How Can Clothing Stores Stand Out In Holiday Promotion?

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< p > every holiday season, there is a rush of sales promotion in the clothing market.

Promotion, as a very effective sales mode, is welcomed by businessmen and is also one of the ways to gather store popularity.

How to stand out in the promotion of holidays and successfully attract everyone's attention has become an important criterion to consider the promotion of clothing stores.

How to do a good job in clothing store promotion needs to start from five aspects.

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"P > < strong > should choose the opportunity of promotion < /strong > < /p >.

< p > there is a saying that everything should be done smoothly and smoothly.

Choosing a good time to promote sales is an important condition for successful sales promotion.

What are the most promotional products we see in hot summer days? It's the most active product at the time when it comes to air conditioning and cola.

Do you see anyone promoting heating? If you see it, you will say that it is a fool and summer heating.

Therefore, it is possible to succeed in reverse, but there is a 99.9% chance that it will fail.

This is to grasp the great opportunity.

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< p > < strong > grasp a degree < /strong > < /p >.

< p > first, we should grasp the breakeven point and calculate the income and expenditure of the activity cost.

If your promotional price is below the cost price, the more you sell, the more you will lose.

Second, we must make sure that the goal of sales promotion is achieved. Promotion is not a long-term process. When consumers become tired, your sales promotion activities will lose their meaning, and there may still be such an idea in their minds.

The manufacturer has been selling goods at a low price. Is there any problem?

As a result, you will have a negative impact on your brand reputation, and then you have to stop decisively.

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< p > < strong > the strategy is changeable and it will be misunderstood < /strong > /p >

< p > a promotion campaign is serious and must be considered before implementation.

Therefore, once the strategy is implemented, it is not easy to change it, because this will give consumers a bad hint.

Especially when your price drops every day, what do you think consumers who bought your product before? They will think that they have lost their money and do not trust you.

At the same time, for consumers who are interested in your activities, they usually estimate that buying in a few days will be cheaper.

The effect of the activity will be greatly reduced.

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< p > < strong > avoid time unlimited extension < /strong > < /p >.

< p > in the market, many notices of "demolished and sold off the last 3 days" are displayed in some stores, but in fact, the notice has been posted for a long time.

And the last three days are not over yet.

Consumers are already used to it. They just fail to see it when they pass by.

Say a few days, a few days, notice reminder countdown, so as to give consumers a sense of urgency, so that they feel that after the village did not have this shop.

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< p > < strong > inferior inferior defective products damaged image < /strong > /p >

< p > if you think this sales promotion is to handle old products and digest inventory, the quality of products is not important.

Then you are wrong, because the product represents your brand image, whether it's old product or new product, it has the same LOGO as you have on it. In the minds of consumers, products and brands are equal.

When he buys your defective products, he is in the same mood as you buy unqualified products.

It can be seen how damaging these brands are to your brand.

So, when consumers do not believe you, do you have any promotional activities? < /p >