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Interview With Ren Chunhua, Chairman Of Ge Lan Wedding Dress: Wedding Dress Is A Woman'S Exclusive Artwork.
< p > there is a beautiful myth in ancient Greece. Legend has it that sculptor Pygmalion has created love for his ivory statue. The goddess Aphrodite was moved by the sincere love of the sculptor, giving the statue life and realizing Pygmalion's persistent pursuit of love. The lucky statue was named Galatea (goddess of beauty). This is also the source of Ge Lan's wedding dress. < a href= "http://www.91se91.com/news/index_f.asp" > Ge Lan wedding dress < /a > chairman Ren Chunhua < /p >
Less than p ago, the 2013 Beijing international fashion week was over. Unlike in previous years, the fashion wedding day was the first time in the fashion week. The wedding dress with the theme of "constant time" has become the focus of the public. Especially in the TV series "little Daddy", it has become the classic among them. Recently, Ren Chunhua, chairman and design director of Ge Lan wedding dress, interviewed Xiaobian. < /p >
< p > < strong > reporter: you said, "the wedding dress is a woman's exclusive artwork". How do you understand this sentence? < /strong > /p >
< p > Ren Chunhua: < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a >, some must be treasured. Wearing the wedding dress at that moment is the beginning of a beautiful marriage. In western countries, many elderly people still retain their wedding dresses in their girlhood, because it has become a woman's exclusive work of art. < /p >
< p > this T show is wonderful, but the dozens of wedding gowns worn by the models seem to just wear out their beauty and less. But when Xu Cuicui comes out, Liu Huan plays the role of "little Daddy". When she comes out, the wedding dress worn by Xu Tsui Cui is not only very beautiful, but also a sweet feeling of happiness that permeates her face. At this time, we felt the essence of this wedding dress! < /p >
< p > a good wedding dress, not to mention fabrics, accessories, the most basic is fit. And there is a deeper meaning to the exclusive. It is also the life of the wedding dress I mentioned before, and it needs to be integrated with the temperament of the wearer and the scene, so that the wedding dress can really foil you, not just "you are wearing a dress". < /p >
P: < strong > reporter: How did you get your first pot of gold? How do you look at this wedding market? < /strong > < /p >
< p > Ren Chunhua: my father specializes in customizing "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a ", and has a slight reputation in the locals. I can say that she grew up in a custom made costume. The family's ear and ear, let me from childhood to accept manual training, do some simple cutting work, and sometimes help people lock buttonholes, this is my first barrel of gold < /p >.
< p > in fact, before the brand of Ge Lan, we have been involved in the wedding dress market for more than 10 years. At that time, orders were mainly made and products sold abroad. However, unlike ordinary OEM, we have our own design team. We design our own products, and then our guests choose our design. Ge Lan brand was founded in 2006. At that time, we made a thorough market research on the domestic wedding dress market, and finally decided to locate in the high-end field of wedding dress customization. Such confidence and boldness depend on our overseas experience. {page_break} < /p >
P: < strong > reporter: now there are three shops in Ge Lan wedding dress. They are in Beijing and Shanghai respectively. Since we have so much production strength and technical ability, have we considered opening several stores? < /strong > < /p >
< p > Ren Chunhua: "I belong to those who do not know business. What we are thinking of every day is how to design and service well. We have also considered the expansion of stores, and there are many people who want to cooperate with us, or ask to join. But at the moment, we still want to do every step in a down-to-earth way. Whether we cooperate or join, we have to be responsible for ourselves, but also responsible for them. This is the consistent style of our business. Therefore, our main purpose now is to make the existing three storefront do better and steady, develop more new products and services, meet the needs of more and more consumers, and also deal with all kinds of crises that may arise in the future. When the time is right, we will naturally start the way of expansion of the channel. < /p >
< p > < strong > reporter: "when it comes to danger, as the leader of the industry, what do you think the danger of the future wedding market will come from? Where should the dangerous precautions begin for the enterprises themselves"? < /strong > /p >
< p > Ren Chunhua: from the perspective of our own development, I remember that when our first store opened in 2006, it was only the last day of the first month that we opened the first order. It was also a Swedish girl's order. At that time, the biggest market risk was the problem of cognition. Many Chinese had just accepted the wedding dress at that time. If it was made to order, it would be a little difficult. Amy recalls, "but it's much better now. With the strengthening of cultural exchanges and economic prosperity, people's individualized demand has also improved, so our customer groups are now expanding very well, mainly from expatriates, senior business people and entertainers, and have developed to a stage where the backbone of society with a certain spending power can be recognized. < /p >
< p > in my view, we may face the biggest crisis now, but on the contrary. Because the wedding dress market in China is still uneven, but with the improvement of customer demand, small workshop type enterprises will gradually be eliminated. The brands left behind by the market baptism are highly adaptable and talented. How to keep moving forward and truly stabilize the position of the market leader is our real crisis. < /p >
< p > to mention precaution, I think we should start from two aspects. The first is service. Now the society is a service-oriented society. With the growth and involvement of top brands at home and abroad, the differentiation of products will be narrowed. For this reason, Ge Lan wedding dress has formulated relevant service treaties and perfect training system at the beginning of its establishment. With the accumulation of practice, the system has been perfected and even become a template of the same industry. Next is the product line. At present, the product line of the domestic wedding dress market is still too narrow, and the products are basically concentrated on the wedding dress. < /p >
< p > finally, I would like to say that whether it is wedding dress or custom dress, as Ge Lan wedding dress, our greatest strength is our most powerful weapon against risk, namely quality and service, which is also our lifeline. We always think that our customers are responsible for "exclusive artwork"! < /p >
Less than p ago, the 2013 Beijing international fashion week was over. Unlike in previous years, the fashion wedding day was the first time in the fashion week. The wedding dress with the theme of "constant time" has become the focus of the public. Especially in the TV series "little Daddy", it has become the classic among them. Recently, Ren Chunhua, chairman and design director of Ge Lan wedding dress, interviewed Xiaobian. < /p >
< p > < strong > reporter: you said, "the wedding dress is a woman's exclusive artwork". How do you understand this sentence? < /strong > /p >
< p > Ren Chunhua: < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a >, some must be treasured. Wearing the wedding dress at that moment is the beginning of a beautiful marriage. In western countries, many elderly people still retain their wedding dresses in their girlhood, because it has become a woman's exclusive work of art. < /p >
< p > this T show is wonderful, but the dozens of wedding gowns worn by the models seem to just wear out their beauty and less. But when Xu Cuicui comes out, Liu Huan plays the role of "little Daddy". When she comes out, the wedding dress worn by Xu Tsui Cui is not only very beautiful, but also a sweet feeling of happiness that permeates her face. At this time, we felt the essence of this wedding dress! < /p >
< p > a good wedding dress, not to mention fabrics, accessories, the most basic is fit. And there is a deeper meaning to the exclusive. It is also the life of the wedding dress I mentioned before, and it needs to be integrated with the temperament of the wearer and the scene, so that the wedding dress can really foil you, not just "you are wearing a dress". < /p >
P: < strong > reporter: How did you get your first pot of gold? How do you look at this wedding market? < /strong > < /p >
< p > Ren Chunhua: my father specializes in customizing "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a ", and has a slight reputation in the locals. I can say that she grew up in a custom made costume. The family's ear and ear, let me from childhood to accept manual training, do some simple cutting work, and sometimes help people lock buttonholes, this is my first barrel of gold < /p >.
< p > in fact, before the brand of Ge Lan, we have been involved in the wedding dress market for more than 10 years. At that time, orders were mainly made and products sold abroad. However, unlike ordinary OEM, we have our own design team. We design our own products, and then our guests choose our design. Ge Lan brand was founded in 2006. At that time, we made a thorough market research on the domestic wedding dress market, and finally decided to locate in the high-end field of wedding dress customization. Such confidence and boldness depend on our overseas experience. {page_break} < /p >
P: < strong > reporter: now there are three shops in Ge Lan wedding dress. They are in Beijing and Shanghai respectively. Since we have so much production strength and technical ability, have we considered opening several stores? < /strong > < /p >
< p > Ren Chunhua: "I belong to those who do not know business. What we are thinking of every day is how to design and service well. We have also considered the expansion of stores, and there are many people who want to cooperate with us, or ask to join. But at the moment, we still want to do every step in a down-to-earth way. Whether we cooperate or join, we have to be responsible for ourselves, but also responsible for them. This is the consistent style of our business. Therefore, our main purpose now is to make the existing three storefront do better and steady, develop more new products and services, meet the needs of more and more consumers, and also deal with all kinds of crises that may arise in the future. When the time is right, we will naturally start the way of expansion of the channel. < /p >
< p > < strong > reporter: "when it comes to danger, as the leader of the industry, what do you think the danger of the future wedding market will come from? Where should the dangerous precautions begin for the enterprises themselves"? < /strong > /p >
< p > Ren Chunhua: from the perspective of our own development, I remember that when our first store opened in 2006, it was only the last day of the first month that we opened the first order. It was also a Swedish girl's order. At that time, the biggest market risk was the problem of cognition. Many Chinese had just accepted the wedding dress at that time. If it was made to order, it would be a little difficult. Amy recalls, "but it's much better now. With the strengthening of cultural exchanges and economic prosperity, people's individualized demand has also improved, so our customer groups are now expanding very well, mainly from expatriates, senior business people and entertainers, and have developed to a stage where the backbone of society with a certain spending power can be recognized. < /p >
< p > in my view, we may face the biggest crisis now, but on the contrary. Because the wedding dress market in China is still uneven, but with the improvement of customer demand, small workshop type enterprises will gradually be eliminated. The brands left behind by the market baptism are highly adaptable and talented. How to keep moving forward and truly stabilize the position of the market leader is our real crisis. < /p >
< p > to mention precaution, I think we should start from two aspects. The first is service. Now the society is a service-oriented society. With the growth and involvement of top brands at home and abroad, the differentiation of products will be narrowed. For this reason, Ge Lan wedding dress has formulated relevant service treaties and perfect training system at the beginning of its establishment. With the accumulation of practice, the system has been perfected and even become a template of the same industry. Next is the product line. At present, the product line of the domestic wedding dress market is still too narrow, and the products are basically concentrated on the wedding dress. < /p >
< p > finally, I would like to say that whether it is wedding dress or custom dress, as Ge Lan wedding dress, our greatest strength is our most powerful weapon against risk, namely quality and service, which is also our lifeline. We always think that our customers are responsible for "exclusive artwork"! < /p >
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