China International Fashion Week Fujian Men'S Men'S Clothing Is Missing The Attractiveness Of The Serious Fashion Week.

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< p > > a href= "http://sjfzxm.com/news/index_f.asp" > Mercedes Benz China International Fashion Week < /a > ("Beijing Fashion Week") held the 2013 annual awards ceremony in Beijing in November 1st. This also marks the end of the 2014 spring and summer series of China International Fashion week.

Unlike the previous year's collective launch and the biggest highlight of China International Fashion Week, Fujian Style Men's wear was missing on this international fashion week.

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< p > the voice of the industry thinks that such a situation will arise. On the one hand, the exposure rate of fashion week will drop. On the other hand, with the change of market environment, enterprises will put more energy into the internal adjustment, resulting in the appearance of this situation.

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< p > on the current China International Fashion Week, there are only two brands from Quanzhou, which are represented by Chen Jianping on behalf of Jordan and Zhao Enhuan on behalf of Tutu.

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< p > in which, the eighth "Jordan Cup" Chinese sports equipment design competition final and the Jordan 2015/SS fashion trend were released. With the concrete symbols of sports equipment, the code of Chinese sportswear, the "a target=" _blank "href=" http://www.91se91.com/ "> the designer" /a ", was used to integrate the popular elements of the past, the present and the future in the three space-time, and the visible symbols of the two-dimensional code were used as the design elements, embodying the spirit of sports, leading the technological creativity, and creating a fashion trend.

Tutu's children's clothing 2014 spring summer series was designed by Zhao enwang, the top ten designer of Guangzhou (Guangzhou) international fashion week, who was awarded the "Guangzhou ten best designer" title of the international fashion week in Guangzhou. With the theme of "early love", the fashion mix of cartoon elements and sticker printing and embroidery technology, bright and fresh colors interlaced together, creating a natural and comfortable atmosphere, relaxing the innocence of children, enjoying the fashionable modern life at the same time, letting the children feel the intention and love of the children's clothes.

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< p > however, strictly speaking, the two brands that were released on the China fashion week were not attributable to the traditional menswear board in Fujian Province.

This contrasts strongly with previous events.

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< p > at the beginning of this year, the China International Fashion Week (2013/2014 autumn and Winter Series) was held. The brands of Fujian Department that participated in the pformation were ZengFengfei (Ceng Fengfei), EDENBO, wolf dance (Dancing Wolves), and seven wolves (SEPTWOLVES), and participated in the fashion week's designers who were closely related to the brand of Fujian, Ceng Fengfei, Wu Qingqing and Wang Yutao.

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< p > at the same time last year, the 2013 spring and summer series of China International Fashion Week was held. Fujian Style Men's wear is also the main character of China International Fashion week.

In the fashion show, Cabbeen CABBEEN's "creation and recall for fifteen years", ZuoAn left bank's "right brain consciousness", JINYUAN's "Rainbow", VAN-CAMEL's camel's "in my life", Jordan and Zhao Zirui's background of modern technology, L&XF Liu Xiaofei's "simplicity and complexity", and WOLFZONE Wolf Road's "tannin power" are all announcing to the world that Min Pai design has gone to the international stage.

It is in this China International Fashion week that WOLF-ZONE (Wolf Road) Liu Yiqun, western region camel Hui Wen, dragon and Jordan design director Zhao Zirui three Quanzhou designers were awarded the eighteenth China top ten fashion week designers.

Among them, Liu Yiqun is the first designer in fashion week to win the top ten in the name of "cowboy" in the past fifteen years.

In addition, CABBEEN, left bank and L&XF won the International Fashion Week fashion brand award.

In addition, Wang Yutao, the design director of the brand L2, won the best fashion designer in China in 2012, and Ceng Fengfei, who had a fortune with Quanzhou, was awarded the Golden Summit Award for the sixteenth fashion design in China as the director of Zengfengfei brand design. Xiamen Sheng Da Wei won the brand award.

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< p > however, although not participating in the special issue, on the current China International Fashion Week, Fujian style menswear still issued its own voice in another way: Ceng Fengfei and Wang Yu Tao both won the best men's wear designer award in the 2013 annual awards ceremony of China International Fashion week.

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< p > < strong > min's men's wear is hard to find {page_break} < /strong > /p >

"P", "Fujian style" men's clothing group is missing the China International Fashion week. Apparently, the attractiveness of fashion week has declined.

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In 2013, with the maturity of Internet technology and the changing role of media, designers and fashion practitioners began to reflect on the meaning and value of fashion week.

"Do we need fashion week?" this question was raised again.

Fashion week is just an ordinary industry exhibition, like every year's fabric exhibition and yarn exhibition, everyone can chat two sentences.

Its low threshold attributes, coupled with the way of interaction with celebrities and celebrities, soon turned into a mass entertainment item with great entertainment.

Before the rise of the Internet, fashion editors, through their own aesthetic perspective, arranged a fashion show to make a content report on the one page page of the magazine, while the participating buyers did a good job of purchasing for the next season's sales.

The public can compare the fashion magazines with the products in the shops to ensure that their buying behavior is suitable for the trend and is suitable for themselves.

However, changes in the social environment, social media and business interests drive the rules of the game to change. The public can almost see the performance of the show with the professional and non professional people present.

And the diversity of reading forms also makes the attractiveness of fashion magazines decline rapidly.

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"P >" in the past two years, we are also thinking about the significance of participating in fashion week.

With the change of media environment, the exposure rate of fashion week has declined, no matter the TV media or the print media.

In the fashion week to do a show, ordinary at least more than a million, a lot of the show is a few million, between the pay and get, the enterprise is also doing a measure.

Jinyuan brand Department official said.

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The attractiveness of < p > strong > Fashion Week declined < /strong > /p >

< p > in the view of the industry, the most fundamental reason behind the shortage of men's clothing in Fujian is the self-regulation of enterprises.

With the change of the industry environment, enterprises are also making self-regulation, strengthening the practice of internal strength, such as terminal retail training.

Energy is focused, and there is no time to take care of fashion week.

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"P" recently, the University of the University of volleyball, the University of volleyball, was officially awarded the first prize.

This is after the establishment of jackets Manufacturing Institute in May this year, in order to achieve lean production, the University of strong men's jacket university has taken a solid step forward to build an enterprise's internal talent cultivation system and build a strategy of brand innovation.

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< p > "manufacturing schools with roots production on-site teaching, to produce the most competitive lean production technology and management talents, and to learn from the retailers who export terminal practice cases, and train the high-end and effective innovative and innovative marketing personnel who really meet the market demand, and finish the closed-loop production front-end to the channel terminal, so as to achieve production and marketing, and the two wings are flying together."

This is the eight year plan for CEO, Hong Zhongxin.

In the view of the industry, there is a deeper reason behind this plan: first, make up the short board that had fallen due to rapid expansion.

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In October 27th, the seven wolves also signed a strategic cooperation agreement with Beijing's a target= "_blank" href= "http://www.91se91.com/" > clothing /a school, and set up a business school belonging to the seven wolves.

The cooperation between the two sides includes two aspects: first, the research and development of garment technology version; on the other hand, the cultivation of retail talents, including commodity display.

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< p > "the training of talents in retailers is mainly for terminal products.

For example, the understanding of products, the service to guests, the former traders into business.

Wu Xingqun, deputy general manager of the seven wolves, said that before opening shop, it was waiting for the rabbit to wait. Now, I hope the terminal staff can take the initiative to make friends with customers and take the retail out.

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The most difficult part of the pformation from wholesale to retail is the change of product structure. The terminal is the closest to consumers, and the retail level of terminal is improved. It plays an important role in the production of marketable products. P

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< p > "at present, the retailing of clothing industry has fallen to a low point. If we want to go out of the trough, we must pform and enhance our ability to respond, and what is more important is the improvement of retail level.

If we can seize the opportunity, these two or three years will break through the bottleneck and get out of this predicament.

Wu Xingqun said in an interview with our reporter.

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< p > < strong > enterprises in self adjustment < /strong > /p >

"P > Beijing fashion week itself has undergone a qualitative change, which has made more and more Fujian men's men wear away.

"After a great deal of fashion week, enterprises find that designers are popular, but the brand benefits of enterprises have not been highlighted accordingly.

It can be said that the current fashion week in Beijing has changed from the original brand feast to the carnival stage of designers.

A well-known men's clothing business executives who do not want to be named are commented.

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