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China Sewing Machine Giant Shang Shainbun, Germany, Mergers And Acquisitions To Achieve Fruitful Results

2013/9/9 18:58:00 45

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> high-end luxury brands < a target= "_blank" href= "http://www.91se91.com/" > clothing /a >, leather a target= "_blank" href= "_blank" > shoes > bags and bags. I can say responsibly that as long as sewing machines are processed, ten of eight or nine will be machined under the machine of Shin Bei (600843, stock bar), "Aman Chang, chairman of Shang Shang Shen Bei group, was proud to say in an interview with reporters.

let Aman Chang and Shang Gong Shen Bei have the most absolute leading position in the global "a href=" http://www.91se91.com/news/index_c.asp "industrial sewing machine" /a high-end market.

In addition to these consumer goods, the seams of seats, dashboards and backdoor handrails of high-end brand cars are almost all sewing machines from Shang Shang Bei, "we occupy 80% to 90% of these high-end car brands (sewing) market," Aman Chang said.

despite the fact that Shang shinbei was the absolute leader of Chinese industry < a href= "http://www.91se91.com/news/" > sewing machine market < /a >, such confidence in the global market is unthinkable for the former Shang Shen Bei.

you must know that only 8 years ago, Shang Shang Shen Bei was also faced with the plight of internal and external troubles. There were other private competitors competing for low-cost production, and there were foreign sewing giant tycoons with high quality technology and quality products. In the early 90s of last century, Shin Bei, the leading domestic leader in the domestic market, ranked the top ten in 2004.

in Aman Chang's eyes, Shang Bei Shen Bei had only half lives left.

Coincidentally, Duckp Adler, a German top industrial sewing machine company with a history of over more than 8000 kilometres away from Germany, was also in the predicament of losing money for many years in.

there are two ways in front of Shang shin, or to increase the stock to continue to maintain and maintain personnel expenses, "at least two or three years."

But Aman Chang knew clearly that in the domestic market, we should continue to carry out low-cost and homogeneous competition.

Can p buy Duckp Adler? As a state-owned listed company, there is no international market experience. How to hold and run a German century old shop?

the risk of acquisition can be imagined.

Aman Chang knew that if he failed to succeed in this step, the funds that could be bought at once would be draught.

after investigation and analysis, Shang Shang Shen decided to make a takeover decision.

Aman Chang and his colleagues have come to a clear conclusion after investigation that Duckp Adler's technology is good, and the quality of his products is excellent. The reason for his loss is that the company has not grasped the general trend that the traditional manufacturing industry of garments and bags is pferred from the west to the East, especially to China.

the key is that Duckp Adler has many high-end technologies such as "a href=" http://www.91se91.com "sewing machine enterprise" /a "dream".

"If we can make good use of it and take the road of alienation, it is possible that all two of us will survive," Aman Chang thought.

however, Shang Shang Shen Bei's acquisition is faced with imaginable suspicion.

"No one can believe that, the German holding 100 years old shop, technology is better than you, although it is a loss, but the acquirer is half life, so what is the ability of Shinshin to turn it into a profit?" Aman Chang said.

opening bow did not return arrow.

After the successful acquisition of Duckp Adler in 2005, Shang Shang Shen Bei quickly embarked on 3 major events.

in the face of the worry that German employees may shut down factories and pfer equipment technology to China, the main task of Shang shainbun's acquisition is to "stabilize the army's mind".

Aman Chang found Duckp Adler executives to talk with each other and contacted the trade union to hold a staff meeting at headquarters.

Aman Chang made a personal commitment at the conference: Bielefeld's position as the high-end equipment manufacturing equipment center of Duckp Adler remains unchanged, and its position as an industrial sewing machine R & D center remains unchanged, and remains unchanged as a marketing management center of the company.

aiming at the cause of the company's loss, Shang Shin opened a prescription and began second major moves: industrial base reorganization.

Aman Chang said, when taking over Duckp Adler, the company has 4 production bases in Europe, with complete functions and "no specialization in production".

Shang Shang Shen Bei is determined to produce a "big move" for the production of several factories.

the movement is so big that the difficulty of realization can be imagined.

However, with the support of Chinese shareholders, the reorganization was completed in half a year, and many people were surprised by the results.

As the cost of production has been greatly reduced, the company has also realized the goal of turning losses into profits.

the third major events that Duckp Adler worked on is the long-term development of the two companies: innovative research and development of products.

"In the development of new products, we found the right direction and persevered at the same time."

During the period from P to 2006, the competition in clothing and luggage sewing market has been very intense. Shang Shang Bei noted that the development potential of Asia, especially China's automobile industry is huge, shifting the strategic focus of the product to the automotive industry, and "taking a road of differentiation".

earlier, the a target= "_blank" href= "http://www.91se91.com/" > leather "/a" class thicker was only "medium horse" in Duckp Adler's products.

Around the future strategy, the company made a "subversive reform and innovation" of the products, scrapped all the products with different shapes and parts, and redesigned all heavy duty machines into parts with the same general shape, which greatly reduced the manufacturing cost, and laid a leading position in the market at the same time.

for the "going out" Chinese enterprises, the success of cross-border mergers and acquisitions can only be a good start, and the future business management is the real test.

In view of Duckp Adler's situation, Shang Shang Shen Bei carried out the "two yuan" management. Apart from the board of directors, he set up another board of supervisors, responsible for major strategic decisions and major personnel arrangements.

Aman Chang said that if the staff were not employed, Shang Shang Shin only sent two people from headquarters to German companies, while fully relying on the local team while supporting the support and supervision of the staff in the headquarters.

"In this way, Chinese shareholders do not interfere in their day-to-day operations, but also have control over major business strategy decisions and personnel arrangements. I think this method is more suitable for the initiative of the Germans and the right control of Chinese shareholders," Aman Chang said.

according to Aman Chang, nowadays, in the high-end sewing market in the world, the market share of Shang shaini occupies the first place, and has the leading sewing processing technology. From the scale of production and marketing, the market share of Shang Shen Bei has a total market share of third.

Less than P, Kell has not stopped the pace of mergers and acquisitions. This year, the company has acquired the German sewing machine company 100 Fu and the special machinery manufacturing Co., Ltd.

For Kelman's acquisition, Shang Shang Shin obviously has strategic considerations.

Aman Chang said that Kell man, as a supplier of sewing solutions, has mastered the world's leading 3D sewing technology. It can expand the business of sewing machines to non-traditional sewing fields such as aviation, and can also be used for sewing wind energy, environmental protection, bridges, carbon fibers and composite materials.

In addition, from the material aspect, 3D sewing technology extends the company from the original "a" target= "_blank" href= "http://www.91se91.com/" to "cloth /a" and leather sewing to the sewing of carbon fiber and composite materials.

"therefore, our acquisition of Kell man is also a technical reserve to some extent, and has gained the foundation of an applied technology, so that we can expand this traditional manufacturing industry to a broader market in the future," Aman Chang said.

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