Neojoy New Marketing Mix Into Underwear Market New Bright Spot

The development history of < p > a href= "http://www.91se91.com/news/index_c.asp" > underwear market < /a > is a history of competition. When a certain material characteristic appears, it will be decorated by the manufacturer.

Internal competition stimulates external changes.

And the competition between society and material is being upgraded. This competition is a win-win for both manufacturers and the market.

< /p >

< p > the manufacturer, through technology and marketing innovation, avoids the brutal competition in the Red Sea, and creates a blue sea with relatively mild competition -- men's underwear.

In the blue ocean area, because there are no or few direct competitors, everyone will maintain the price system. At this point, a larger profit margin can be obtained through product sales.

< /p >

After P reform and opening up, more and more underwear foreign brands entered China, to a certain extent, widened the consumer's concept of consumption, and also led to the consumption level of the whole underwear industry.

But then, because of the rampant domestic Shanzhai manufacturers, the underwear of fake foreign brands was flooded with all the distribution channels. In a short time, the whole industry was in a mixed competition.

< /p >

< p > with the development of electronic commerce, with the flourishing of Tmall star shops, more and more domestic high-quality brands begin to enrich the consumer market, such as < a href= "http://www.91se91.com/news/index_c.asp" > women's wear > /a "," crack "," Yin men "," men's wear flower "and so on, are all the leading brand of original design in China.

The inspiration for underwear underpants market is that plagiarism is not a permanent solution. China also needs original underwear underwear independent brand. Homemade is not cheap and low quality.

This year, a series of international diplomatic activities have also been illustrated by the national mothers. The first year of the development of domestic brands has arrived.

< /p >

In the Chinese market, the fastest runner in the Chinese market is always the manufacturers of wading e-commerce. Due to the influence of the Internet thinking and the irrigation of fresh information, a group of original underwear brands that are full of innovation and vitality are rising. P

Among them, the NeoJoy makes itself stand out among its domestic brands with its unique brand concept and rich marketing mix.

< /p >

< p > < strong > brand awareness is strong < /strong > < /p >

< p > Quality > a href= "http://www.91se91.com/news/index_c.asp" > underwear < /a >, as the name suggests is to get rid of the original circulation goods and price war, and rely on the enhancement of value-added products to give the enterprise more room for development. Therefore, the main body of its business is to create brand image based on brand, product based and channel, and cultivate consumer loyalty to the brand.

< /p >

"P", since its founding, has made clear its brand positioning and brand culture. It has maintained a high degree of unity in all the platforms or windows displayed outside the NeoJoy and has always maintained external communication.

The word "NeoJoy" originated from the highest level manufacturing workshop in ancient times. It also implied the craftsman's feelings and the paranoid pursuit of details and quality.

The interior products from fabric to color are more concerned about the pursuit of high quality of life needs of the crowd, fabrics are more high-quality, comfortable and healthy, while the color matching with traditional channels of goods has obviously cut, abandoned the commonly used complex shading, more emphasis on refinement.

In product packaging design and single product development, we always cooperate with Hongkong media company and strive to be in the forefront.

< /p >

< p > internal NeoJoy is a brand with personality. Every series developed by it is echoed with brand values, so that all customers can feel their intentions and surprises.

Here we have to talk about the "V" series that has been discussed in the Internet recently. Its development is inspired by the element Vasospressin (posterior vasopressin), which maintains Love Fidelity in the love hormone.

In the "V" series of single product design, the use of color will be more daring, materials will be more innovative, product content is more tempting.

While all brands are emphasizing that men wear underwear can show more formality and so on, it has proved that underwear experience can be more emotional.

In every package of "V" products, there will be a small card printed with red heart, with a phrase attached to it: "beat Vasospressin, dear, you must believe in science, because science is the only guarantee for everlasting love."

No wonder netizens nicknamed this "boyfriend's underwear".

< /p >

< p class= "p15" style= "margin-top: 0pt; margin-bottom: 0pt" > span style= "font-family:" Song body ";" span ";" "" "" > "< < >"

< p > < --EndFragment-- > strong > channel construction is rich < /strong > /p >

< p > NeoJoy in the channel construction is also breaking through the current situation of most Tmall brand stores. By building an official mall, the retail agent is integrated into one, thus greatly reducing the path of products arriving from the factory to consumers and adapting to the trend of business development.

Marketing lies in innovation, and channel sales also need innovation.

The internal market has abandoned the traditional circulation market, and through the massive data collection, actively developed various agents for various types of high-quality channels under the line, so that many small shops that originally sold only women's clothing or boutique have experienced unexpected gains through acting the brand.

< /p >

< p > < strong > image promotion is strong < /strong > < /p >.

< p > as we all know, the establishment of brand image is a long-term and systematic project, which requires the owner to propagate the value and culture of the brand to the public unswervingly according to the development route of the enterprise.

At this point, NeoJoy is in front of most underwear brands.

Since the main consumer group matches the attributes of the network population, the intern has always maintained the high quality interaction with the official micro-blog and fans, and has actively spread to the outside world through creative topics and activities, thus forming a good consumer communication platform.

< /p >

Behind the recent hot WeChat 5 aircraft, the small part of WeChat's brand is still headache. When it comes to blocking tough issues like Taobao's external chain and merging subscription numbers, the P has been upgraded to the first underwear brand WeChat service number, based on becoming the most intelligent customer service customer.

The official WeChat makes use of the new technology to develop the menu system. It provides the new products and activities information at any time and anywhere, enjoys exclusive preferences, verifies the authenticity of agents, subscribes to brand information and so on.

< /p >

"P > Baidu post bar," bean sauce station "," beauty ", all kinds of forums, all kinds of fashion websites and other Internet crowds gather everywhere with the shadow of NeoJoy, because enterprises know the future of business development, and will surely be the future of brand competition.

Brand is not built in a day. Only by continuously arousing public attention can we create brand awareness. We can create brand reputation and loyalty through product quality and service.

These aspects are essential to brand image building.

< /p >