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European Luxury Stores Start Selling Fake Goods. Hermes Is Getting Into Trouble.

2013/10/11 19:54:00 40

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Bain's Research Report on China's luxury goods market released at the end of 2012 shows that the Chinese have become the world's first luxury consumer group.

In 2012, it bought the luxury of global 1/4.

However, while China's luxury consumption volume has created a new record in recent years, a phenomenon of concern is that this fast growing new market is not entirely realized in the Chinese mainland market, and more than 60% of it is in the offshore market in 2012.

At present, luxury consumption has become a synonym for high quality and fashion.

However, when Chinese people buy luxury goods around the world like buying cabbage, they fall into a luxury "Li Gui trap".

"P" not long ago, the Shanghai Daily reporter received a "a href=" http://www.91se91.com/news/index_f.asp "luxury" /a "industry" deep throat "report: some luxury stores outside the country have the phenomenon of" watching people under the menu ", many consumers buy big brand bags, in fact, they are goods.

In this regard, the reporter visited overseas luxury stores, after months of investigation, gradually opened up the fog behind the goods.

In the end, who put the evil hand into the official channel? Why should a monopoly shop sell goods at risk? And under such a ridiculous strategy, what kind of secret can't be hidden behind it?

buy 6 < a href= "http://www.91se91.com/news/index_f.asp" > Hermes Bag > /a > 4 as fake, /p >

according to the luxury agents, the circulation of luxury goods abroad is larger than that in China, and the outflow of some fake goods is the luxury brand store "/p".

recently, a lady named Guo told reporters that last year, she bought 6 high-end packages in the Hermes stores in Europe, and the unit price was above 450 thousand yuan.

And verified, 4 of them are goods.

"P > overseas luxury stores sell goods, which is a heavy blow to customers who prefer overseas luxury goods, or even the whole luxury market.

The reporter then asked Mr. Li (a pseudonym), a luxury agent, to verify.

According to Mr. Li, the circulation of luxury goods abroad is larger than that of the domestic market, and the outflow of some fake goods is the luxury brand stores.

"P >" nearly two years, luxury stores selling fake goods are common.

Last year and in the first half of this year, my team sampled samples of luxury goods in Europe, the United States, Singapore and Hongkong, China.

After examination, there are different proportion of fake stock in luxury stores in these areas, and the quality of goods is different from that of ordinary goods to super products.

Mr. Li said.

Mr. Li told reporters that there are different grades of goods in the exclusive store, which is a differentiated policy for different consumers to purchase different intentions.

Specifically, consumers who purchase gifts with gifts will receive ordinary grade goods, while self employed customers will get 4A or 5A grade goods, which is commonly known as super goods.

The cost of 4A and 5A products is higher than that of common ones, and their workmanship and quality are better.

the behavior of customers before purchase, the linguistic characteristics of purchase, and the packaging requirements for luxuries after purchase are the three criteria for shopping guide to distinguish between gift consumption and self consumption.

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Less than P, customers whose gifts are gifts will come to buy the classic products of the brand before buying, and they may purchase a number of the same products at once.

When buying, you rarely talk about your own brand experience and ask too much about whether the style of the shopping guide is suitable for you.

After purchase, the packaging requirements for goods are relatively high.

For such customers, shopping guides usually sell ordinary goods to them.

Overseas businessmen are well aware that the gift recipient's identity is more special. Under normal circumstances, even if there are problems with the goods, they will not appear in the store for repair or replacement.

self employed consumers are mainly represented by "little grandma" and "rich two generation".

Get excited before buying, behave high profile, go straight to brand new.

When buying, the style will be repeatedly selected and contrasted, and there will be more interaction with shopping guide.

When buying, in order to reduce the shopping burden, often choose to leave the box.

Such customers usually get 4A or 5A level fakes.

"when a female star in Beijing traveled in England, she bought a Hermes cargo bag worth up to 700 thousand yuan."

Mr. Li told reporters about an example he had seen with his own eyes.

"last year, a group of friends were out for dinner, one of whom was a female star in Beijing.

Happy to the banquet, she carried a $700 thousand worth of Hermes bag.

Just as she was excited to show her overseas purchases, I noticed that there was rust inside the loop.

With my experience for many years, I can see that the bag is fake when I look at it for two times.

At first, the actress didn't believe my judgment and handed it to another industry expert, which was proved to be a fake.

The Hermes women's bag not only had rust inside the button, but also had a distinct deformation in the package, "added Mr. Li." the quality of the Hermes real package will not have the above defects. "

Besides, P > --EndFragment--! Besides, he emphasized that there is no possibility of massive Hermes circulation in the market.

A high-end Hermes package takes at least 8 months to 1 years.

It is the ordinary Hermes package priced at around 5 yuan or 60 thousand yuan, and the construction period will take 3 months.

For this year's new package, agents usually need to order 1 to 2 years ahead of schedule.

and when the reporter asked Mr. Li whether there was a fake inventory in the luxury stores in China, Mr. Li laughed, "when he investigated a three line city in the mainland, he found that a fake store in a well-known brand store was flooded, and businesses even flagrantly put it on the counter.

At the same time, reporters learned from a luxury expert in Beijing, in fact, luxury stores in mainland China are also hard to prove innocence.

However, the expert is not clear about the proportion of fake goods in the store and the degree of fraud.

store sales guide sells fake products

according to luxury agents, the way of selling domestic products is similar to that of Europe, which adopts the marketing strategy of "watching people under the menu",

if the overseas luxury stores specializes in selling fake goods to mainland Chinese consumers, what will be the blow for Chinese luxury consumers?

Mr. Li told reporters that there is a certain proportion of fake goods in luxury stores in Hongkong, China, and the way of selling fake products is similar to that in Europe.

in order to verify the sales strategy of "watching people down menu", the reporter visited several shopping malls in Hongkong in two days, including new port city, Harbour City and Tongluowan business district.

reporters first came to a well-known a href= "http://www.91se91.com/news/index_f.asp" brand store < /a >, and only two hours after the shop opened, queuing appeared outside the store.

And the queuing people are mostly mainland customers.

After entering P store, the reporter talked with the shopping guide, and told her that the purpose of the purchase was to give her mother. The guide girl enthusiastically recommended several women's bags for reporters.

Reporters in accordance with the way to distinguish authenticity before learning, carefully carry out a "review" for each package.

The review includes the alignment of the package, the refinement of the hardware, the closure of the zipper, the copper coating on the bottom and the smell in the package.

However, after the initial examination of the reporter, the sample on the counter did not find any abnormalities.

Similarly, after visiting several other brand stores, no similar goods were found.

Mr. Li told reporters that the samples displayed on the counters of the Hongkong store were genuine.

But if the customer decides to purchase the new bag extracted from the container, the possibility of counterfeit goods exists.

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the next day, the reporter visited another brand store.

And this reporter disguised himself as the first buyer of luxury goods.

The reporter told Miss shopping guide that she intended to buy a female bag for her cousin, but she did not know how to pick it because she had no experience in buying.

Miss guide immediately removed two women's bags from the counter for journalists to choose.

"This is the classic brand of this brand, suitable for young women's collocation style, has always been the best seller in the shop.

If your cousin does not like the logo on the package, you can consider another package. It is the new model this year. The design is relatively low-key. Logo only appears on hardware and zippers, and the color is gorgeous. Many women love it. "

Miss shopping guide, on the other hand, told reporters to recommend her new red bag.

the same as the previous one, the two women's bags on the counter are all very delicate, and there is no sign of a shipment.

However, for the purpose of probing into the matter, the reporter pretended to purchase this red bag, and saw what the real product was.

Miss shopping guide decides that after the reporter decides to purchase, he will turn to the container behind him to pick up the goods.

In a moment, she brought the merchandise to the reporter.

Subsequently, the shopping guide lady wore gloves to open the outside bag, showing the inside and outside materials of the bag to reporters professionally.

Reporters also did not let go of any possible tache, carefully turning the line of sight into the bag zipper.

What surprised reporters was that they had rough thread ends.

In addition, the burrs of the leather bags are also skew.

After P saw this phenomenon, the reporter put forward a request to buy a classic wallet.

During the inspection process, the wallet was found to be "full of mistakes".

The purse was less than two minutes in the hands of reporters. The edge of the purse had broken, and it would fall off if it was gently torn apart.

When the reporter questioned Miss Zhang about the defects, the guide lady quickly explained that this is a rare case.

For the phenomenon of the edge line deflection, the shopping guide is called "handbag".

then, the reporter visited several other brand stores, and also found four defects in the leather bags or rough inside zippers.

In fact, there are not only leather bags, watches and clothing, but also quite a number of fake goods.

A person familiar with the matter said that many high-end watches in overseas stores are actually sold, but they are still selling new products.

In addition, some brands in order to ensure the use of the clock and the accuracy of pointer walking, the core of the movement is still used in Switzerland, but will "make an article" on the strap.

Mr. Li told reporters that if the luxury goods store outside is willing to accept the fake source, the top class package is most likely to be false.

Because of the limited customer base that can afford high-end high-end packages, the identification is low, and the top package "selling fake" is not easy to be found by consumers.

However, the circulation and popularity of bestsellers are relatively high. Customers often talk about and compare the bestsellers, so the goods will not be too fake.