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The Apparel Industry Has Already Built Up Its Bottom Stage. It Is Expected To Usher In A Turning Point At The End Of 2013.

2013/8/13 9:56:00 41

Clothing Industry Clothing Brand Clothing Company

has gone through a downturn for more than a year. With the smooth progress of stock going and the pformation of the major brands, people in the industry generally believe that the industry of "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "has been built up for a period of time, or it will usher in an upward turning point at the end of 2013.

Hong Kong listed companies 2013 Anta sports semi annual report released in August 7th showed that the company is still in the predicament of "de Stocking", and realized operating income of 3 billion 367 million yuan during the reporting period, down 14.4% compared to the same period last year, and realized net profit of 626 million yuan, down 18.7% compared to the same period last year.

although the operating income and net profit of the first half were negative year-on-year growth, Anta sports's performance was better than the market expectation. It was called the first company to show the upward turning point of the garment industry.

the semi annual performance of the listed companies in the clothing industry should not be very good, but the situation will be better after the three quarter of 2013, and the turning point of the industry is likely to happen.

The news bird shows Dong Fang Fang.

under the influence of macroeconomic situation, clothing consumption continues to be weak, and the competition environment in the industry is becoming increasingly fierce. Garment enterprises have been greatly impacted since the second half of 2011.

business environment is facing double pressures of rising costs and backlog of stocks. The competition environment is facing both sides of international brands and e-commerce. The superposition of various unfavorable factors further prolongs the recovery time of the garment industry.

the second half of 2012 is particularly evident. The annual performance of the clothing listed companies in 2012 is generally lower than the market expectations. The growth rate of listed companies such as the wedding birds, the seven wolves, and the Langer are all down or lower than the market expectations. The net profit of the companies such as "a" target= "_blank" href= "http://www.91se91.com/", "dress less than /a", Hinur, Meng Jie home textiles, Jia Linjie and so on has even dropped by more than 20%.

in the first half of 2013, the market downturn did not improve. The sales figures of some companies were even lower than that of the same period last year. However, with the advance of "de Stocking" in the industry, the inventory pressure in terminals and channels has been alleviated. At the same time, the profit model of the industry is gradually changing, which is conducive to solving the common problems in the industry of declining profitability.

as of March 31, 2013, except for the inventory of companies such as news bird, search special, red bean and card Nu Di Road, the number of other major clothing enterprises has declined, compared with the three quarterly report period in 2012. Among them, the other major clothing enterprises have declined, including the US stock balance in the current period from 2 billion 199 million yuan to 1 billion 865 million yuan, while nine Mu Wang dropped from 779 million yuan to 584 million yuan, the wolf wolf dropped from 736 million yuan to 465 million yuan, Hinur also dropped from 388 million yuan to 371 million yuan, and the stock of lentide dropped from 548 million yuan to 498 million yuan.

A quarterly report of 2013 shows that the final inventory of the reporting birds reached 815 million yuan, an increase of 3.95% from the beginning of the year, representing an increase of 9.40% over the three quarter of 2012.

Dong Fang Fang Fang revealed that although the inventory of some companies has not declined from the financial statements, the progress of the enterprises in the industry is still good.

"in fact, the inventory of an enterprise consists of two parts, one is the inventory in the company, that is, the data that investors can see in the financial statements, and the other part is the inventory of the channels.

Although the data from a quarterly report show that the inventory of the birds has not decreased significantly, but in fact, the amount of goods stored in the company is decreasing, and the effect of the inventory is still very good. The overall inventory pressure of the birds has been relieved.

Fang Xiaobo said.

in the case of continuous downturn and unprecedented pressure on inventory, most companies choose to slow down channel expansion and concentrate on increasing inventory.

As of April 2013, the number of stores closed more than the number of new stores, the company has reduced more than 40 stores, the net opening of seven wolves in the first half of 2013 is negative, and the number of new stores in the first half of 2013 has also been canceled. The number of newly opened stores has been cancelled. More than 30 new stores have been added in half a year. The company closed more than ten more than a decade.

at present, all major a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > enterprise direct sales growth rate is higher than the order meeting, which to a certain extent reflects the effect of the major brand clothing to inventory effect.

a well-known brokerage analyst said: "since the beginning of the year, the sales discount of the main clothing brand enterprises has increased generally, and in addition, the traditional way has increased the electricity supplier as an important channel to inventory. Most brand new products discount is also lower than the previous year, such as the 2012 new discount of card Nu Di road is 20 percent off, 2013 is 30 percent off.

The company slowed down the channel development efforts, increased the intensity of the inventory, these measures reduced the profitability of enterprises in the short term, but at present, the industry bottom is in the pition period. At this time, the pressure of inventory is dropped and the light load is more conducive to long-term development.

From the current situation, the major enterprises in the industry with relatively high inventory pressure should be able to achieve an ideal inventory effect by the end of 2013.

, however, Li Jiajia, an analyst of Guotai Junan, released in August 2nd that the terminal demand of the garment industry has not been reversed, and the high growth rate and profitability of the apparel industry have been weakened. The high growth mode of "price + shop + extrusion dealer" is unsustainable. The demand is sluggish, the rent and labor cost reduction is hopeless, the electricity supplier and the international giants are irresistible. The high inventory has ended the golden age of the clothing industry volume and price rise.

All this shows that the market has been extremely pessimistic about the clothing sector.

The brand clothing company will keep inventory until the end of 2013. Now it is in the painful process of channel reconstruction and improving terminal management ability. Some excellent domestic garment enterprises are actively exploring the revolution of growth mode. From the big data, the whole channel, the buyer mode, the supply chain integration and so on, we will become stronger and stronger.

The pformation of the garment industry will be a U bottom.