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Wangfujing Purchases Spring Department Store, Xiamen Siming Shop.

2013/10/29 16:09:00 21

Wangfujing Purchases Spring Department Stores Wangfujing Acquisition Spring Department Stores

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P a href= "http://sjfzxm.com/news/index_f.asp" > Wangfujing < /a > department store controlling shareholder acquired spring department stores.

At the same time, spring department store was one of the few stores in Xiamen, Paris spring store, Siming store, but announced that it will stop operation at the end of this month.

spring department stores have 5 in Xiamen, and Siming store ranked second, and located in Xiamen's most popular gold spot Zhongshan Road commercial street, the main reason for the withdrawal or excessive rent.

spring department store one shop /p >

> Xiamen a href= "http://sjfzxm.com/news/index_c.asp" > Paris Spring Department Store < /a > recently released "customer notification letter", said Xiamen Paris Spring Department Store Siming store due to the expiration of the property lease, will be closed in October 31st, Xiamen's remaining four stores will continue to operate normally.

an insider in Xiamen revealed to reporters that the Zhongshan Road commercial street is the highest rentals in Xiamen. Generally after the lease expires, the owners will propose to raise the rent. The Paris spring store, Siming store, has stopped operation or is mainly affected by this factor.

Fan Xiaosong, assistant general manager of spring department store in Paris, Xiamen, told reporters that the reason for the evacuation was due to the expiration of the lease with the owner. He further revealed that in the spring department store in the five stores in Xiamen, the store ranked second. The number one shop was also in Zhongshan Road, which is a more high-end store (Xiamen Paris Spring Department Store Zhongshan Road store) P.

It is understood that Xiamen Paris spring Siming shop opened in September 3, 2005, and the nine day property cooperation 8 years.

When Fan Xiaosong gave up the better profitable store because of the high rent, he said that everything was based on the open letter.

the owner of the property in Xiamen, the nine day property owner, admitted to reporters that one of the reasons for the suspension of the cooperation was that the lease had not been agreed.

it is learnt that the Zhongshan Road commercial circle is the highest commercial street in Xiamen at present. Guo Zhongzong, general manager of century joint real estate, said that the rent of the storefront on the first floor of Zhongshan Road is up to 1000 yuan per square meter, which is 2~3 times higher than that of other mature commercial streets on Xiamen island.

8 years ago, the rental level of Zhongshan Road commercial street was about 200~300 yuan per square meter. Although the rental parties agreed on the annual rent increase, the rent of the main shops will be relatively cheaper. Therefore, the owners will raise the rent requirement after the lease expires. Compared to the 8 years ago, the operation of the property is more mature, and the rent of the main store can not meet the owner's expectation. Compared to the renewal of the main store, the split of the property will allow the owner to get a higher return.

in addition, on the 1200 meter long Zhongshan Road, there are two Paris spring department stores, and many large department stores, such as the beauty department store in the Chinese city, the famous discount center in fox City, the Xia Shang department store, and all kinds of brand stores.

As the second major business circles in Xiamen, the commercial circle of the railway station has brought together the world trade and the hundreds of foreign exchange in Fujian and China.

It is a fact that Xiamen department stores are getting together. Insiders say that the mid-range department stores in Xiamen are already "surplus".

the difficult problem of integration .

according to the Spring Department Store 2012 earnings report, as of the end of last year, spring department stores owned 16 department stores and 3 Oteri J stores nationwide.

Xiamen has the largest number of stores in the city.

the situation of closing up due to the expiration of the lease is common in less than a href= "http://fz.sjfzxm.com/" > retail trade < /a >.

The rent may be very cheap in those years, but when the contract is renewed, the owner will often raise the price.

Ding Liguo, a senior retail expert, said.

The corresponding data is that compared with ten years ago, the gross profit margin of department stores has dropped from 30% to 18%, and the gross margin of supermarkets has also decreased by 5 to 9 percentage points.

Ding Liguo believes that similar to Huarun's acquisition of Tesco and Huarun's acquisition of Tesco, the acquisition of spring department stores also faces challenges from low-end brands to acquire high-end brands, including low pay and high salary teams.

it is reported that spring department stores are positioned as high-end department store chains, while Wangfujing department stores are for the department stores of mid end consumers. Ding Liguo said that the integration of high-end brands with low-end brands is first faced with the issue of salary unification. How to retain the original team and balance the salary of the two systems will be an important challenge for Wangfujing's acquisition of spring department stores.

in addition, he believes that the biggest advantage of Wangfujing's acquisition of spring department stores is its experience in the spring department store, which is an important complement to Wangfujing.

Wu Donghua, a consultant at the research center of the Ministry of Commerce, said in his blog that there will be overcapacity in department stores in the future. Now that Wangfujing stores which have 30 stores have acquired stores in spring department stores, P will face more intense competition.

At the same time, the three outlets of Spring Department Stores did not bring real profits, but there were many varieties, high prices and high logistics costs.