Fang Zhong: Various Strategies For The Rise Of Service Enterprises

"P" is a blockbuster, the defeat is endless. Who will win the final market? Who can laugh last? "/p >

< p > cold winter break through, bend overtake, seek first and then move, who is the true master of precision operation business mode? < /p >

< p > sword moves forward, step by step, creative times, the king of victory always takes the lead.

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P, when he spoke to Fang Zhong again, his identity was already CEO of Shanghai win win marketing planning agency.

Ying Hong, the marketing planning agency already well-known in the industry, is holding high the banner of "real combat faction". It should make contributions to the industry in China's < a target= "_blank" href= "http://www.91se91.com/" > dress less than /a.

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< p > < strong > beyond the actual combat strategy, "/strong > < /p >

< p > heroes in troubled times.

With the acceleration of industry upgrading and pformation and the aggravation of the domestic and foreign economic situation, China's a href= "http://www.91se91.com/news/index_c.asp" > dress industry < /a > will inevitably experience a new dispute between rivers and lakes.

The era of truly testing the wisdom of the head of the enterprise and the strategist is coming.

After thirty years of reform and opening up, China's apparel industry can no longer stay in the first opportunity of the macro strategy. The strategic objectives of the major enterprises have become increasingly clear and the division of the market is becoming increasingly meticulous. It should be said that this is a knockout under the existing pattern.

Win win is going to the front desk at this time.

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< p > "win win" is the only marketing planning organization composed of many a href= "http://www.91se91.com/news/" > dress brand /a > marketing executives.

Fang Zhong described his own superiority in this way.

In his view, the clothing industry is returning to the actual combat stage of cars, horses, elephants and pawns: "the early expansion of brands can be achieved through advertising, agents, etc., but now we must consolidate the foundation from the terminal image to the details of internal management."

As a result, the red men who had fought for many years in the industry put forward a complete set of practical military tactics.

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< p > "if the enterprise wants to succeed, it must let the brand, marketing, product three cart go hand in hand."

Fang Zhong has shown the core of winning the Red Army's practical tactics -- the "three carriages" of winning the red business model.

In fact, it reflects the twenty year development path and problems of China's clothing brand. "Guangdong mode is the representative of the product's first development, but the relative lack of brand and marketing makes it difficult for Guangdong's high-quality products to play the champion brand effect in the national market. The Fujian mode is the forerunner of the brand construction, and the seven wolves and nine herdmen (601566) are already famous brands. But in general, Fujian brands are often hard to avoid the" corner "experience due to the relative lag of products and terminal marketing, and the lack of brand building system. Zhejiang mode is a model of marketing, and terminals and channel construction are effective, but most brands have suffered from brand and product bottlenecks. This seemingly uncomplicated sketch map

In the few words of Fang Zhong, it tells the reality of a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industry.

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< p > < strong > pointing at the turning point of the mountain. < /strong > > /p >

< p > "the financial turmoil is the chance to win the red."

Fang Zhong said that foreign trade is stagnant and the establishment of independent brands can make enterprises invincible, and this is the best turning point.

"Foreign trade processing is at the lowest end of the global industrial value chain, with relatively low profit margins, large reliance on brand orders, and poor ability to resist risks, so these enterprises have become the first batch of coastal areas that the financial tsunami has swallowed up."

Fang Zhong disclosed that there were many a href= "http://www.91se91.com" > foreign trade enterprises < /a > hoping to use their wisdom to fight in the domestic market.

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In the era of "P and", enterprises need to work in the enterprise, understand the market and be familiar with the management of enterprises.

Fang Zhong believes that the reason why Ying Hong can be seen in a depressed economic environment is that they have actual combat experience, and they can provide enterprises with all-round value output from business mode to product design, from brand building to champion brand.

The deployment of troops on the battlefield is less than /p.

< p > > d'dice, a women's clothing brand from scratch, 13 months after winning the red pilot layout, the brand's breakthrough in the national market has been achieved, attracting 17 generations to join the franchise, creating 169 high-quality shops, creating the myth of wealth. With the efficient command of the "international fashion ladies", under the highly effective command of winning the red, it has attracted 15 people to join 16 generations in the 15 months to create 327 high-quality shops.

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The achievement of < p > is no accident. Win win is highly responsible for every step of the development of the partners.

First of all, we must have a consensus on the way of thinking with enterprises. Secondly, enterprises must have certain strength and brand operation basis.

Finally, business owners must have firm determination for future development.

The strategy of winning the game is to either play or play.

From the early diagnosis of all aspects, to the reform of various links in enterprises, and to the cultivation of hematopoietic function, including talent development, we hope that every partner will grow rapidly. "We will help enterprises build their own brand operation and enterprise management system to prevent them from repeating the same mistakes after our withdrawal."

Fang Zhong said.

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"P" is different from other consultants' a "Gu" and "ask" guidance. Win win adopts the imported intelligence support, that is, the professional team who wins the red training directly works in the enterprise, takes on the post responsibility, and accepts the target examination.

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< p > Fang Zhong disclosed that there are already more than 10 enterprises that extend olive branches like Siya and duo, but win Hong insists only on potential enterprises. "Our import service needs to be devoted to the operation of enterprises wholeheartedly. If there are too many enterprises in service, the results will be greatly reduced."

The import consultant is not a consulting company that can do it. It is very demanding for the consultant's actual combat capability. Therefore, winning the red option is also a proof of strength.

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< p > practice sharing: < /p >

< p > (1) 10 billion profit model < /p >

< p > (two) fashion product mode < /p >

< p > trend synchronization strategy: < /p >

< p > locking down the trend of category is the first step to boost the brand's position in winning the championship brand, and to break the market's winning way. < /p >

< p > promote product positioning: < /p >

< p > quickly seize the front-line position of the first tier business district, the brand image and positioning system of the liquor brand < /p >

< p > Import Star > a target= "_blank" href= "http://www.91se91.com/" > designer /a > Occupation: < /p >

< p > to seize the scarce star and star designer resources with the high standing and foresight of the product, and lay a solid foundation for the rapid rise of the brand. < /p >

< p > insert the color password and the design password: < /p >

< p > the color password and pattern password are highly refined with brand character, so that they become brand specific genes < /p >.

< p > shaping brand personality and consumption proposition: < /p >

< p > clear brand personality and consumption proposition is a sharp weapon for brand cutting market and separating competitors. < /p >

< p > high-end cross-border cooperation: < /p >

< p > achieve win-win through cross-border cooperation, achieve the synergy effect of brand cooperation (three) champion brand competitiveness mode < /p >

< p > access: occupy the highest point of the shopping mall and realize < /p >.

< p > channel scale < /p >

< p > Pricing: import dual core pricing mode < /p >

< p > Product: excavate product added value < /p >

< p > marketing: marketing into "seed channel" < /p >

< p > team: start the brand efficient gold team < /p >

< p > culture: advocating the rise of brand culture strategy < /p >

< p > Image: create marketing password and color code < /p >

< p > (four) three carriage mode < /p >.

< p > Product Mode: < /p >

< p > create the product style, import the big brand gene, integrate the fashion and fashion elements, highlight the bright spot of the product.

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< p > marketing mode: < /p >

< p > implementing the dual marketing strategy of "brand power + product strength", using new media to realize diversified marketing channels, innovative marketing methods, and marketing coverage.

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< p > brand mode: < /p >

< p > establish enterprise culture, put in a unique brand DNA, build an unsimulated brand competition barrier, and drive the brand to rise.

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