Young People Become Main Consumer Brands, And Male Brand Sales Are Growing Rapidly.

< p > luxury consumption is no longer a new topic. However, from July 26th to August 4th, the international luxury exhibition held jointly by Qianshan evening news and Anshan New Mart store, the 70 generous and Post-80 generations are still impressive.

In the sales statistics of the exhibition site, the thirty or forty year old middle-aged and young consumers account for more than 70% of the exhibition consumption in this luxury exhibition.

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< p > young people become consumption main force < /p >.

Last Sunday, with the end of the Anshan red wine tasting conference, the 2013 China International Luxury Exhibition in P also ended perfectly.

In order to satisfy the strong demand of luxury goods, Anshan New Mart store has convened fashionable luxury brands from all over the world.

Not only MontBlanc, Coach, SWAROVSKI, Kaiser Milan, GUCCI, PANDORA, Alexander and other New Mart own brand, but also the brand sponsorship of Jaguar, Halley, BMW, Vitoria and other secrets.

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< p > at the luxury exhibition site, the 70 and Post-80 generations' spending power is an eye opener for businessmen.

According to salesmen from the New Mart store in Anshan, many young consumers who look only about thirty years old are more daring to consume than people over fifty years old.

Thousands of dollars in fashion, tens of thousands of accessories, were returned to the public.

Young people account for more than 70% of total consumption.

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< p > "the popularity of luxury exhibition is just a microcosm of the daily consumption of the citizens."

The relevant person in charge of the Anshan service industry committee said that most of the 60 generation's consumption concept was relatively conservative. Even if the income increased, the consumption pattern was relatively low. The generation after 70 was gradually becoming the backbone of the enterprises, and the demand for consumption grades after the increase of income was more obvious. The generation after 80, the only child accounted for the overwhelming majority, the consumption concept changed significantly, and the desire for luxury goods was stronger.

After 70 and after 80 are gradually replacing 60, they become the most consumptive customers of medium and high grade department stores.

"This is also an important reason why we actively support and pay attention to the exhibition of luxury goods."

Anshan service industry commission official said frankly.

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< p > from the perspective of relatively concentrated occupation, private entrepreneurs, bank white-collar workers, middle enterprises and other industries account for a relatively high proportion.

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< p > live activities exhibition unlimited passion < /p >

< p > "earn six thousand or seven thousand yuan a month, dare to spend more than ten thousand yuan to buy bags, which is the way to live!" the public, Ms Xu told reporters that young people's consumption concept made her a little difficult to accept after 50.

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< p > however, the reporters found that after 70 and 80's consumers were never bold and simple. Their demand for commodities was higher, and the brands pursued also showed more personalized characteristics.

Often the price is too high, no brand connotation of the goods nobody cares; only high-end brand and cost-effective products can attract fans.

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< p > besides, the professional service of merchants can also arouse more resonance among consumers.

At this luxury exhibition, all the brands such as a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" and jewelry, watches and so on have hired professional fashion models to show up at the scene, and the hot atmosphere of the scene has also boosted sales figures.

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< p > industry insiders say that when you buy "a target=" _blank "href=" http://www.91se91.com/ "clothes > /a", it is often a static display.

Luxury events such as luxury events, models wear, feel more direct, and choose to buy more emboldened.

Especially in the "Vitoria secret" lingerie show, the stature of foreign models shows the sexy and enthusiastic products, and there are many female customers who even directly place orders.

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< p > men's consumption is no longer embarrassed. < /p >

< p > if viewed from the traditional viewpoint, women's consumption desire is often higher than that of men, while department stores also pay more attention to the promotion of female consumer goods.

A prominent feature of this luxury exhibition is the rapid growth of male brand sales.

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"P" was dubbed "men's Day" by netizens. Anshan New Mart launched a preferential activity for men in the luxury exhibition, and achieved good results.

A saleswoman, a saleswoman, said that sales volume was 3 times higher than usual.

Some are single men to buy, and more women consume their boyfriends or husbands.

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After P and 70, the desire for self modification is stronger than that of the later generation. A top costume or accessories often means more confidence.

The charm of young women is not limited to the auditorium and kitchen, but to dress up for the other half is also an excellent ability.

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