Meteorology And Textile Economy Are Becoming More And More Closely Linked.

"My voice is hoarse." The founder of the AI women's dress speaks fast and well. clothing Brand positioning - concise and generous. Zhou Jie said that under the current high temperature weather, Clothing enterprise Production rhythm is disrupted. "According to convention, it will be autumn in July, but now the weather is hot and there are not many customers to buy autumn clothes, so the manufacturers will delay the massive listing of autumn clothes and perhaps directly transition to winter clothes." However, for the clothing manufacturers of "relying on heaven", such abnormal weather is not uncommon. "The East is not bright, the west is bright. Hot weather in the south does not sell in autumn, and does not represent sales in the north. The shopkeeper, Mr. Ye said.

High temperature leads to information asymmetry. "What kind of compensation should be made?"

Yesterday, the weather in Hangzhou was still "barbecue mode". The AI workshop was very cool, without feeling the heat waves outside. In the back road workshop, a lot of neatly packed clothes were put together, and more than 10 workers were working on the tail. "These are sweaters, coats and so on." The company is responsible for the sales staff, is now in the autumn clothing, but because the weather is extremely hot. Autumn dress Sales volume is affected, and customers' feedback can not be immediately revealed, so they do not know "which autumn payment should be filled up and how much?"

Hu Liping, who is doing the scarf wholesale business in Yiwu, has the same confusion. Hu Liping said that the first half of the year was the off-season of scarf industry. Therefore, in the second half of the year, we all had enough strength to prepare for the arrival of the traditional peak season. The weather that can not be delayed by high fever will affect the dealer's confidence. "Scarves are different from garments. Even if the clothes are postponed now, there will still be a market to do in the second half of the year, and scarves will be a necessity. Dealers may be more cautious and dare not rush in." Hu Liping said, at present, the quantity she purchases is not large, and it is rather scattered. "It's the first thing to do with a little shop and look at the sales situation before making a decision."

Foreign trade exports were basically unaffected. Down products "More fire"

Compared with domestic enterprises, the impact of hot weather on garment export enterprises is smaller. Ding Diaofei, director of the Marriott Garment Manufactory Co., Ltd., said that many of the company's orders were taken before or at the beginning of the year. For most of the workers in feather and down products business, now is one of the most busy time of the year. The impact of "high temperature" on the production of Hangzhou down garments is not large at present. The order volume this year is unchanged from last year. Hangzhou Hong Yu Clothes & Accessories The person in charge of the company said.

In fact, the "calm" of Hong Yu clothing has spread to many down garment production enterprises. "A lot of down garment brands have already started to be customized, and there has been no significant change in the quantity," said Zhen manager, who is responsible for the website of a custom down garment. "We need to say that the change in down garment industry is the cost of raw materials this year has doubled," he added. According to the manager, "the sales price of the down garment this year is certainly not lower than that of previous years, or 40%-50%."

God has the final say. Weather is not the decisive factor of the enterprise's efficiency.

There is a "one effect" theory in economics, that is, when the temperature changes at 1 degrees, the sales volume of commodities will change greatly. Brand clothing Yang Tao, the head of "all in all", said in an interview yesterday that the current high temperature weather did make consumption decline. "Especially the impact on brand agents will be greater." Because sales of clothing are not good, it will directly affect the flow of funds. But in Yang Tao's view, weather should not be the key factor determining the effectiveness of a garment enterprise. Yang Tao said that the former clothing enterprises were more emphasis on expansion and quantity, while ignoring the importance of enterprise profitability and market acceptance. In this way, when a sudden abnormal situation happens, it will produce greater consequences. "Now more and more garment enterprises are rethinking and identifying their core competitive advantages and corresponding consumer groups." Yang Tao said that with the obvious consumption segmentation, personalized demand is becoming more and more prominent. Enterprises must understand the market and recognize themselves, and "constantly adjust the production structure". Zhou Jie also believes that the more difficult in front of the test of an enterprise's ability to respond. "God's business, God has the final say, we can only do some hard work and make some changes in our product design." Zhou Jie said, such as splicing Chiffon on the sleeves of autumn clothes. Fabric In this way, consumers will wear longer.