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The Flagship Store Of UNIQLO Will Be Located In Shanghai Brand And China Market.

2013/8/29 21:00:00 7

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> a href= "http://www.91se91.com/news/index_c.asp" > UNIQLO "/a" officially announced that its eleventh flagship stores in the world will open in Shanghai in September 30th. At that time, the four major brands of UNIQLO parent company XX Group will be stationed in this store together. 
In the industry, P's behavior in stores and brands shows UNIQLO's confidence in the Chinese market and its "ambition" in its own development. 
 not only UNIQLO, but recently, including GAP, Zara, etc., all have taken action in importing brands. With the continuous entry of these foreign brands and the sinking of the channels, the market of local brands will continue to be eroded, and another wave of domestic and foreign brands will soon start. 
 brand overweight Chinese market 
 except for UNIQLO, the four major brands of fast marketing group (GU, Comptoir desCotonniers, Princesse tam.tam and PLST) will enter the Chinese market for the first time and enter the flagship store together. Among them, the price is lower than the lower a href= "http://www.91se91.com/news/index_c.asp" clothing brand "/a" Gu is the first overseas market. 
Ding Liguo, a retail expert, told reporters that the competition among fast fashion brands is more intense now. The leader is still Zara, while UNIQLO is close behind, but has always wanted to go beyond P. It is a way to open shop quickly, and the highlight of opening a shop is in China. 
 up to the end of this year's half year (September 2012 ~2013 February) data show that although UNIQLO's sales in Japan have increased, profits have declined. By contrast, overseas sales and operating profits have increased by 54% and 39.8% respectively, of which Asia contributed most to UNIQLO's performance. 
 the brand of the imported group shows that UNIQLO is optimistic about the Chinese market. Earlier, the market has been rumored that UNIQLO plans to buy GAP, but the two sides have not made a statement. In the view of Ding Li, in order to expand its share, in addition to opening stores, UNIQLO is also targeting acquisition opportunities. 
 in fact, the Chinese market is not a UNIQLO family. Recently, the US brand GAP also announced that its brand name OldNavy is coming to China and will open its first store in Shanghai. Another brand oysho of Zara parent company will also open a store in Shanghai. 
 the confrontation between domestic and foreign brands 
"P", because of its confidence in the Chinese market, UNIQLO said it plans to open 1000 stores in China and extend its stores to two or three tier cities. 
 with the sinking of the channel, consumers will be more sensitive to price. In the view of the industry, the development of fast fashion brands in the two or three tier cities will be hindered. On the one hand, the price of clothing in the two or three tier cities is generally low, and the price advantage of fast fashion will no longer be obvious. On the other hand, the market competition pattern of the two or three line cities is different from that of the first tier cities. < a href= "http://www.91se91.com/news/index_c.asp" > fast fashion > /a "brand needs to readjust and grasp the rhythm. 
 Ding Liguo said that sinking the channel to extend the supply chain is also a challenge to management, and the gathering place of Chinese brands is in these cities. 
 with the continuous development of urbanization in China and the gradual saturation of the clothing market in the first tier cities, the fast fashion brand's sinking to the two or three tier cities is a foregone conclusion. This means that the competition in the two or three tier cities will become increasingly fierce, and the local brands will face severe pressure to survive. "If China's low-end brands fail to innovate, there will be risks of being eliminated." Xiong Xiaokun, a light industry researcher at CIC, said. 
 analysts say that many domestic brands have not invested enough in the early stage of innovation, and have not established a complete industrial chain, often using a small amount of capital to pry up large ones. In addition to the above reasons, the mode is also the key. In order to seek expansion, China's clothing brands go to the franchisee mode and tend to extensive growth, while fast fashion brands are direct battalions and have strong control over the whole channel. 
 however, even after being constantly eroded by foreign brands, Ding Liguo told the daily economic news reporter that the local brand is not going to collapse. Because in the process of competition, they will learn and grow. 
 Ding Liguo said that, like the format of big stores, domestic clothing brands continue to learn advanced foreign capital and grow slowly. In the future, there will be several leading brands that can match international brands, but it will take time.