Qinghe Vs Cixi Cashmere And Artificial Plush Are The Main Ups And Downs.

< p > the exclusive survey of this period selected two distinctive wool textile industrial clusters to analyze the reasons for their success, the existing problems and solutions, and to discuss the future development of the wool textile industry cluster on the basis of perfecting the industrial chain. Who will be the "fish" in the future and who will be a "bear paw"? Who will be a more advanced development direction? < /p >

< p > < strong > advantage > /strong > /p >

< p > < strong > industrial scale is developing rapidly, brand building is realized, environmental protection and energy saving are effective, < /strong > /p >

< p > with the deepening of the division of labor and the intensification of competition, the wool textile industrial clusters gradually refined and perfected the industrial chain system according to their own characteristics.

In Guangdong Dalang, Zhejiang Pu Yuan, Zhili and other woolen knitted "a target=" _blank "href=" http://www.91se91.com/ "> clothing" /a "cluster, a complete industrial chain system, which mainly produces knitted garments, including spinning, weaving, finishing and accessories production, has been formed and radiated to printing and dyeing, knitting machinery manufacturing and other related industries.

Zhejiang Cixi has developed into China's largest base for the production and export of plush products.

In Ningxia Lingwu and Hebei Qinghe, the industrial clusters dominated by fluffy processing have extended from the initial processing of the chap to the end products.

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< p > brand building. At present, Dalang, Pu Yuan, Haiyang and other 6 clusters strive to build regional brands.

The establishment of regional brand promotes the establishment of enterprise's own brand in the cluster. The development of branding promotes the pformation from quantity competition to value competition, and promotes the development of products to individuation, differentiation and high quality. It provides support for enterprises to expand the market and expand the operation channel.

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In terms of environmental protection, various industrial clusters of wool textile industry have been promoting the comprehensive development and recycling of energy resources in recent years by adopting modern information management methods, improving quality and environmental management system, equipment pformation, popularizing new technologies, implementing centralized heating and centralized treatment of pollutants, so as to achieve the coordinated development of economic growth and ecological protection.

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< p > < strong > < a > href= > http://sjfzxm.com/news/index_p.asp > > Qinghe > /a > Perfect cashmere industrial system < /strong > /p >

Less than P > cashmere industry in Qinghe County, Hebei province is a more complete and rich production and marketing chain, more advanced processing technology and production lines, and more high-end products.

In addition, Qinghe County has gone through a bold exploration of entrepreneurs and government officials with entrepreneurial spirit, and has stepped out of the road of relying on the market to allocate resources and industrial development.

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The development of Qinghe cashmere industrial cluster is not based on the local natural resources. Instead, the development of Qinghe cashmere industrial cluster is based on the agglomeration and distribution function of the market mechanism, so as to develop the distinctive regional economy characterized by the production of raw materials and the sales market at the ends.

The raw materials of wool are mostly from Inner Mongolia, Xinjiang, Ningxia, Qinghai and so on. Products are exported generally, and are typical "zero resources" industrial clusters.

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< p > Qinghe County's technological innovation in cashmere products has penetrated into all aspects of the industrial chain.

All the technical information in Qinghe cashmere production is almost entirely open or semi open in the local area, and the information of technology and trade is fully flowing.

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< p > after nearly 30 years of development, Qinghe County has not only extended and expanded cashmere industry, but also its related industries and markets have gradually developed.

At present, an industrial system has been formed, including raw material procurement, primary processing, deep processing, mechanical equipment and product sales, information collection, purchase and sale of gross slag, labor market and training.

Among them, raw materials purchase and finished product sales are outside, in Qinghe County, raw materials are processed primarily and deep processed, and mechanical equipment is supplemented with them.

The agglomeration of related industries has improved the production efficiency of Qinghe cashmere processing, and is the key for Qinghe County to maintain its monopoly competitive position in the cashmere industry.

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< p > < strong > Cixi man-made plush output accounts for 80% of the world's < /strong > /p >

< p > in recent years, the artificial plush industry in Cixi, Zhejiang province has been developing at a high speed, especially in 2012, the whole industry production and marketing rate has reached a record high.

The artificial plush industry in Cixi started in the late 80s of last century. At that time, Cixi seized the opportunity to turn the world's man-made plush from South Korea and Taiwan to mainland China. From the mid and late 90s of last century, it began to provide artificial Plush for clothing, < a target= "_blank" href= "http://www.91se91.com/", shoes, /a, hat, bedding and other manufacturers all over the country.

Since 2003, the output and export volume of Cixi plush products has been ranked the first in the country. Nowadays, the share of Cixi Plush in the whole country and the global market is 80% and 70% respectively.

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< p > scale advantages bring the advantages of supporting the industrial chain.

At present, Cixi has formed an industrial chain from chemical fiber < a target= "_blank" href= "http://www.91se91.com/" > textile > /a >, plush weaving, dyeing and finishing to clothing garments and a target= "_blank" href= "http://www.91se91.com/" > shoes and hats "toys" and so on. Its innovation rhythm and information pmission speed, high efficiency, raw materials procurement and low cost are unique throughout the country.

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< p > Cixi Ningbo North Wei Textile Co., Ltd. is based on high-grade raw materials and high-end equipment. Its product "northern latitude" simulation wool is of excellent quality, looks like real wool, and contains no heavy metals, and is more environmentally friendly. It is highly recommended by animal protection organizations and environmentalists in various countries. It also provides Plush collar for Nair, LV, GUCCI and other international first-line brands.

Ningbo trustworthiness Plush Co., Ltd. has been looking for the gap in the past two years, and has developed various kinds of simulation wool to achieve a prosperous production and marketing.

The backbone enterprises such as "Tenglong fur" have also developed high-end simulation wool products to speed up pformation and upgrading.

It is understood that at present, Cixi is taking the high-end route.

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< p > strong > scale, industry chain, technological innovation and other advantages make Cixi artificial plush industry develop rapidly.

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< p > < strong > problem < /strong > < /p >.

< p > < strong > less specialized level, lack of skilled workers, low level of technological innovation, less than /strong < /p >

< p > because most of the wool textile industry clusters are mainly small and medium enterprises, and individual and family enterprises are more important than others. Therefore, there are some common problems, such as low level of specialization, lack of skilled workers, low level of technology, lack of product innovation capability, and so on.

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< p > the problem of rising cost and difficulty in financing is still outstanding.

In recent years, labor costs, raw material excipients costs, energy consumption and sewage costs continue to rise, coupled with many unpredictable factors, further diluted the profits of enterprises within the cluster, and many enterprises' profits decline, especially in the medium scale enterprises.

On the other hand, there are objections, financing channels, and imperfect credit guarantee, which lead to financing difficulties and contradictions among SMEs.

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< p > the continuity of talent cultivation and brand cultivation is difficult to maintain.

The labor shortage after the Spring Festival reflects the current situation of the loss of labor force in small and medium-sized enterprises. It also reflects the dilemma faced by industrial clusters in maintaining the strength of technicians and enterprises in the continuation of brand vitality.

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< p > < strong > Qinghe lacks famous brand < /strong > < /p >.

< p > villi combing is the advantage of Qinghe cashmere industrial cluster. On the basis of consolidating and optimizing the initial processing of cashmere, Qinghe vigorously develops cashmere deep processing, extends the industrial chain, and develops more than 60 trademarks, such as the "elegant" Po Si Ti.

But on the whole, the overall deviation of business consciousness and deep processing ability of enterprises in the cluster has not completely changed the situation that cashmere has large amount of capital occupied and low profit margins. It is still in a weak, small and scattered situation.

Therefore, the lack of famous brands is a weakness of Qinghe cashmere industry cluster.

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At present, the role of division and cooperation in cashmere industry has not been fully reflected. Although there is a certain degree of specialization in the field of primary processing and deep processing, P is still mainly produced or operated in the same class and the same grade, remaining at the stage of low level expansion and low-level duplication construction of production scale.

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< p > the development of specialized market is incompatible with the development of industrial clusters.

First, there is a lack of large-scale specialized market for cashmere products.

In the Qinghe cashmere industry cluster, there is a certain degree of "less market" and "big market" problem. The visibility and radiant power of the market do not match the size of cashmere industry cluster.

Two, the competitive advantage of Qinghe cashmere industrial cluster is based on low labor costs and low production costs. With the further optimization and upgrading of cashmere industry, there is no attraction of advanced production factors such as technology and management.

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< p > < strong > is there excess capacity of Cixi Plush? < /strong > < /p >

< p > it is understood that Cixi's plush industry "ice and fire two days" phenomenon is particularly obvious.

High end products are breaking through, making endless production, selling at a price of 150 yuan per meter, low quality products, and less than 10 yuan per meter.

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< p > the Secretary General of Cixi plush industry association and general manager of Ningbo honest Plush Co., Ltd., cen Li Zhang, thinks that plush production is very seasonal and popular, and enterprises are selling products. In the first half of the year, the export products are the main products. Because of the sluggish international market, the start-up rate is very low.

The annual 8~12 month is the peak season, but the demand for many high-end products is in short supply.

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< p > by the impact of the domestic and international market environment, the polarization of industries has intensified. Many enterprises have started the pition from low level quantity expansion to innovative quality.

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< p > it is reported that the artificial Plush Enterprises above the scale of Cixi seem to be carrying out capacity expansion in large or small scale, and at the same time are introducing high-end talents and higher level equipment.

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< p > no matter what the potential of the market is, artificial Plush enterprises should still treat the expansion rationally.

Because some responsible artificial Plush enterprises have begun to worry about it. Artificial plush is often sold on a fixed basis, but if there is little market demand and high output, it will easily lead to low price competition.

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< p > < strong > measures < /strong > < /p >.

< p > < strong > create a good environment for the cluster, encourage the implementation of brand strategy, and increase the support of electronic commerce < /strong > /p >

< p > wool textile industrial clusters should continue to strive to create a good overall policy environment, including the abolition of all unreasonable charges, simplification of procedures, reform of management systems, and provision of excellent public services.

We should improve financial guarantee, venture capital and venture capital fund to provide necessary financial and supporting services for SMEs, and alleviate the capital bottleneck contradictions faced by SMEs in their independent innovation.

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< p > wool textile industry cluster must take the road of brand development if it wants to maintain its competitive edge.

We should continue to promote the pformation of enterprises from OEM to ODM mode; support the leading enterprises in the cluster to speed up the construction of brand comprehensive articles, pform products into differentiated and high added value directions, guide enterprises to participate in national and international high-level forums and technical exchanges, broaden their horizons, encourage qualified enterprises to accumulate core values of brands, and strive to continue their brand style.

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< p > with the rapid development of Internet technology, the standardized service of the third party payment system and logistics system is becoming more and more perfect. The e-commerce platform of textile and clothing has substantially impacted the traditional business mode, forming a convenient and safe emerging market.

The knitted garment industrial cluster should take full advantage of this opportunity and jointly build a large-scale and influential network sales platform to provide low-cost and efficient sales channels for enterprises to promote new products, grasp the market and digest inventory.

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< p > < strong > Qinghe strengthens market management and builds famous brand < /strong > < /p >

< p > Qinghe international cashmere trading center, the former cashmere trading center and cashmere products sales center are the gathering place of Qinghe cashmere products.

In order to strengthen market management, local authorities are further improving their functions, promoting the integration with the international market, and strengthening the competitive advantage of Qinghe cashmere industrial clusters.

At the same time, efforts should be made to make the specialized market play the role of specialized information collection and processing center, not only to provide customers with information about commodity prices, supply and demand, but also to provide information on the development trend and technological renewal of cashmere industry, and to cultivate smooth logistics channels, perfect pport market, technology market and information market.

We should make good use of scientific and technological means to do well in the information service support platform and website construction of specialized market, expand the visible market, and strengthen the invisible market.

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< p > Qinghe encourages enterprises to establish strong brand awareness and strive to create brands and create famous brands.

Qinghe cashmere industry uses specialized markets and industrial clusters to build regional brands, enhance the comprehensive value of cashmere industry and regional brands, give full play to the advantages of Qinghe cashmere industrial clusters and the leading enterprises, combine the development of brand and cashmere industry's regional brand, speed up the pace of brand building, and create and enhance the image of Qinghe cashmere processing base.

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Qinghe also uses the function of specialized market to actively track the leading industry chain of cashmere industry cluster, and relies on the service function and element aggregation function of the specialized market to promote the fine division of industrial division within the industrial cluster, so that many small and medium-sized enterprises can concentrate on the production of a certain process or an intermediate product, forming a complete industrial chain that many enterprises participate in, and elongate and extend the existing industrial chain and value chain, so as to promote the production and operation to expand to the two ends, and realize the vertical integration development of the supply chain of product factors, product design, product development, marketing, marketing, brand creation, and logistics service, and the industrial chain of P.

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< p > < strong > Cixi's pformation towards high-end must be progressively developed < /strong > /p >

< p > 2012, the demand for artificial Plush market was strong, and the artificial Plush enterprises in Cixi had a bumper harvest.

With the help of last year's "strong fire" and the stronger market phenomenon, Cixi's artificial Plush enterprises launched an expansion and technological pformation at the beginning of this year.

In June, it was originally a low season for artificial plush, but unlike previous years, the artificial Plush enterprises in Cixi instead stepped up the pace of factory renovation, expansion of production capacity and maintenance of channels.

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< p > < strong > industry analysts believe that the technological pformation of Cixi plush industry will vigorously promote industrial pformation and upgrading.

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< p > this view has also been recognized by some economic circles and business owners.

A senior personage in China's wool textile industry believes that the demand for high-end plush products represented by "northern latitude" simulation wool is in short supply. The deep-seated reason is that the enterprises occupy the high-end market share which was originally occupied by some joint ventures in Guangdong, Jiangsu and other places with the products of "quality first" and "cost-effective".

Yu Wanjun, chairman of "latitude", thinks that artificial fur is a fake and substitute for genuine wool. There is no upper limit for high-grade products. Today's high grade may be tomorrow's low grade, others are high-end, and only by doing more high-grade and high-quality products can they continuously enhance their core competitiveness and ensure the leading edge.

At present, the so-called high-grade fur price is more than 100 meters, compared with the price of several thousand yuan, tens of thousands of yuan, even hundreds of thousands of yuan per meter, or the tip of the iceberg.

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< p > thus, marketable and staircase development, and the flexibility of dealing with the market demand is the best way for the development of many Plush enterprises in Cixi. After all, the high-end market space is still very large, and the middle and low grade clothing, shoes and hats, toys and bed products also need the corresponding plush to reduce the cost.

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