How To Pform Garment Brand Enterprises

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< p > China has long been a "a target=" _blank "href=" http://www.91se91.com/ "dress" /a "big country, but not a powerful garment country.

Throughout the Chinese apparel industry, there is no real strong brand, and is still in the initial stage of shaping the brand.

The consciousness of Chinese clothing brand has come into being rather late. It has been more than 20 years ago, and the shape of world brand consciousness has a history of more than 100 years in Chengdu.

After China's reform and opening up, it has been engaged in garment processing and production, and is at the low end of the apparel industry chain. So other clothing related industries are developing late, and the accumulation time of clothing brand consciousness is relatively short.

With the enhancement of national strength, the activity of trade and the gradual improvement of the overall industrial chain, the Chinese apparel industry has seen the gap with those international brands, and has also found the direction of development.

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If P wants to break through, it must change. Under the pressure of various pressures, China's garment industry has begun to pform.

Despite the traditional and huge industry like clothing, there will be many problems in pition.

For example, if you want to make a brand, but do not specify the customer positioning, because there is no clear core value orientation, many Chinese clothing brands do not have a distinct personality, there is no one line of style, no characteristics, there is no selling point, it is easy to drown in a lot of vision, and become an unknown brand.

There are many irregularities and loopholes in traditional management, such as traditional management. In the past, many problems were covered up as stubborn diseases in the past, and now those old diseases are seriously affecting the future development of the company.

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< p > due to the homogenization of enterprise management at present, most garment enterprises suffer from serious "big company diseases". First, inventory is the problem. Inventory problems in 12 or 13 years are serious, and many enterprises' disadvantages are exposed.

The second is to become "clothing dinosaurs". Most garment enterprises are slow to respond to changes in the market and customers.

In the past, bosses were always thinking about how to make the cake bigger and bigger, and unilaterally pursue the market coverage.

And in this era of "labeling", the crowd is becoming more and more fragmented. The strategy shifts from the public to the niche and niche positioning. Many big brands begin to subdivide their brand names, and the number of styles is increasing. At this time, whether the whole management of the company can reach the terminal becomes very important.

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< p > the whole pformation period < a href= "http://fz.sjfzxm.com/" > garment industry < /a >, hardware and software are still lacking, the level of informatization and management is very poor, and the quality of practitioners is uneven.

Information management is the process of using the developed information technology to realize the efficient circulation of internal information in enterprises, changing the way of production and operation of enterprises, re integrating the internal and external resources of enterprises, improving the efficiency and efficiency of enterprises, and enhancing the competitiveness of enterprises.

Information management is an exotic product. The application of large-scale information system in the garment industry starts from 05 or 06 years.

But now, you need customer management, you need electronic commerce, you need data analysis, you need more and more accurate information to grasp the pulse of the market, you need faster and more efficient way to work together to respond to changes in the market, so more software is applied, a larger platform has been developed, this is probably the relationship between management and IT.

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After the popularization of information technology in the past few years, the recognition of informatization has been greatly improved, and the attitude towards informatization has become more rational and mature in P.

Today, clothing enterprises will seriously consider how to implement the problem of information construction. However, information management is not a simple combination of IT and management. Informatization is not an instant drug. When the information system and the existing management system and organizational behavior are seriously impacted and collided, information systems are often unable to provide more help when the real innovation takes place at the existing management level or even at the level of corporate governance structure. What is needed is the innovation of enterprise management through informatization, and at the height of enterprise strategy development, we re-examine the past accumulation of enterprise culture, enterprise concept, management system and organizational structure, and integrate information technology into the new management mode and method of enterprises.

Perhaps this is the true meaning of information to the brand.

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< p > > a href= "http://sjfzxm.com/news/index_f.asp" > information management < /a > is a dynamic management process. For information technology, garment enterprises do not neglect the bias, and gradually change through informatization.

On the road of informatization in the apparel industry, Bojun software has always been based on the IT technology to change the management mode of Chinese enterprises, and change the traditional business mode and process structure through information technology, create more value, and revitalize the national brand.

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