Children'S Shoes Enterprises Extend Product Line, Nuggets And Early Education Market

child shoes Two things that are different from those of early education, but originally because of a company, are now connected by an enterprise. With the popularity of cartoons of Babu bean, the Babu bean launched the "early education package" product, and declared its determination to enter the "early education" market.

Babu bean is after all a popular brand of children's shoes, but for most Quanzhou Brand of children's shoes For this, the opportunity of "diversification" is far from mature: brand accumulation time is short, lack of financial support to strengthen brand "penetration".

Nuggets "early education" market

Recently, Babu bean was hit by the same name cartoon, and with this "Dongfeng", babubean announced today in Shanghai that the "education and amusement animation" conference formally announced that Babu bean entered the "early education" market and upgraded its brand to a pluralistic direction.

"I want to build a fairy tale kingdom for my children." This is a quote from last year's chairman Lin Qidong of Babu (China). And behind this sentence, Babu bean. Brand of children's shoes We are building the "fairy tale kingdom" bit by bit. We are stepping into the "early education" market, attacking in various fields, and building brand diversification in an all-round way.

In fact, when Lin Qidong said this sentence, he had basically completed the strategic layout of Babu bean's "fairy tale kingdom". As early as last year's ordering meeting, Babu had shown the "peripheral" digital products used by the Babu bean for "early education", including the early childhood story machine, children's PAD and other children's products.

The release of Babu bean's "early education package" is even more important for the brand of Babu not only in the field of "children's shoes and children's clothing". It is understood that the early education package was built by Babu bean's two largest educational institutions, namely, Asian small Newton and Hui Wen leader educational institution. Among them, the natural science popularization in Asia was founded in 20 years and 26 times in Asia. Newton's leadership education is an educational brand with more than 30 years of kindergarten experience. The Babu early education package and the two companies are working together to develop the curriculum. Early education "Professionalism has been affirmed in the industry.

"We are Children's articles The field has been developing for decades. It is a great advantage for Babu early education to understand children's market more thoroughly. At the same time, for the course of Babu's curriculum, we spent a lot of money on several years before we set up a course suitable for China's early education. Lin Qidong said in an interview with reporters.

The brand of Babu bean is loved by consumers everywhere because of its originality in design, unique originality in cartoon design, bright color, and perfect embodiment of new interest in children's life. In the face of the potential of China's early childhood education market, Babu bean dedicated to children's market also hits the ground with gravity.

Obviously, there is a huge commercial potential in China's huge market with an annual increase of about 16 million newborn babies. It is understood that early childhood education includes 0~6 year old children, so that the population will be around 100 million. If each child spends only a thousand yuan per year, this is at least a 100 billion market. This is evident from the number of kindergartens in China. According to data from the 2010~2012 China preschool education industry analysis report, the number of private kindergartens in China has risen from 55.3% in 2005 to 64.6% in 2009. In 2009, the number of kindergartens in China reached 138 thousand and 200, an increase of 3.37% over the same period last year.