Where Is The Next Luxury Growth Engine Outside China?

< p > in the summer "a href=" http://news.sjfzxm.com/news/list.aspx "Classid=101112107105" > Davos forum < /a > 13, a video conference entitled "global economic outlook: Asia Perspective", Zhu Min, vice president of the International Monetary Fund (International Monetary Fun, referred to as IMF), made a statement on the current world economic situation, and did not think that there would be a new financial crisis.

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< p > Zhu Min believes that emerging economies are still the most important engines of global economic development, but the pace of development is decreasing.

Overall, the growth of the global economy is slowing down and weakening.

And the economic weakness is not a good news for luxury brands.

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Less than P, the demand for luxury goods that was originally expected to be the engine of luxury market growth has forced luxury brands to search for the "next development" engine in the world. So what choices do they have? < /p >

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< p > Hermes made a special advertisement for India, < /p >

< p > < strong > India < /strong > < /p >.

< p > India has more than 1 billion 200 million of the population, 81 million of which belong to the upper middle class. Therefore, India has a very large market potential for luxury goods companies.

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< p > LV is the first a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107107" luxury brand to open in India.

/a, a famous Chanel, has a boutique in India.

Several other first-line international brands, such as Prada, Max Mara and Ralph Lauren, still do not appear in the India market.

There are also some brands between the two, and are preparing to visit India, such as the world's second largest high-end consumer company Swiss peak group. It is expected to open the first direct store in India at the end of 2013.

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Some of the big brands stationed in India in P > 2012 are: Italy brand Roberto Cavalli, high-end women shoes brand Jimmy Choo, Christian Louboutin and famous men's wear brand Zegna.

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Kalyani Chawla, vice president of marketing and public relations at P Dior, insists that India is just a toddler in luxury sales.

Chawla said: "like most of the first-line brands in the global market, Dior sales in India are also growing steadily."

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< p > although China is generally recognized as a big consumer of luxury goods, it can not be ignored that India is catching up.

In 2011, the luxury sales market in India was only 846 million US dollars, accounting for only 0.5% of the global luxury goods market. It was significantly disproportionate to the population and economic strength of India.

Sanjay Kapoor, executive director of a luxury department store, said: "I am very optimistic about the luxury market in India.

At present, the luxury goods industry in India has increased by 25%, which is another major goal of the major luxury brands after China. "

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< p > and among all luxuries, India loves gold alone.

India's prime minister, C. Rangarajan9, said on 13 June that in the fiscal year ended March 31, 2014, India's gold imports could reach about $380-400 billion, compared with 38 billion dollars in the same period last year.

Rangarajan pointed out in the economic report that the total import value of gold and silver in the current fiscal year is US $40 billion, of which gold alone occupies US $38 billion.

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< p > however, limited high-quality retail stores, excessive luxury import tariffs, imperfect luxury retail infrastructure construction, and real estate regulations and administrative red tape may affect the development of luxury brands in India.

And for money and public trust, India rich people prefer to buy goods abroad, which are also needed to overcome by luxury brands.

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< p > < strong > Brazil < /strong > < /p >.

< p > the average annual growth rate of Brazil's economy in the past 5 years is only 1.5%.

But according to MCF, a luxury goods consultancy, the growth rate of the luxury market has reached 33%, both in real terms or after inflation.

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A wealth report of P Knight Frank found that Brazil has more high net worth people than Russia and India.

In 2010, the number of billionaires in the country was higher than that in Saudi Arabia, France and Italy.

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< p > "in the past, everyone went to New York and went to Paris.

Now they can buy luxuries at their own homes, "said Laura Pederoso, general manager of Tiffany, Brazil.

The American jeweler has two branches in St Paul and will soon open Third branches in Brazil.

"We have only been here for 3 years, and we have such a big country waiting for us to conquer."

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< p > it is not just the super rich who drive the sale of gilded pens, diamond bracelets, etc.

"There's a big middle class, even though its income has fallen in recent years."

Carlos Ferreirinha, head of MCF consulting company, said.

"We are still in the early stage of the development of the luxury market."

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< p > 2012, there were no less than 30 old luxury brands, such as < a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107108" > Prada < /a > (Prada), Lu Xun ladder card (Luxottica) and Fendi (Fendi), and opened shop in the prosperous shopping district of Brazil.

According to Carlos Frelinga (Carlos Ferreirinha), investment is expected to grow by 25% on the basis of $2 billion 600 million investment in 2011. Ferre Lin HA is the president of MCF Consultoria &Conhecimento, the retail and luxury consulting firm located in St Paul, Carlos.

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< p > St Paul is full of fashion designers who firmly seek the designer's brand, which has become a greenhouse for the high retail industry. Although the high import tax has greatly increased the purchase price of the US or European brands.

But Ferre Lin Ha said there is room for growth.

"Among Latin American countries, Brazil is the only country that has shown that it can build larger scale sales networks in many cities."

For example, Rio De Janeiro and Brasilia, capital (Brasilia).

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< p > a unique feature of Brazil's rich people is installment payment.

"This is related to culture," said Rosajera Lula, chairman of Dior.

Indeed, only in Brazil, Tiffany, Dior and other brand-name products offer installment options.

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