Su Shounan'S Dream Of Casting The "Three Guns" Brand Empire Dream

< p > < /p >.

When p saw Su Sheng Nan, he was writing in the office of Luban road.

After retirement, he seems to have always been "unable to stop" as before.

Family discouragement never works. "Even if there are 8 stents in the heart, it can't stop him running to the office every day."

< /p >

< p > the so-called "office" is actually an old apartment of about 40 square meters in the early years of Su Sheng Nan.

"Going to work" is also his "conscious action".

Some enterprises need to consult "a href=" http://www.91se91.com/ "target=" _blank "> textile" /a "technology, mergers and acquisitions and other issues. Lao Su is always a hundred times more enthusiastic.

He said, "it's hard to give up the emotion of textiles!" it has been nearly 8 years since "three guns" left. But when it comes to "three guns", Lao Su can hardly conceal his excitement. "I've done such a thing in my life".

From the age of 13, he went to Shanghai to enter the knitting factory nine and worked as an apprentice. He retired from the general manager of the three gun group in 2005.

For 53 years, Su Sheng Nan devoted all his energy to the textile industry and poured all his emotions into the "three gun" brand.

< /p >

< p > < strong > firing "three guns" first shot < /strong > /p >

< p > born in Suzhou, Su Shounan, three elder brothers and one elder sister, but prosperity for the poor is not a good thing.

When I was 11 years old, my mother was sick. "My mother is the most unreliable person before I die."

Two years later, my father also died.

In order to survive, the 13 year old Xiao Shou Nan led by three brothers came to the predecessor of Shanghai knitting nine factory.

From morning till night, everything is done without eating money.

Master Shifu saw him diligent and sensible. He taught all his skills and became a monitor at the age of 18.

1977 is a year that has changed his life.

It was in the year that he was appointed director of the nine knitting factory.

At this time, the spring breeze began to surge.

< /p >

< p > Su Shounan thinks that many brands can be offset by one another, and one can not become a climate.

Why did he choose "three guns"? Su Shan Nan recalled that the "three gun" trademark was born in the era of the war of resistance against Japanese aggression and was founded by the owner of the nine knitting factory, dry court Hui, when he won three consecutive championships in the shooting competition. In order to promote domestic products and boycott Japanese goods, he used the "three gun" commercial standard in 1937, with distinct national characteristics.

Since then, the nine knitting plant has injected the best products into the "three gun" brand.

< /p >

< p > to expand the influence of "three guns", Su Su Nan even advertised everywhere, which was rare in the state-owned enterprises of that year.

Some people say he is a madman, but he does not worry about selling advertisements.

However, when the tide of market economy came in, the power of "three guns" began to break out.

< /p >

< p > however, the crisis is gradually coming.

World famous brand underwear quickly occupied the market.

Textile enterprises are in trouble.

Su Shounan believes that the textile industry crisis is pregnant with the opportunity of "three guns".

Win the battle of change, life and death. < /p >

< p > "employees should learn from foreign businessmen and individual bosses and set up the concept of" market frontline ".

Su Shounan organized the deputy director and department heads to run the streets and market.

"A lot of people began to say that I was not doing my job properly, and I changed my mind after running several times," he said. Turning around the production and turning to death, the brand should rely on the expansion of advertising, but more importantly, it would depend on product innovation to consolidate the market.

< /p >

< p > soft and warm cotton sweater trousers are an innovative attempt to enter the history of "three guns".

Mentioned this, old Su's heart is surging.

< /p >

When p visited Taiwan in 1991, Su Sheng Nan learned that his company was producing a new cotton wool coat and asked for two pieces to wear.

When "baby" was sent from Taiwan, Su Sheng Nan told her family "these two pieces of" a href= "http://www.91se91.com/" target= "_blank" > clothes < /a > no one can move. I want to save the factory.

< < /p >.

For less than second days, he organized the design personnel to study anatomy, pformed the material properties of P into cotton wool underwear, and succeeded in trial production on the imported large circular knitting machine.

In order to reduce costs, Su Sheng Nan led technicians to fight day and night, successfully imported large circular machine function to domestic machine, all indicators are fully qualified.

When the products were put into the market in 1992, there was a "three gun" trend. In those days, the soft and warm series made a profit of 80 million yuan! < /p >

< p > some people say Su Su Nan is an adventurer.

At that time, in order to encourage workers to pform the old machines, each pformation was awarded a reward of 200 yuan.

Such a big incentive was first established in state-owned enterprises.

"I am responsible for making mistakes. Money is not in my pocket. I am not afraid."

< /p >

< div class= "Section0" >

< p class= "P0" > {page_break} < /p > /div >

< p > < strong > casting brand Empire dream < /strong > /p >

< p > "three guns" are getting bigger and bigger, while other brothers are struggling at the edge of life and death.

At this time, Su Sheng Nan reproduced the true colors of adventurers.

< /p >

At P, he put forward the formula of "1+ (-1)" 2.

"The nine knitting factory is 1, and the loss making enterprise is -1. Through merger, the nine factories that make the idle and rigid state-owned assets flow to the advantage of the loss making enterprises will not only revitalize the stock but also expand the increment of state assets."

From 1991 to 1996, the nine knitting factories continuously annexed 7 loss making enterprises, bearing 358 million yuan in debt and more than 5000 employees.

In the past 6 years, the economic efficiency of knitting nine plants has increased by 100 times. During that time, the most thrilling is the merger of the hundred tattoo knitting factories.

At that time, the plant amounted to a loss of about 70000000 yuan, which was at stake.

However, after the merger, the assets and liabilities ratio of the nine knitted factories will reach 101%.

"Puffer fish is poisonous, but tastes delicious. The plant is" puffer fish ', "the key to see how to eat it?"

This war left him with the reputation of "merger king".

< /p >

< p > knitting nine factory was reformed into Shanghai three gun Group Co., Ltd. in 1994, and the "underwear" empire's road of "three guns" is more and more stable.

< /p >

< p > however, the three gun group at this time is both a large tax collector and a large sewage user.

"Staying in the city is waiting for death," he proposed investing 300 million yuan in Cambridge, Pudong, to build the "three gun industrial city".

"At that time, some friends advised me that I was more than 60 years old, and that the project was well left for others, and that I could not get into eternal hatred". Su Shounan said with a laugh, "three guns are my lifelong career and I can not leave problems to my successors.

"At that time, 60 years later, Su Sheng Nan ran the capital and run policy for only two years, and the three gun industrial city was put into operation.

< /p >

< p > he said, "the era has created a Su Nan, and I must devote all my efforts to the dedication of the times." < /p >

Less than P, today, the successor of Su Sheng Nan took the baton of the era and continued to gallop on the "three gun" brand runway.

< /p >