Shenzhen Underwear Development Has Made Brilliant Achievements.

< p > in recent years, many a href= "http://www.91se91.com" > underwear cluster "/a" and cluster enterprises are facing bottlenecks.

For clusters, the dividends of scale and the dividend of resource elements are not large enough. They need to find ways of pformation and upgrading. For enterprises, the lack of personality in products and marketing makes the brand inundated with many false advertisements, and also needs to explore the way of brand development.

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< p > however, Shenzhen underwear -- a low-key and lingerie lingerie cluster business card has always displayed its unique style but rarely been noticed in the name of "cluster".

But in our careless retrospect, a group of Shenzhen's superior brands are strengthening the advantage of Shenzhen's fertile soil, leading the development of the industry with the unique advantages of ANN Li, man, Finn, Finn, Virginia, lightness, snow fairy, Xi Shi Er, Yi Si La, Chun Du, Divina, enticement password, buddy design and Mino.

More importantly, the potential of Shenzhen's fashion capital seems to show that the "underwear of Shenzhen" will realize the possibility of "everything is possible".

The present pattern of "Shenzhen underwear" seems to prove that it will lead the "a href=" http://www.91se91.com "China underwear" /a.

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< p > < strong > the development of the cluster is brilliant. < /strong > < /p >

< p > as a new city, Shenzhen is the first special economic zone in China. It is adjacent to Hongkong. It is an important high-tech R & D and manufacturing base in Southern China. Now it has developed into an influential international city, and has created the world-wide "Shenzhen speed".

Underwear is one of the nine traditional industries in Shenzhen.

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< p > according to the relevant personages of Shenzhen underwear industry association, Shenzhen's underwear industry starts early, has a high starting point, develops rapidly, has many famous brand enterprises, has obvious brand advantages and market advantages, and has strong competitiveness in the domestic and foreign markets.

There are more than 200 underwear enterprises in Shenzhen, with an annual output of nearly 600 million kinds of underwear, nearly 30 billion yuan of output value, and 18% of the small underwear category, accounting for 1/3 of Guangdong's output, forming a relatively perfect industrial system.

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Like P, as in many traditional industries, Shenzhen's underwear industry is also dependent on OEM manufacturing.

Thanks to the reform and opening policy of the SAR and the radiative role of Hongkong, Shenzhen underwear has been flourishing both in product manufacturing and brand operation, and has always been at the forefront of the development of the industry.

As the first cluster to introduce OEM production in China, Shenzhen is the cradle of modern manufacturing in China and a window for Chinese underwear to absorb international advanced technology, fashion ideas and management methods.

Virgin virgin is one of the largest women underwear manufacturers in the world.

"More than 20 thousand workers" and "more than 100 global service brands" have made Vijani the maker of the world's < a href= "http://www.91se91.com > underwear > /a.

In China, Virginia has the strength to challenge a cluster.

In addition, Shenzhen enterprises such as Fuhua swimsuit, Yide and Dai Li Si also enjoy high reputation in the national underwear industry.

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"P > < strong >" pattern innovation "and" /strong > < /p > > < < /p > >.

< p > foreign trade industry has always been the strong point of Shenzhen underwear. However, in recent years, Shenzhen underwear has also made great achievements in its domestic sales, especially in its brand building.

The nation's top three sales companies, Li Fang and man, are undoubtedly a banner of the industry.

And the brands such as fine Yi, Yi Si La, Xue Xianli, Lai Ni Si Si, Xi Shi Er also have a high reputation.

The new generation brands such as Chun Du, Gu Ge and 68 are also fashion pioneers with keen insight and unique business models.

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< p > Shenzhen is the window of the world, the cradle of information, and the dream factory of business at the same time. There is a lot of innovation in the traditional industry of underwear.

So far, the "beauty of the city", a household leading chain of underwear, is derived from Shenzhen.

It is understood that the scale of its chain has expanded to more than 4500 nationwide, and sales have now exceeded 5 billion yuan.

The rise of the lingerie chain represented by it has broken the clear market pattern between high-end underwear with high price and excellent quality and low price and low quality underwear.

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< p > "women's heart", "100% feeling" and "peach blossom season" from Shenzhen are all outstanding in the < a href= "http://www.91se91.com" > underwear chain enterprise < /a >.

In addition, Shenzhen's excellent development environment and strong commercial atmosphere are pregnant with the black horse of the electricity supplier, the fast selling and fast fashion brand of the underwear industry, the high-end brand enticement code in the health segmentation market, and the new brands such as Baer, 68, and so on.

Compared with other underwear clusters, Shenzhen underwear pays more attention to R & D design, is more courageous in embracing electricity providers, pays more attention to retail sales, and specializes in changing consumer habits, and is better at model innovation.

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< p > < strong > actively adjust and coordinate development < /strong > < /p >

After the financial crisis of 2008 P, foreign orders decreased. Relatively speaking, underwear's domestic market is even bigger. Everyone wants a share. Shenzhen, with its unique advantages, is undoubtedly the hall of brand building. Rich fashion creativity, high-end professionals and good business atmosphere provide all-round support for the brand building of Shenzhen underwear.

It is precisely because of such a good environment in Shenzhen that buddy design, Divina, Virginia and many other lingerie enterprises, which are exported from abroad, continue to march into the domestic market.

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< p > in addition, during the 20 years of development of underwear in Shenzhen, the underwear brands moved out of other clusters are increasing year by year. Brands such as Wan Kang, Xue Xianli, Wan Kang, colorful and finy have moved from Shantou to Shenzhen. Whether these brands are exported or exported to the domestic market and new local brands all means that Shenzhen underwear is full of opportunities.

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< p > however, the rising human cost, store rentals and expensive material costs increase the vulnerability of market players early.

Under the situation that market competition is becoming more and more fierce and comprehensive cost is getting higher and higher.

Enterprises and industries need to recognize the situation, grasp the trend and adjust in time.

For enterprises, the branding operation based on Management Optimization and advanced business mode is the way to be chosen; for the industry, relevant organizations, such as government and industry organizations, should actively set up the platform to guide enterprises in accordance with the laws of the industry and follow the trend of consumption.

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< p > after more than 30 years of development, Shenzhen has been firmly in the forefront of the city in China. It has a very mature experience in the development of high-tech industry, fashion industry and headquarters economy. This has provided invaluable experience and reference for the development of Shenzhen underwear.

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< p > in fact, Shenzhen underwear has started to move from enterprises, industry associations to the government.

According to Zhang Fengwei, Secretary General of Shenzhen underwear industry association, Shenzhen underwear trade association will build underwear headquarters building in Gongming, Shenzhen. The collection includes four functions: headquarters marketing, e-commerce platform, design research and development, and public service.

Zhang Fengwei said that this will play a strong role in promoting the development of underwear cluster in Shenzhen.

It is reported that the project has been strongly supported by the government departments.

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< p > at the same time when the government and association organizations are actively setting up, Shenzhen's < a href= "http://www.91se91.com" > lingerie enterprise < /a > is also taking positive action.

Chun Du is an electric business enterprise based on home furnishing clothes, and now faces cruel challenges in the home furnishing industry. Chun is thriving. The famous household clothes brand snow fairy has won the well-known trademark in China earlier this year and has made a series of promotional activities around this honor. The foreign trade enterprise headed by Virginia has also increased its attention to the domestic market, and has created a new brand.

At present, Shenzhen underwear has ushered in the situation of the three generation of young and middle-aged brands.

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