Domestic And Foreign Textile Industry, Two Markets Are Booming.

< p > from the perspective of the international home textile exhibition with the meaning of "industry vane", the home textile market is still not small, and the brand transformation industry transformation trend has been established. With the record breaking last year, the scale of home textile exhibition has been upgraded again this year. There are 1322 exhibitors in 31 countries and regions, including 977 domestic exhibitors and 345 overseas exhibitors. < /p >
< p > home textile enterprises are showing the latest research and development results and the best products. Take the bedding brand Museum as an example, the famous brands such as fuanna, Luo Lai, mercury, Bao nuns and so on are not absent, showing the brand design style that is beautiful or luxurious (luxurious decoration effect map), or fresh or simple (simple decoration effect diagram), with high brand recognition and clear market segmentation, bringing hope to the development of brand differentiation and avoiding low price vicious competition. And Yuhang, Haining, Tongxiang, Nantong, Shaoxing and other home textile main industrial cluster areas concentrated on the brand ratio, and no longer on the productivity of heroes. < /p >
< p > the new concept of "one-stop shopping" and "lifestyle consumption" of consumers is also concerned by enterprises. The overall scheme marketing has become the choice of many brands, which can cultivate consumers' higher brand loyalty and higher profit margins. The home textile exhibition emphasizes the concept of "big home textiles" and creates a holistic home experience museum display. Exhibits include curtains (curtain decoration renderings), sofa (sofa renderings), cloth, memory / functional pillow, cored feather products, towels, kitchen baths, < a target= "_blank" href= "http://www.91se91.com/" > textile > /a > products and a target= "_blank" href= "http://www.91se91.com/" > Leather > wall >, household accessories and blankets. < /p >
< p > < strong > inside and outside the two markets are all hot, < /strong > /p >
< p > the recovery of home textile industry has also benefited from the operation of two international and domestic markets. Insiders said that the overall quality of China's home textile industry is good and production growth is stable. On the one hand, the trend of diversification in the international market is accelerating and export growth is strong. On the other hand, domestic sales have maintained a good growth and become the pillar of the industry development. One exhibitor said that nearly half of the international sales in recent years had picked up recently, and he also found a long-term buyer in China. < /p >
< p > this exhibition invites buyers of important group customers from Russia, Brazil, Australia, Greece (Greek decoration effect map), etc. to conduct business matching with exhibitors. The VIP business meeting of China Federation of Commerce has invited about 800 large and medium-sized department stores in China to conduct trade party activities on the spot, aiming to introduce high-quality home textile products formerly used for foreign trade to more than 10 provinces and cities. < /p >
< p > compared with the international market, the domestic demand market has developed faster in recent years, which in turn has attracted international enterprises to come. At the exhibition, many European enterprises appeared to show European style (European renderings). Among them, the Turkey pavilion has 2012 German Red Dot Design Award winner Elvin company, while the British MYB textile company is the world's only Nottingham lace design team, and its new brand of wool gauze has more than 300 kinds. The prestigious Italy high quality decorative fabric exhibition Proposte also organized the exhibition to debut the China International Home Textile Exhibition. Since its establishment in 1993, the exhibition has been maintaining the principle of "small scale and high quality". It has strict screening for exhibitors and spectators. Its home textile show has an exhibition area of about 1200 square meters. It has organized forty or fifty top fabric suppliers from Italy and other European countries. < /p >
< p > < strong > survival depends on whether the transformation is < /strong > < /p >.
< p > a marketing expert once said that only sunset enterprises, there is no sunset industry. From the home textile exhibition, it is easy to see that the textile industry as a traditional industry is struggling to transform from selling products to selling fashion, selling styles, selling ideas and selling trends. Products will be overloaded and will be stored, but fashion will never come to an end. < /p >
Release of P trend has become the focus of the exhibition. At the exhibition, the China Household Textile Industry Association's fashion trend research and promotion studio launched the "2014/15 China household textile fashion trend". Through the full investigation and analysis of domestic and foreign markets, starting from the lifestyle and emotional needs of consumers, the four trend themes of "cocoon trail", "ancestor", "time" and "riotous profusion" were put forward to convey the fashion of the new season's home textiles, to guide the research and development of enterprise products, and to promote the design innovation of home textile industry. < /p >