The Shopping Center Wants To Create A Second Living Space

　　 Wanda Plaza Yintai City, CapitaLand Plaza, Yifeng City... We are no strangers to these shopping centers. In such a large scale complex, all the demands of a family for eating, drinking, playing Tesco can be realized in one day. This is the convenience of leisure life brought to us by the shopping center. However, since the first shopping center entered Xi'an in 2008, we seem to forget the character of shopping centers in recent years.

Now, at the Shenglong Plaza Investment Promotion Conference, we have an in-depth dialogue with Fan Baoqiang, President of Zhihui Enterprise Group, and Zhao Suzhen, Deputy Director and Secretary General of the Shopping Center Professional Committee of the China Federation of Commerce, trying to find a new way for the development of the shopping center.

　　 SHOPPING MALL+HOME MALL

Start from experience

When talking about the development of modern shopping centers, Fan Baoqiang particularly emphasized the importance of experience and feeling: the development of shopping centers must be in the direction of experience and interest! In fact, Shopping Mall It is a dream factory. We provide everyone with a dream habitat.

Longshou Store in Shenglong Square, located in the business circle of Weiyang Road in the north of the city and about to meet consumers, follows this thread. Shenglong Plaza gathers eight flagship main stores: Red Star Macalline Shenglong First Store, Minsheng Department Store, China Resources Wanjia, Swiss five-star Reiss Hotel, Oscar Cinema, a brand new concept of Taiwan's famous KTV - Taipei Pure K, Free Video Game City, Sports Goods Collection Store and other eight main businesses and more than 100 well-known international brands Fashion clothing Catering brand. In addition, the 100000 ㎡ super large parking lot, 4000 massive parking spaces, and the unique sunshine atrium inside the mall create a fully transparent daylighting roof with the most cutting-edge design and high-end technology in China. With the blue sky as the top, enjoy the natural colors and enjoy the pleasant mood brought by the sun. The unique T-shaped indoor pedestrian street, which adopts international advanced design concepts and integrates internationalization, fashion and quality, is the soul and link of Shenglong Square.

　　 "The market always pays attention to those pioneers who dare to try. On the premise of experience, Shenglong Plaza will enjoy high-end home furnishing and at the same time, enjoy happy consumption and shopping. The people in the corridors of Tianjie will integrate with nature. This feeling of relaxed and open mind in the city must be the new development direction of shopping centers in the future. In fact, in the next 3-4 years, nine Shenglong Plaza in the east, west, north and south will appear together Every Shenglong we present will have a different style. "

　　 Create the second space of life

What is the way to provide people with space to stay? In my opinion, only in this way can the shopping center survive and develop in an orderly manner with complete business types, prominent themes and relatively concentrated target groups. Shenglong Plaza, with household as the highlight and supermarkets and department stores coexisting, has really brought great convenience to regional life and extended the space for consumers to stay. In order to develop personalized shopping centers, they also need to have a strong sense of identity, starting from the hearts and needs of consumers. Different people, with different moods, come here to find what they want, which is what shopping centers should do. In addition, the development of brand differentiation has greatly improved shopping centers, so what kind of brand cooperation shopping centers have with also determines the level of shopping centers. In a word, the shopping center needs our careful consideration to become a happy living room for consumers.