The Current Situation And Problems Of Traditional Clothing Enterprises

Current situation and problems of enterprises

1, online impact. Many traditional business owners think that online sales will impact the offline market, but whether this is really the reason, we need to judge rather than assert the conclusion. First of all, to confirm who is doing the online store? Is it your own electricity supplier? Or an agent? Or fake your brand, do it again, figure out who is doing it, and then put forward specific solutions.

2, channel impact. The impact of price differences between ordinary stores and large shopping malls, the impact between agents and branches, etc.

3, cost increase. The wages of workers are rising. The salary of local clothing workers in Changshu has reached 4000-6000 yuan / month, which has resulted in the increase in the price of each garment.

4, style homogenization. Everyone plagiarism, lack of innovation, homogenization is not competitive. Some good companies are monopolized because of their fabrics. Take the American shark as an example. Last year, there were 5 million stocks. Now there are only a few dozen pieces left. The core of his boss is to monopolize the fabric, then arrange for the factory to produce and process, a variety of fabrics.

5, transformation. The transformation of foreign trade enterprises is a problem. Independent brand What to do? Or choose e-commerce.

Brand positioning as the five largest supplier of e-commerce

1, the core products should be planned to cope with online and offline conflicts. Take the nine deer King's 2013 plan as an example, its 50% is inventory, the 30% line is the same, and the 20% is online development. 30% there should be a uniform rule and a uniform price for the same section and the following line. 20%, fashion sense should be redesigned and the age group should be lowered. Through the reasonable planning of products, we can effectively solve the problem of online and offline impact.

2, the purpose of doing e-commerce is to do the concentration and extension of consumer groups. The e-commerce channel is more regarded as an extension rather than a homogenization of the user group. If we regard the electricity supplier as the customer line and see the online order after the goods, it is difficult to do well. Therefore, the essence of the electricity supplier is extension, attracting more young customers through the new style (20% of the money).

3, inventory decisions and the establishment of fast supply chain. The first choice for e-commerce is to make decisions on inventory, such as how much inventory to digest, how long it takes to digest. The second is the construction of a fast supply chain. The traditional offline supply chain is usually produced quarterly, while the electricity supplier is totally different. The mode of e-business is to make a few orders in the early stage, and then consider the cycle of fast supply chain. Take Juhuasuan as an example, do not produce a large number of products from the beginning, because if you fail to report them, they will become your stock, which will cause unnecessary losses to you. So how do I sign up for Juhuasuan? As long as there are two hundred stocks in stock, you can sign up, add 10000 or more to Taobao by adding a virtual library, and so on. From the passage to the on-line general scheduling is 1 and a half months, this cycle of production is generally no problem. The period of fast supply chain of summer clothing is 20 days, except that the cowboy will add water to wash, usually 25 days -30 days. Therefore, Juhuasuan is either inventory or new product, and the establishment of fast supply chain can effectively help enterprises control inventory.

4, E-commerce Team positioning and system development. Enterprise development Electronic Commerce The business people will come from the three category: first, those who play the world together with their bosses, although he may not understand e-commerce, they will find professional people to hold trades. The key is that he can effectively balance the relationship with the original system; second, cultivate the boss's children, have the enterprise to precipitate, understand the Internet, have the status; the third category, find airborne troops, can immediately go on line, but the airborne soldier survival rate is not high, the boss needs to use airborne troops, needs to take data as the assessment objective, and at the same time, give enough effective support, otherwise it will easily be abandoned by the "old minister" halfway.

With talent, the introduction of e-commerce system will be very important. Enterprises can find such service platforms as train of thought to help find suitable systems. Because traditional brand enterprises often have their own systems and claim to be connected with offline businesses, but they actually fail to do so. If your online stores use such traditional systems, they will die very badly, which is totally different from the logic of the electricity suppliers. Offline products are visible, touching, carrying, and online is invisible, so strong system support is needed. For example, a garment made 10 electronic business platforms, 100 inventory, 1 platforms to do activities, another platform timeliness if more than 2 minutes, this dress will show 0, and then slow for some 5 minutes, inventory will become negative, Taobao will complain to you as a supplier. Therefore, these systems are needed to help enterprises solve them.

5, the choice of express and customer experience. The choice of express will determine the fate of your product. Courier Services Company When the delivery time is reduced from 1 days to 3 days, the customer experience will be greatly reduced. Now many courier companies, such as China Unicom, Huitong and other quotations are very low, but in many places can not be distributed. Therefore, the choice of express delivery should consider its network coverage, which can be communicated to the level through communication, if it is sent to the county level or village level, to determine its coverage. Express choice, customer experience will be improved.