There Are Two Important Consumption Trends And Cultures In The Field Of Fashion Consumption In China.

< p > there are two important consumption trends and cultures in the field of fashion consumption in China. One trend is pure luxury, that is, brand pursuit. The other is "fast fashion", that is, fast update and large number of styles. Especially, with "a target=" _blank "href=" http:/ /www.91se91.com/ > dress < /a >, it has been radiated to the home textile industry. But with the growth of young people, a new consumption culture -- "light luxury" is evolving. In recent years, the wave of "extravagant consumption", which has been raised in the international arena, is on the one hand the change of consumers' shopping psychology, and on the other hand, it is also the result of the guidance of light luxury brand market. < /p >
< p > the so-called "light luxury brand" refers to those brands that contain original design and produce products with high quality fabric technology. When the traditional luxury brand is still luxurious for the ordinary consumer groups, the existing ordinary mainstream fast fashion brands can not meet the double requirements of quality and design. Compared with high-end luxury products, tens of thousands of yuan or even hundreds of thousands of dollars, the best choice is to switch to high quality products and become more and more customers who want to show their taste, but do not want to buy expensive products. < /p >
< p > for luxury home textile brands, it seems easier to make profits in 1% or less consumer groups. But for the current high-end luxury home textile market in China, it is not very mature, and consumers are not very receptive to buying high priced products for daily use. High quality consumers with high quality and high quality will often buy foreign luxury home textiles through high price, such as Italy brand Versace, American brand CalvinKlienHome, British brand Wedgwood, etc. domestic high-end brands will instead become consumers' second choice. With more and more foreign high-end home textile brands stationed in China, the high-end market has become a forward-looking place for international brands. < /p >
< p > to say "fast fashion". People's enthusiasm for "fast fashion" is fading away. One of the big reasons is that the rough imitation of big brands has greatly hit consumers who pursue quality and details. Another reason is that the weakness of the market has led to inventory. In reality, the brand has stripped off its gorgeous coat and returned to the true face of "low price" and "street goods". ZARA low price promotion and Mango frequent withdrawal, product failure is the best case. Some home textile brands also want to win by "fast", keep up with the trend of the trend, design fast, develop fast, deliver goods fast, and always give consumers a refreshing feeling. How long can this clothing industry play the popular ideas in the home textile industry? /p
< p > if the home textile brand takes the road of "light luxury" between the high price brand and the luxury brand, will there be a market? < /p >
The concept of light luxury is best suited to the home textile industry in the light of the luxury luxury brand Lanzi home textile launched by P. Every day, the most intimate contact with our skin may not be < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > and < a target= "_blank" href= "http://www.91se91.com/" > shoes > _blank > son, but household textiles in private space. The comfortable experience provided by high quality fabric and the luxurious atmosphere created by exquisite design can represent the real connotation of light luxury only for enjoyment. < /p >
< p > compared with the fast fashion home textile brand with excessive production, the light luxury home textile brand should have more quality sense, pay more attention to original design and have better quality protection. Using high quality raw materials and technology to create products, and the formation of a unique style, it is not easy to "crash". At the same time, it is not as expensive and unattainable as those luxury brands. Emphasizing individuality and originality should become the most prominent feature of light luxury household textiles. < /p >
The popularity of < p > "light luxury" not only lets consumers emphasize the lower quality and less burden to enjoy first-class quality consumer goods, but also gives a target= "_blank" href= "http://www.91se91.com/" > designer /a > the opportunity and space to display itself. As long as it is unique enough and persists in its own uniqueness, there will always be fans close to it. The extension of luxury is not only the fashion consumption field, but also suitable for home textile industry to think about how to extravagant itself. < /p >