The Innovation And Pformation Of Mei Bang Dress Has Achieved Initial Results In The Direct Operation System.

< p > American bond < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > today's semi annual report shows that the company achieved operating income of 3 billion 700 million yuan, down 18.7% compared to the same period last year, and realized net profit of 220 million yuan, down 48.5% compared to the same period last year.

However, the inventory of the company as at the end of June has dropped to 1 billion 500 million yuan, a decrease of 500 million yuan compared with the beginning of the year.

< /p >

< p > China Daily also shows that the company expenses have declined compared with the same period last year, of which sales expenses fell by 5.6% compared with the same period last year, and management expenses decreased by 17.85% compared with the same period last year, and the financial expenses decreased by 46.62% compared with the same period last year.

< /p >

< p > Mei Bang apparel said that the innovation and pformation of products and shops in the first half of the year has achieved initial results in the direct operation system. However, the new business ideas and business plans will take some time to go deep into the national direct market and join the market, and the business results will gradually appear, so the business performance in 2013 has declined.

It is estimated that net profit will decrease from 376 million to 526 million in the 1 to September this year, and the decline will be 30% to 50%.

< /p >

< p > it is understood that in the first half of this year, the United States adopted a series of regulatory measures, on the one hand, increased support for the development of franchisees, appropriately adjusted and reduced the discounts for goods, and voluntarily released some of the futures orders of franchisees; on the one hand, the direct shops carried out the evaluation of efficiency and closed down the direct outlets with poor profitability.

In addition, the terminal retail staff salary reform scheme was introduced to mobilize the sales enthusiasm of branch, store manager and shopping guide.

< /p >

"P", the head of the apparel industry, said that the company has already stocked several new products in the second half of the year, and will feature a series of functional fabrics in the second half of the year.

At present, in the northern part of the country, new materials, "science and technology" products, have been launched, and the main products are light and thin down market in autumn and winter.

According to the introduction, compared with the traditional feather and down products, the new products have obvious advantages in terms of warmth retention, moisture resistance and fluffiness.

< /p >