Children'S Home Textile Market Is Gradually Warming Up.

< p > at the nineteenth China International Textile Exhibition, which has just come to a close, the children's < a href= "http://www.91se91.com" > Home Textiles < /a > brand "Luo Lai Kids" has been low-key in many adult home textile brands' "surrounded by layers", like "a little green in a hundred flowers", attracting many industry participants and the attention of the audience.

Apart from the strength and charisma of the brand, it can be seen that the children's home textile market is gradually warming up.

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< p > < strong > market potential > /strong > /p >

Yang Zhaohua, President of the industry association, "P" > China a target= "_blank" href= "http://www.91se91.com/" > textile > /a > has repeatedly said that there are about 53 thousand babies born in China every day, with a net annual population of about 15 million ~1800 million.

The infant market (0~3 years old) has at least 50 million market capacity per year.

Moreover, because the baby's skin is tender and fragile, there are many kinds of pillows and pillows. Some families even have to prepare more than ten kinds of home textile products for infants, including all kinds of sleeping bags, blankets and blankets for various materials, and pillows suitable for baby's head development at different times.

These children's home textile products are priced at 1000 yuan, so the annual household textile market should be 2 billion 500 million yuan.

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< p >, it can be seen that children's home textile is one of the most potential markets in the home textile industry, and the huge market potential has attracted some brands to aim at this "blue ocean".

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"In the first half of this year, Roley children still maintained an increase of 26% in the whole economic environment," said Guo Qiang, a retail manager of Roley home textiles home business division, in an interview with reporters.

In the first half of this year, 34 new franchisees were added to the brand.

By the end of this year, there will be more than 330 stores in the country and 23 provincial capitals and 139 prefecture level cities throughout the country.

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< p > Meng Jie home textile 2013 first half year financial report shows that its main brand of children's home textiles "Meng Jie baby" business income grew steadily in the first half of the year, of which core business income increased by 73% compared to the same period, and the category of packaged products increased by 18.94% over the same period.

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< p > another high-end baby product brand "i-baby" has also developed rapidly after entering the Chinese baby market.

"I-baby" chief brand official Wu Shuguang said: "at present," i-baby "has brand counters in the high-end shopping malls of dozens of first tier cities across the country, and will gradually extend to the two or three tier cities in the future.

At present, China's mother infant market is still in the "spring and Autumn Period" period, and there is no strong brand in China, even the regional strong brands are few, and the high-end brand area is almost blank.

Like "i-baby", it concentrates many high-end baby brands in the world, and insists on taking the high-end line of the whole line and being recognized by consumers very little.

Wu Shuguang said frankly that the initial positioning of high-end brands is indeed risky, but from the feedback of the market and the purchasing power of consumers, China's baby market still has great potential to tap.

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< p > from the unit price of the product, the price of "i-baby" is over 100 yuan.

In response, Wu Shuguang said: "in order to ensure the quality of baby products, the cost investment in product development, design and manufacture is relatively high, and for children's products, safety and health are the first."

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< p > Guo Qiang also agreed that he said: "apart from beauty and comfort, safety and environmental protection are important indicators for measuring the quality of children's home textiles. Generally speaking, the testing standard of children's home textiles is higher than that of adult household textiles, which requires the production enterprises to have strong technical quality and quality inspection links as support.

At present, the quality supervision center of children's children is testing the children's home textile products at a higher level than the national safety standards.

It is not difficult to understand why only a few brands are involved in children's home textiles.

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< p > < strong > standard high > /strong > /p >

< p > home textiles are products that are exposed to skin for a long time, while infants and young children belong to a special consumer group.

Because infants have less autoantibodies, skin and respiratory system are relatively delicate, and are very vulnerable to various infectious diseases. This makes children's home textile products must have strict safety standards from material, production process to preservation and circulation process.

For domestic textile enterprises, to achieve these standards, we need to invest more capital and more experience. If the market sales are not ideal, the risk will be greater.

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Wang Zhiquan, who has just entered the field of children's home textiles, is deeply impressed by his p. He said: "unlike other fast moving fashion products, the safety characteristics of infant products are not so easy to handle.

Many large home textile enterprises have entered this market.

However, due to the high standards of formaldehyde content, pH value and color fastness to rubbing, the cost of materials and R & D costs of manufacturers continue to increase.

At the same time, compared with the same resources to the adult home textile market, the market cost and brand building time of the infant home textile market are longer, resulting in these brands continue to withdraw from the market.

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< p > this is indeed the case. In terms of the publicly sold products from the market, every year, the quality inspection departments of various places will spot many well-known brands of children's clothing, which are hidden in safety problems, which is mainly the problem of formaldehyde content exceeding the standard.

And from Jingdong, suning.com and other electronic business platform, we can see that its mother and baby channel is basically powdered milk, toys and so on. There are few children's home textile products or foreign brands.

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< p > but in Wang Zhiquan's view, this is rather a business opportunity.

"The key to brand survival and development is to find a foothold and find the secret pain of the target population, and help them solve the problem through product design, while the" secret pain "of infants and young children is product safety.

Therefore, in terms of products, the most important thing is to solve the problem of "too many drugs".

According to Wang Zhiquan, at present, all the supply chains of the products are controlled by themselves and are strictly produced in accordance with Japanese standards. The quality of products is absolutely safe and reliable.

He also stressed that the formaldehyde content of clothing, towels, bath towels and other products directly exposed to skin for adults in China does not exceed 75 mg, but the Japanese standard is less than 20 mg.

For infants and young children, the formaldehyde content of clothing products directly exposed to skin is not more than 20 mg, while the Japanese standard is less than 16 mg, and many kinds of products are even 0 mg.

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< p > in fact, from the current market development situation, children's < a href= "http://www.91se91.com/news/index_s.asp" > home textile market < /a > economic growth is only a matter of time.

As the "80" and "90s" have entered the peak period of marriage and childbirth, their purchase of children's home textiles will be more detailed, rich and harsh, but they are also willing to invest in this aspect. For production enterprises, the high market returns will no longer be a problem as long as they are good products.

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