Chongqing Shoe Enterprises Face Difficulties Facing Transformation And Upgrading

< p > West < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > industry market, two of them are competing for hegemony. One is the Chinese women's shoes city, represented by Chengdu. The women's shoes that they produce occupy more than 70% of the domestic brands. The second is the western shoes city dominated by Chongqing Bishan, which has gathered thousands of shoe companies. In Chengdu and Chongqing, industrial and technological transformation and upgrading have been accelerating. Many districts and counties in Chengdu Chongqing Economic Zone have been able to identify business opportunities. They are trying to integrate western footwear enterprises and launch industrial parks. < /p >
< p > September 24th, in order to undertake the industrial transfer of Chengdu, < a href= "http://www.91se91.com/news/index_c.asp" > Chongqing shoes industry < /a >, the 3000 mu Yu Cheng international shoe making park located in Anyue county has signed a contract. The park, as a key investment attraction project of the local government, intends to make it the largest and most professional international shoe making industrial park in Southwest China. It is understood that a total of more than 70 shoe enterprises entered into the first phase, of which more than 30 enterprises in Chongqing. < /p >
Two months ago, Lezhi County, which is next to Anyue, also signed a shoe industrial park. Its key customers also came from Chengdu and Chongqing. P At present, more than 30 Chengdu shoe enterprises have been settled. In the two phase of investment, more than 60 Chongqing enterprises have expressed their intention to enter. < /p >
< p > "shoe material supporting business, on the one hand, we must follow large enterprises, and on the other hand, we should have adequate development space. This is the main reason why I want to see Anyue." Yesterday, a person who had settled in Anyue "a href=" http://www.91se91.com/news/ "leather shoes < /a > raw materials processing factory official told the business daily reporter that his company has just expanded its industrial scale this year and needs to expand its factory building, but it has been difficult to get it in Bishan. Compared with Anyue's investment prospects, it has made him heartbeat in Anyue. < /p >
< p > < strong > Sichuan's location advantage and industrial chain effect < /strong > < /p >
Why do the above two places attract the entry of Chongqing enterprises? Reporter survey found that location advantages and perfect matching are the main reasons, which can help shoe enterprises to reduce costs and enhance competitiveness. P < /p >
< p > first, traffic. Yesterday, the head of the Anyue county Party committee's investment promotion department told an interview with a Commercial Daily reporter that at the end of next year, the Anyue expressway will be opened to traffic. It will take only 50 minutes to drive from Chongqing to Ziyang. Besides, it is only 40 minutes' drive from the largest Ziyang new airport in the west, and only 50 minutes by car from Chongqing port. By then, the cost of intermediate links can be reduced by 5%~15%, and logistics efficiency can be increased by 1~2 days, and procurement is more convenient. < /p >
< p > at present, no matter in Chengdu women's shoes city, or Bishan's a href= "http://www.91se91.com" > western shoes are all /a, there are few industrial chain perfect shoemaking parks, and the reporter learned in the interview that the perfect industrial chain matching is an important reason for these new industrial parks to attract Chongqing enterprises to enter. < /p >
< p > "the 800 Mu industrial park that was built in the first phase includes < a href=" http://www.91se91.com > shoe material center "/a", production center, R & D center, logistics center, investment promotion center and a small number of life supporting facilities. In the next two or three phases, we will further expand the industrial chain, including the export base, brand base, SME incubator and construction of schools, hotels, office buildings and shopping malls, and comprehensively solve the problems of shopping, medical treatment, children's schooling and so on. Zou Daiqiang, general manager of Yu Cheng international shoe making industrial park, said yesterday. < /p >
"P > Lezhi shoe industry park publicity director Yu Huan also said that after the completion of Lezhi park will form R & D, design, production, display, trading, shoe material market logistics center, office life service complete, property management services in one of the shoe manufacturing base. < /p >
< p > reporter has learned that in addition to the strength of the enterprise, the local government has also provided a good policy environment for the entry of shoe enterprises. Among them, the enterprises retained in the first three years of the enterprises in Anyue park were refunded by 100%, and returned to 50% in fourth, fifth years. From the date of the enterprise's entry, the administrative fees of the county level income are totally exempt, and the administrative fees for the enterprises at the county level are reduced by half according to the minimum standard. < /p >
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< p > < strong > Chongqing shoe enterprises face difficulties and are facing transformation. < /strong > < /p >
Less than P, while the surrounding counties are fighting for the footwear industry in Chongqing, Chongqing shoes industry is also transforming itself. As a few independent Chongqing brand shoe traders, Chongqing dream Kodak Shoes Co., Ltd. is one of them. "In the 90s of last century, Chongqing was once one of the five largest shoemaking bases in the country, and many brands were famous in China. Many old Chongqing people still remember the famous brands such as a href=" http://www.91se91.com "and" leather shoes /a ". At that time, the south coast, Wanzhou, Bishan and so on, gathered more than 1000 shoe factories, but now is no longer the same. Tang Qing language, chairman of Chongqing dream Kodak Shoes Co., Ltd., regrets that "most of the partners who made shoes together now are changing careers. There are few new brands, and more are processing other brands. The number of Chongqing brands that really has won the title is few." < /p >
< p > "local shoe manufacturers' ability to create their own brands is weak, which has always been our concern. As far as we know, there are indeed some shoe enterprises moving to the outside world. Yesterday, Bishan County < a target= "_blank" href= "http://www.91se91.com/" > leather < /a > footwear industry association secretary general Liao Zongzheng told reporters. < /p >
< p > "compared with the shoemaking industry in the coastal areas, Chongqing's industrial chain from the upstream to the downstream appears to be somewhat" powerless ". Tang Qiushi, CEO of Chongqing man man technology and Trade Co., Ltd., who is engaged in footwear business, told the business daily reporter that "even though Chongqing has a considerable number of shoe production every year, its products still lack competitiveness in the national market because of the quality and style." < /p >
< p > < strong > hold together and cooperate to create the future < /strong > < /p >
< p > reporter has learned that as the largest shoemaking base in Chongqing, Bishan county government is also planning to perfect the future plan. "There are three main directions for our future planning." Bishan County < a href= "http://www.91se91.com" > leather shoes industry association < /a > Secretary General Liao Zongzheng told reporters. < /p >
< p > first, the business strategy which focuses on the domestic market has gradually changed to go hand in hand in the domestic and international markets. Second, the government will make every effort to "pull" small businesses into big enterprises. The third is to improve the traditional production methods, upgrade the backward manual operation to a scientific and technological pipeline, and build a modern factory building in the future. < /p >
< p > "the government will encourage the existing manufacturers to transform from OEM to autonomous production, which can form a group or joint stock system. Making the original brand will be the top priority of the government's planning in the future. Liao Zongzheng said. < /p >
< p > government is making efforts, and enterprises are naturally unwilling to lag behind. Tang Qing said that changing the way of operation is the first step in the dream of Kodak. "Initially, we focused on production and bulk sales. After 2000, we decided to "marketing" as the guide, focusing on building our own brand, and embarked on the main retail path, and focused on the southwest market. Although the scope of sale has been narrowed, the brand effect is gradually improving. < /p >
< p > new brand is also unwilling to lag behind. Tang Qiushi told reporters: "in order to integrate with the whole domestic fashion, we invested millions of new design teams to Chongqing in the beginning of the year to build our products. On the other hand, although we decided to relocate the supply chain to the coast, we will still take root in Chongqing. And the relocation of coastal areas is also aimed at making better quality < a href= "http://www.91se91.com" > brand shoes < /a >. < /p >