China'S Home Textile Brand Channel Construction Forum Staged

< p > August 27th, 2012~2013 annual forum of China's home textile brand channel construction and the award ceremony of the Chinese textile brand influence media awards were held in Shanghai.

This event was sponsored by China's < a target= "_blank" href= "http://www.91se91.com/" > textile > /a > newspaper, a target= "_blank" href= "http://www.91se91.com/" > clothing "Hou" times news agency. It was supported by economic daily (Group), China Household Textile Industry Association and China general merchandise business association.

Lin Yueran, deputy editor in chief of economic daily (Group), came to the floor to open the forum.

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< p > forum, Pan Jiancheng, deputy director of the China economic monitoring center of the National Bureau of statistics, made a report entitled "analysis of current China's economic growth and pformation"; China's "a href=" http://www.91se91.com/news/index_c.asp "> textile industry < /a > Federation, and Yang Donghui, honorary president of the China Textile Association, made a speech entitled" realizing the brand dream's thinking and path "; Chu Xiuqi, President of the Chinese Department Store Association, made a speech entitled" changes in department stores and home textile business opportunities "; and Xu Ting, director of Shanghai's marketing consultant Co., Ltd., made a report entitled" analysis of the development of the electricity supplier in the home textile industry ".

The guests and representatives of the company said that the content of the report and speech was "quench thirst".

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< p > at present, the operation of < a href= "http://www.91se91.com/news/" > Home Textile Industry < /a > has three characteristics: first, the trend of international market diversification is accelerating.

Two, domestic sales remain good growth and become pillar industries, but the development of sub sectors is uneven.

Three, the growth rate is slowing down. The two level differentiation of enterprises is obvious, and the industry profits are gathering to a few enterprises.

Therefore, for the home textile industry dominated by small and medium-sized enterprises, the current situation is both an opportunity and a challenge. Expanding channels and seeking business opportunities has become an urgent demand for many home textile enterprises.

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< p > in view of the profound understanding of the background of the home textile industry, this forum defines the theme as "digging up the wealth of the channel and exploring the brand business opportunities", which is closely related to the topic of the most concern of the domestic enterprises at present, standing at the height of the industry to dispel doubts for the enterprises, and help the enterprises to clarify their management ideas.

Industry leaders, entrepreneurs, shopping malls sales representatives, franchisees, < a target= "_blank" href= "http://www.91se91.com/" > designer /a, marketing experts and hundreds of well-known media participating in the forum.

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This year is the year when the "12th Five-Year" development plan is advancing in depth. With the introduction of the government's series of measures to improve people's livelihood and the comprehensive promotion of urbanization, China's economy is changing from an external demand to an internal demand type.

Quite a number of home textile brands will become a commercial aircraft carrier through brand building and scale expansion, or the successful pformation will be achieved through operational adjustment and management refinement.

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For this reason, another major highlight of this forum, "the 2012~2013 Media Awards for Chinese textile brand influence" awards in P, is aimed at commending the outstanding brands that have been outstanding in brand building and channel development over the past year, with their example power to drive the whole home textile industry forward healthfully.

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< p > China's home textile brand influence media award is the only Media Award in a href= "http://www.91se91.com" > China home textiles < /a >. It has irreplaceable social influence, and the result of its selection is a powerful reference index for the whole industry.

Participants believe that after the last two media awards and exploration, this year's selection activities are more planned, more targeted and influential.

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< p > since September 2012, news survey has been carried out since July 2013. After the comprehensive evaluation in July 2013, through the fair media evaluation, authoritative expert comment and relevant leaders' discussion, China's < a href= "http://www.91se91.com" > home textile brand < /a > powerful media award has produced 10 Top Brand Awards.

Award-winning companies include dream home textile, Fu day home textile, Taifeng home textile, Casa Tianjiao, South bedding, BABEI textile, cotton field home textile, Shakespeare home textile, Elegy cottage, unadora jaban.

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