carried out by one industry after another. The development of an industry is often the premise of another industry. They can develop at the same time and meet each other's conditions, which is the relevance of innovation". From "Asia 1" logistics center to "abnormal weather automatic prompts", "speed up", "night matching" and "timing". In 2013, Jingdong constantly refreshed the user experience and the limit record of logistics distribution. After years of painstaking efforts and steady development, to 2013, logistics innovation has become a Jingdong. Online retailers The industry creates a very mature condition for new advantages.

So who wins after "Festival" and who wins after "Festival" is hardly suspense. Small partners, everyone is waiting for a good "Festival"!