The Three Gloria Business Platform Is Also Needed To Strengthen The Third Party Management.

< p > > a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107105" > 3C < /a > Weekly reported that two "Gloria" brand appeared on the electronic business platform, which led to misunderstanding of consumers and aroused strong concern from all sides.

Among them, Hangzhou Ya Pin Trading Co., Ltd., which produces "Gloria Geliya" shoes, responded that its brand name and logo were very similar to the "Gloria Goelia" of Guangdong, but stressed that its Gloria Geliya brand is a legally registered trademark, and there are differences between Guangdong Gloria Goelia and English trademark and trademark categories.

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< p > an analyst pointed out that < a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107107" > electronic business platform < /a > has the obligation to strengthen the supervision of the third party sellers, clearly distinguish between different brands, so that consumers can clearly consume.

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< p > three "identity" "Gloria" < /p >

< p > from the material provided by the company, we can see that "Gloria Geliya" does have a legitimate "commodity registration certificate". The authorized use of the trademark is footwear. The registered person is Song Jianwei. The registered address is Song Jia Dai village, Fei Yun town, Ruian City, Zhejiang province.

Moreover, its trademark registration was made in 2002, and the validity period has been extended to July 2022.

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< p > < a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107108 > > Gloria /a /a Geliya operation director Zheng Zujin said they later discovered that there was a women's clothing brand called Gloria in Guangdong.

"The brand is highly similar, which has both advantages and disadvantages to us. At present, it is more harmful than advantages."

He said, "the advantage is that the Gloria women's clothing is stronger than our strength, and our Gloria shoes are a little bit of their light.

The disadvantage is that they will be constantly suppressed by them, and spend time explaining brand differences with consumers.

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< p > production of women's clothing "Gloria Goelia" and the production of footwear "Gloria Geliya" is not the "Gloria" all. On Jingdong and Tmall, the brand "Gloria GLYIA" bags are also in sight.

It turned out that in Kunming, Yunnan, there was also a lady surnamed ho who registered the trademark "Gloria GLYIA" and approved the use of all kinds of leather bags.

Its registration time is earlier, for November 2000, valid until May 2022.

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< p > Electric providers are obliged to strengthen management and make a distinction between < /p >

< p > a person who doesn't want to disclose the name of the e-commerce platform operator said that at present, the main business platform in China has already been very strict in the qualification examination of the third party seller's access. Only the enterprises with legitimate operation and complete business qualification can enter. Since the three "Gloria" can "enter the room" and set up shop on the e-commerce platform including Jingdong and Tmall, its brand legitimacy should be unquestionable.

But for consumers, on the electronic business platform, it is obviously impossible to fully understand the substantive differences between the various "Gloria" brands.

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< p > "as an electronic business platform, we should strengthen the brand management and publicity supervision of the third party sellers on the basis of the qualification examination of the third party sellers."

Fang Zhengguang, a TMT industry analyst, said that as an electronic business platform trusted by consumers, we should put the corresponding access requirements to different brands at the same time of controlling the access system, and clearly identify the differences among different brands to consumers.

At the same time, the third party seller's page publicity and other aspects should be strengthened to prevent the duplication and duplication of the page.

"The electricity supplier, while comfortably collecting the third party seller's service charge, should play a role in serving the third party sellers and consumers. What consumers need is clear consumption on the electronic business platform. If the business platform itself laissez faire" a href= "http:// news.sjfzxm.com/" > third party seller "/a", through unfair competition between the "brand name" and other means, the ultimate interests will be damaged by the electronic business platform itself.

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