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Tmall Flagship Store Spanformation Social Networking Business Electricity Supplier War Is Imminent
< p > the trend of social networking is becoming more and more intense. Recently, Alibaba's Tmall announced the launch of the "flagship flagship store upgrade" plan, from simple online sales mode to "social commerce" mode. With the continuous prosperity of the socialized electricity supplier market, Ali is being squeezed from the upstream, instead of constantly moving towards passivity, it is better to take the initiative to attack. It has begun an attempt to upgrade the "social commerce" of a href= "http://www.91se91.com/news/index_c.asp" > Tmall < /a >. However, how to differentiate the social trade from traditional marketing and bring better experience to users still needs to be explored continuously. And with Tmall's accession, Baidu, Ali and Tencent's BAT (the three acronym for the first letter) war is on the verge of fire. < /p >
< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > Social Business > /a > mode becomes new wave < /strong > /p >
< p > Tmall announced the launch of the flagship store upgrading plan. The plan will adjust and upgrade the existing stores, brand stores and flagship store systems. After upgrading, the flagship stores of all major brands will enhance the contact and communication between merchants and consumers. Wang Yulei, vice president of Tmall, will introduce six new functions, including brand interaction, shopping guide, brand recognition, distribution network, consumer big data analysis, user relationship management and maintenance, in the flagship store's basic sales function. < /p >
< p > upgraded flagship store can become a brand store of brand communication and sales. Tmall's traditional sales model is simply putting goods on shelves and providing supermarket style shopping. The upgraded sales platform will pay more attention to interaction with users. Tmall said that the brand store will help businesses establish brand and consumer connections, promote brand awareness, sales, market share and ROI (flow conversion rate) through brand building, interaction and normalization. < /p >
< p > not only Tmall, but also the Internet giants, including Baidu and Tencent, have begun to move towards social commerce. Following Baidu's Micro purchase, Baidu's QQ community recently learned that Baidu had launched a low-key online shopping platform to buy online shopping decisions for users. Tencent needless to say, WeChat 5 launched the WeChat payment, sweep and other functions, also indicates that Tencent will buy into the social platform, and gradually realize the concept of mobile phone omnipotent wallet. Now, with Ali's strength, BAT's war in social business is inevitable. < /p >
< p > < strong > beauty makes Taobao produce crisis. < /strong > /p >
< p > "if we do not change one day, we will not be able to keep up with it any more." this statement from Tmall vice president Wang Yulei may reflect Taobao's sense of crisis in the developing market. Although Ali is one of the leading e-business people in China, the new shopping mode that is constantly adapting to market development still makes Taobao feel a lot of pressure. Social commerce is one of them. It can be said that it is precisely because of the rapid development of beauty that it has accelerated the upgrading of Taobao to social commerce. < /p >
< p > since 2011, the concept of socialized electricity providers has been rising in China and showing explosive growth. Socialized electronic commerce is a new derivative mode of e-commerce. It mainly disseminating and recommending goods or services by means of commentary, interaction and other means through the social media such as micro-blog, SNS (social networking sites or services) and so on, so as to facilitate the purchase or sale of goods. Mogujie.com is a typical representative of beauty. The purchase probability of a product, recommended by a friend, is far greater than that of ordinary marketing. This is also an important reason for the vigorous development of socialized electricity providers. But in China, Taobao is the lifeblood of the socialized electricity supplier. About 70% of the industry's traffic is directed towards Taobao, but the beauty of its rapid development has aroused Taobao's vigilance. < /p >
< p > last May, Ma Yun, chairman of the board of Alibaba group, published several principles for e-commerce shopping guide and rebate websites at the internal meeting. He said he did not support the upstream shopping website and continued to grow. Ali's traffic entrance should be grassland instead of forest. Since January 2013, it has no longer supported the Taobao customer mode of Taobao Station shopping, but only supports non cash methods such as returning points, returning goods and returning coupons. A series of actions fully demonstrates Taobao's unease about these socialized electric providers. < /p >
< p > Yes, it is true that socialized electricity providers such as beauty, mogujie.com and so on will eventually flow to Taobao, but the flourishing development of these websites has made people's shopping patterns change. People are no longer for the sake of Taobao, but for Taobao, that is, the giant social networking sites have become the upper reaches of Taobao's strength. As the industry has said, "Taobao is willing to have tens of thousands of shopping websites to divide the income of 3%". The Taobao can be very open, but it is not willing to see that one or two social business websites are bigger, they will be directly butted with the sellers, and they will steal the user's entrance before the company. < /p >
< p > it is better to grow stronger than watching others grow stronger. Beauty says that people are constantly getting stronger and stronger, so that Taobao can feel the crisis. Instead of allowing others to split up and take the user's entrance, it is better to act on their own and hold the users firmly in their hands. After Taobao announced the cooperation with sina, the micro-blog Taobao version was the first step of Taobao. Some people say that Tmall's flagship upgrade plan is aimed at this year's "double eleven" layout, but in fact, Ali's vision is not so short. What they see is the long-term development of the future. "Flagship store upgrading plan" is only a preliminary practice. In the future, we will welcome Ali's greater and deeper changes in the socialized electricity supplier. < /p >
< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > user experience < /a > is crucial. < /strong > /p >
< p > net live technology recently released a report that in the second quarter of 2013, the daily coincidence rate of e-business and social networking users was 18.35%, that is, 18.35% of the Internet users who visited e-commerce or social networking services of the same day visited two types of services at the same time. This is more proof of the importance of doing social business in the current market. It is not easy for an electric business to be socialized. Building a platform is very simple, but how to get users to get a good experience on this platform is difficult. It is very easy for the electricity supplier to have misunderstandings and confuse socialization and marketing. Users want the consumption experience of their friends instead of the salesmen's sales behavior and advertisements. This delicate distinction is crucial. < /p >
< p > after the launch of micro-blog Taobao, some people worried that users would be harassed by more Taobao sellers, thereby reducing user experience. For the sake of commercialization, at present, Sina micro-blog usually pushes some ads on the mobile end. For these advertisements, some people think that this may cause the loss of micro-blog users. In fact, this is the misunderstanding of the typical electricity supplier socialization. Socialization is a process of sharing and communication, rather than simply using it as a marketing tool, otherwise it will backfire and cause users' antipathy. < /p >
< p > Electronic Commerce socialization wants to get the user's approval, precision marketing is the first step. Only when we know what users really need and provide products that are suitable for them can we attract the attention of users. Besides, we should correctly distinguish between socialization and marketing, provide users with a socialized experience, and let users enjoy the pleasure of belonging to socialized electric business, which is conducive to the social electronic business platform entering the hearts of users. < /p >
< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > Social Business > /a > mode becomes new wave < /strong > /p >
< p > Tmall announced the launch of the flagship store upgrading plan. The plan will adjust and upgrade the existing stores, brand stores and flagship store systems. After upgrading, the flagship stores of all major brands will enhance the contact and communication between merchants and consumers. Wang Yulei, vice president of Tmall, will introduce six new functions, including brand interaction, shopping guide, brand recognition, distribution network, consumer big data analysis, user relationship management and maintenance, in the flagship store's basic sales function. < /p >
< p > upgraded flagship store can become a brand store of brand communication and sales. Tmall's traditional sales model is simply putting goods on shelves and providing supermarket style shopping. The upgraded sales platform will pay more attention to interaction with users. Tmall said that the brand store will help businesses establish brand and consumer connections, promote brand awareness, sales, market share and ROI (flow conversion rate) through brand building, interaction and normalization. < /p >
< p > not only Tmall, but also the Internet giants, including Baidu and Tencent, have begun to move towards social commerce. Following Baidu's Micro purchase, Baidu's QQ community recently learned that Baidu had launched a low-key online shopping platform to buy online shopping decisions for users. Tencent needless to say, WeChat 5 launched the WeChat payment, sweep and other functions, also indicates that Tencent will buy into the social platform, and gradually realize the concept of mobile phone omnipotent wallet. Now, with Ali's strength, BAT's war in social business is inevitable. < /p >
< p > < strong > beauty makes Taobao produce crisis. < /strong > /p >
< p > "if we do not change one day, we will not be able to keep up with it any more." this statement from Tmall vice president Wang Yulei may reflect Taobao's sense of crisis in the developing market. Although Ali is one of the leading e-business people in China, the new shopping mode that is constantly adapting to market development still makes Taobao feel a lot of pressure. Social commerce is one of them. It can be said that it is precisely because of the rapid development of beauty that it has accelerated the upgrading of Taobao to social commerce. < /p >
< p > since 2011, the concept of socialized electricity providers has been rising in China and showing explosive growth. Socialized electronic commerce is a new derivative mode of e-commerce. It mainly disseminating and recommending goods or services by means of commentary, interaction and other means through the social media such as micro-blog, SNS (social networking sites or services) and so on, so as to facilitate the purchase or sale of goods. Mogujie.com is a typical representative of beauty. The purchase probability of a product, recommended by a friend, is far greater than that of ordinary marketing. This is also an important reason for the vigorous development of socialized electricity providers. But in China, Taobao is the lifeblood of the socialized electricity supplier. About 70% of the industry's traffic is directed towards Taobao, but the beauty of its rapid development has aroused Taobao's vigilance. < /p >
< p > last May, Ma Yun, chairman of the board of Alibaba group, published several principles for e-commerce shopping guide and rebate websites at the internal meeting. He said he did not support the upstream shopping website and continued to grow. Ali's traffic entrance should be grassland instead of forest. Since January 2013, it has no longer supported the Taobao customer mode of Taobao Station shopping, but only supports non cash methods such as returning points, returning goods and returning coupons. A series of actions fully demonstrates Taobao's unease about these socialized electric providers. < /p >
< p > Yes, it is true that socialized electricity providers such as beauty, mogujie.com and so on will eventually flow to Taobao, but the flourishing development of these websites has made people's shopping patterns change. People are no longer for the sake of Taobao, but for Taobao, that is, the giant social networking sites have become the upper reaches of Taobao's strength. As the industry has said, "Taobao is willing to have tens of thousands of shopping websites to divide the income of 3%". The Taobao can be very open, but it is not willing to see that one or two social business websites are bigger, they will be directly butted with the sellers, and they will steal the user's entrance before the company. < /p >
< p > it is better to grow stronger than watching others grow stronger. Beauty says that people are constantly getting stronger and stronger, so that Taobao can feel the crisis. Instead of allowing others to split up and take the user's entrance, it is better to act on their own and hold the users firmly in their hands. After Taobao announced the cooperation with sina, the micro-blog Taobao version was the first step of Taobao. Some people say that Tmall's flagship upgrade plan is aimed at this year's "double eleven" layout, but in fact, Ali's vision is not so short. What they see is the long-term development of the future. "Flagship store upgrading plan" is only a preliminary practice. In the future, we will welcome Ali's greater and deeper changes in the socialized electricity supplier. < /p >
< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > user experience < /a > is crucial. < /strong > /p >
< p > net live technology recently released a report that in the second quarter of 2013, the daily coincidence rate of e-business and social networking users was 18.35%, that is, 18.35% of the Internet users who visited e-commerce or social networking services of the same day visited two types of services at the same time. This is more proof of the importance of doing social business in the current market. It is not easy for an electric business to be socialized. Building a platform is very simple, but how to get users to get a good experience on this platform is difficult. It is very easy for the electricity supplier to have misunderstandings and confuse socialization and marketing. Users want the consumption experience of their friends instead of the salesmen's sales behavior and advertisements. This delicate distinction is crucial. < /p >
< p > after the launch of micro-blog Taobao, some people worried that users would be harassed by more Taobao sellers, thereby reducing user experience. For the sake of commercialization, at present, Sina micro-blog usually pushes some ads on the mobile end. For these advertisements, some people think that this may cause the loss of micro-blog users. In fact, this is the misunderstanding of the typical electricity supplier socialization. Socialization is a process of sharing and communication, rather than simply using it as a marketing tool, otherwise it will backfire and cause users' antipathy. < /p >
< p > Electronic Commerce socialization wants to get the user's approval, precision marketing is the first step. Only when we know what users really need and provide products that are suitable for them can we attract the attention of users. Besides, we should correctly distinguish between socialization and marketing, provide users with a socialized experience, and let users enjoy the pleasure of belonging to socialized electric business, which is conducive to the social electronic business platform entering the hearts of users. < /p >
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