Bergdorf Goodman Completely Transform Men's Shop

　　 Bergdorf Goodman The only family in Manhattan Men's wear Luxury stores, and the brand is also ready to vigorously develop it.

In the past two years, this high-end retailer has begun investing in its Bergdorf Goodman men's clothing store, which occupies an area of 41500 square feet and three storeys. This is the first major renovation since the shop opened in 1990. In September last year, the contemporary designer Department on the third floor had carried out a small renovation and put the shoe store on the first floor. And this autumn is mainly renovated on the first floor. Custom made garments Department.

"Indeed, the men's wear shop opened in 1990 to make room for women's products," said Chairman Joshua Schulman. "But in the past 23 years, it has developed its unique identity and become an independent business and will innovate in tradition."

Joshua Schulman declined to disclose the cost of renovation, but pointed out, "there are many opportunities to be excavated in these four walls. We have a very strong and independent business. By investing in ourselves and the market, we will have more important opportunities. "

Industry estimates that the mens shop renovation costs close to 100 million U.S. dollars. In the latest phase of the transformation, walls have been eliminated to broaden their horizon, and Linda Fargo, leader of the Bergdorf vision team, introduced in detail the details of the transformation. "Our traditional design combined with the modern layered design", she said, "we like the store looking like a series of feelings" because it can be more deeply rooted in the hearts of the people. The decoration of men's clothing shop must be full of warmth, a sense of housing and a history of inheritance.