Miyake Life, China'S First Boutique Store Settles In Beijing

Well known Clothing brand ISSEY MIYAKE (Issey Miyake Life) unveiled its first boutique in China in the new Guangtiandi, a gathering place of fashion trends in Beijing. The opening of the new Guangtiandi boutique marks the brand's entry into the Chinese market. Mr. Zhao Xin, President of Hengcheng Group, Mr. NAGATANI Yonggu Zhengsheng, President of Issey Miyake Co., Ltd., Nan Liulang, Store Manager of Shin Kong Tiandi, Ms. Ke Lan, a famous artist, and Mr. Xu Lei, a famous artist, cut the ribbon for the opening of the boutique. Mr. Yonggu expressed full confidence in the potential of the Chinese market, "As a national treasure brand of Japan, Issey Miyake is very lucky to enter the market of China, a major economic power in the world, and open its first branch in Shinkandi, China's leading high-end shopping center. I believe that Issey Miyake's bold and innovative high-quality design will be favored by Chinese friends."

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In order to increase Chinese consumers' awareness of ISSEY MIYAKE (Issey Miyake)'s brand concept and design style. On the opening day, an independent static exhibition area was specially opened outside the boutique to display new products and classic matching in autumn and winter of 2013. The display design in the static display area perfectly presents Issey Miyake's achievements in fabric and design, so that consumers can get a close understanding of Mr. Issey Miyake's unique clothing concept, and understand the essential relationship between human body and clothing.

　　 Cochrane Miss Miyake appeared at the opening ceremony in her new 2013 autumn and winter products. Miss Ke Lan's unique personality and natural temperament complement ISSEY MIYAKE's simple style. When talking about attending this ribbon cutting event, Miss Ke Lan said: "I usually wear clothes with more emphasis on the texture and design of clothes. Miyake Life's sophisticated attitude towards cloth and simple and modern design style show a simple but not simple style, which is the fashion feeling I very agree with."

ISSEYMIYAKE (Issey Miyake) Shinkandi Boutique Store was designed by the famous Japanese space designer, Mr. Takuhito Yoshioka. As one of the most important Japanese designers today, Mr. Yoshioka Deren has made the space of the boutique unique by using simple and ordinary materials and two simple color combinations of black and white.

Xinguang Tiandi Boutique Store covers ISSEY MIYAKE, ISSEY MIYAKE MEN and BAO BAO ISSEY MIYAKE series. Adhering to the style of ISSEY MIYAKE (Issey Miyake Life) Japanese boutique, from the well arranged commodity display to the well-designed space, this new store still vividly displays the charm of simplicity and creates a shopping space with full sense of design.