The Twenty-Second China International Fashion And Accessories Fair Remains Unchanged.

At the beginning of P, the head of a famous "a href=" http://www.91se91.com/news/index_c.asp "dress less than /a" brand in micro-blog felt that the era of "making money with eyes closed" ended.

The macroeconomic environment changes too fast, exports fall, cost increase, inventory pressure......

The Chinese garment industry is still heading for a great change.

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< p > the new business models and technologies based on the Internet have sprung up. Cloud computing, Internet of things and e-commerce are more and more enterprises invested in brand operation and have a profound impact.

In such a big data era, traditional commerce has a huge collision with the new operation mode. It not only changes the brand growth path, but also changes people's consumption and lifestyle. The market is no longer a one-way commerce, but also presents a new demand of diversity, individuality and interaction.

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< p > at this point, the rapid market reaction has become the key to the development of the industry and the foothold of the enterprise.

It can be said that no brand of the time is so close to the market that it needs a window more than any time to absorb new information and resources.

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< p > at the moment, the more than 20 year history of the "a href=" http://www.91se91.com/news/index_c.asp "China International Apparel fair" (CHIC), how to optimize the traditional curatorial models in the changing market, continuously and extensively gather the resources needed for the development of the clothing brand, and build an international resource sharing platform for market development, innovation and exhibition, and the trend to be released.

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< p > with the gradual drop of planning, the twenty-second China International Clothing and Accessories Fair (CHIC2014), CO sponsored by the China Apparel Association, China World Trade Center Company Ltd and the China Textile Council of the International Trade Promotion Committee, opened the curtain.

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< p > facing the rapid change of market structure, the adjustment of business mode and the change of people's life style.

As the most influential and influential clothing brand exhibition in Asia, CHIC2014 will be held in Beijing from 26 to 29 March 2014.

Not only do we create sophisticated technology experience zones, such as 3D printing and other cutting-edge technologies, hold close to the market trend, release show and forum salon, but also through a series of business activities planning and brand display in the theme exhibition area, reflecting the exhibition "changing with the market", and new business opportunities are also hidden in it.

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< p > < strong > life style is changing, and "force line" concept remains unchanged < /strong > /p >

< p > < < a href= > http://www.91se91.com/news/index_c.asp > > men's wear > /a > 2013, after the men's wear advanced customization plate is launched, aiming at the dress market with more business opportunities coming out, the women's wear area of CHIC2014 will focus on making the dress plate, and push the concept of "more formal dress", which can be routinely dressed and applied to occasions.

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< p > in modern society, the change of people's lifestyle is a major factor affecting clothing culture, and it is also the driving force for market demand segmentation and brand operation mode adjustment.

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< p > with the improvement of living standards and frequent participation in social activities, people have higher pursuit of clothing consumption.

Social evening banquet should be matched with gorgeous evening dress, high and new places, and the corresponding custom clothes should be matched with the environment. Leisure and comfortable clothing should be chosen when traveling and leisure, and functional sports equipment should be favored when they are close to nature and indulge in outdoor activities.

This is an interpretation of quality life.

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The clothing market at P is changing from "consumer design" to "consumer lifestyle design".

In this regard, branding is well aware of the importance of this change, and so is CHIC2014.

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< p > face the market changes. Based on the exhibition of men's wear, women's wear, casual wear, leather / fur, feather and down, children's wear and overseas brands, the Expo will integrate the brand with different lifestyles, business models and styles, and further segment the market to create bright spots.

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< p > following the men's wear advanced customization section launched in 2013 in men's wear area, for the dress market with more business opportunities, the CHIC2014 women's wear area focuses on making the dress plate, and promotes the concept of "more formal dress" which can be routinely dressed and applied to occasions. This not only meets the needs of consumers for individuality, quality, and noble service, but also brings more high-quality dress brand, dress designer and dress culture to the stage, and also makes the dress no longer a special clothing demand of small consumers.

At the same time, internationally renowned brand design and exquisite workmanship display will also become the highlight of the exhibition area.

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