The Latest Information Inventory Summary Of Shoe Materials And Footwear Industry In China (9.14)

investment from Taiwan shoes Xiangyang's new export growth point

Xiangyang released relevant foreign trade data. In the 1-7 month of this year, Xiangyang's total foreign trade export volume was 616 million 230 thousand US dollars, up 14.7% from the same period last year, and its export volume ranks fifth in the whole province. The biggest highlight of the report is Taiwan funded enterprises Xiangcheng Shoes Co., Ltd. During that period, export volume showed a breakthrough growth, rising to $about 19000000, becoming a new export growth point in Xiangyang.

Xiangcheng shoe industry Co., Ltd. is a Taiwanese sole proprietorship. It has been founded for 15 years and owns four subsidiaries. At present, Xiangcheng shoe industry Co., Ltd. has a good production situation and rapid development. It is a designated manufacturer of Lining's sports shoes in China, and also produces other famous brands of outdoor shoes and waterproof shoes.

　 Shoe materials enterprises develop new markets and enter the era of "micro marketing"

With the growing maturity of virtualization technology and the increasing number of mobile Internet users, China has become the second largest mobile user in the world after the US. With the advent of the mobile Internet era, the rapid development of mobile clients, constantly refurbishing the products of the "micro era" listed in the ranks of consumer groups, and building new business models for enterprises, using fast and efficient and diversified marketing methods, broadening their field and channels.

Many Jinjiang Shoe material enterprise Mobile clients will be settled in succession, making good use of a good platform to communicate effectively with customers. According to the current development of the domestic market, the shoe industry in China still needs to be perfected. Through the mobile client, users can understand the enterprise dynamics and grasp the latest experience in the first time, instead of search, which has become the first entrance of mobile Internet.

China, as the three most powerful country in footwear production, export and consumption, occupies a very strong market position, and has abundant raw material resources, perfect industrial chain and huge processing capacity. Processing technology and productivity are in the leading position of the world, and can not be achieved in neighboring countries and even in other European countries.

In recent years, due to the global economic downturn and the continuing downturn in the consumer market, Shoe material industry It is not only aimed at developing innovative technologies, but also developing diversified marketing channels for improving performance. In line with the needs of consumers, following the pace of the times into the "micro marketing" field, officially become a member of the mobile client.

China Leatherwear Import and export trade still ranks first in the world.

In September 14th, China's economic development was strong and the Chinese leather industry was continuously built up in the world. At present, China has not only become one of the important producers and consumers in the world, but also has the highest import and export trade in leather trade. It is reported that the domestic leather industry in the first half of 2013, total imports amounted to 3 billion 970 million US dollars, an increase of 5.9% over the same period last year. Although a slight decline, many countries still attach great importance to the development of leather in China.

In the 1-6 month of this year, leather, fur and products above the national scale Shoemaking industry Sales revenue of 538 billion 650 million yuan, the growth rate dropped 0.8 percentage points, and the cumulative growth rate gradually declined. The total profit was 31 billion 350 million yuan, the growth rate dropped 4.5 percentage points, and the growth rate was not as fast as that of sales revenue. The industry exported 37 billion 580 million US dollars, an increase of 12.3% compared with the same period last year, and exports declined year-on-year. Insiders pointed out that in the face of many risks such as the international market downturn, the increase of production costs and the rise of the RMB exchange rate, China's leather industry has achieved steady economic growth in the first half of the year, and the main economic indicators such as income and profit growth have slowed down, and the downward pressure has increased.

　 Footwear quality monitoring in Anhui: Nike, Daphne, etc.

In September 12th, Anhui industrial and Commercial Bureau launched the quality monitoring of footwear products sold in the market in the second quarter of this year. Finally, the fruit is not optimistic. The quality monitoring of 40 batches of footwear products, the substandard goods amounted to 26 batches. Footwear products fail to qualifying as high as 65%, including famous brands such as Daphne, NIKE and red ants.

The reasons for the failure of footwear products are peel strength, folding resistance and appearance. The peel strength refers to the adhesive fastness of upper and sole. If unqualified, it is easy to appear glue after wearing. Sole Breaking, cracking on the side, or opening the glue at the bottom of the flexing part; the appearance is unqualified, indicating that some of the surfaces are obviously decolorizing, which can easily lead to color migration; some of them are not close, resulting in sensory defects of the overall appearance quality.

The commerce and Industry Bureau has now ordered the repatriation of unqualified footwear related enterprises to be amended. At the same time, experts suggest that enterprises should pay attention to shoe material in shoe making process, whether the softness and folding resistance of soles can reach the national standard range.