Spanish Horse Boots In Shanghai

When it comes to Spain, people first think of matadors and are often impressed by their demeanor. The handsome riding boots on the bullfighter's feet have also become a symbol of Spain. El navalon, a small shop on Yanqing road in Shanghai, has brought Spanish Riding Boots into the Shanghai market. Over the past three years, it has not only accumulated high popularity in the fashion circle, but also often sold out of stock. The Spanish guy started his own business in Shanghai. Actually, the boss of avaran is a real Spaniard. His Chinese name is nahualun. Originally, he was a designer. He saw that authentic pointed boots are very popular in Europe and America. They are the favorite of young motorcycle people. So he came up with the idea of bringing them to China. Three years ago, Warren had his own shoe store. It is said that the shoes designed by Warren have special counters in department stores such as Lane Crawford, Oriental mall, and Isetan in Mellon Town, but their prices are often much higher than his own. Although Hua Lun is a foreigner, there are some studies on the site selection in Shanghai. He chose the location of the store here, and the first thing he valued was the building where the shop itself was located. It's an old European building with a certain age. If the design of the shoes in Shaanxi or Nanlu is so important, it is easy for him to forget the design quality. Shaanxi South Road, which is not far away, is a famous shoe street with various varieties and styles, while its price and quality are relatively ordinary. It can not only attract target customers in the environment of shoe industry gathering, but also can differentiate from other shoe stores and improve the quality. The sales strategy of out of print products is rare, which is almost a business philosophy that has been proved for countless times. In the same way, this article has been well interpreted in Warren, and has received good results. It is said that frequent patrons of Warren often feel like they have to take a chance to buy riding boots. In Warren, there are at most two or three pairs of shoes per shoe, and most of the time there is only one pair. To have a pair of "out of print" beautiful shoes is the shopping psychology of fashion people. In order to ensure that the goods here are often renewed, the owner of the shop, nahualun, goes to Spain to buy goods every 1-2 months. But even so, it is often sold out of stock. Venture analysis and risk tips: the initial cost of investing in a Spanish horseshoe monopoly is about 150000 yuan, which is mainly used for the first rent, the first batch of inventory and decoration expenses. Profit: it is reported that the gross profit of Spanish riding boots is about 50%. In order to break even, the monthly turnover is only over 28000 yuan. On average, the turnover of 933 yuan per day is calculated according to 30 days, which is less than the price of a pair of riding boots. In other words, if you sell 11 pairs of riding boots every month, you can break even. In general, the concept of ice boots will be stronger in summer. This situation has changed a lot in recent years. Take Allen as an example. In the summer, the boots will be sold at a 30% discount from the original price. Except for the poor sales in the summer of the first year of its opening, the rest have achieved gratifying results. Last summer, 80 pairs of horse boots were sold out. In addition, the so-called popular goods have a certain stage, changing rapidly. It is difficult to predict whether a product can stand the test of the market for a long time. For the operator, it is very important to adjust the products quickly by using the overseas popular trends learned in the purchasing process.