Men's Wear Area Development, Brand Introduction And Consumption Promotion

< p > in the next few years, < a href= "http://www.91se91.com/news/index_c.asp" > clothing market < /a > with 80 new upstarts as the core consumption layer, and promote the transformation of the pattern of commercial real estate. The first is the adjustment of format ratio and more experience items. Secondly, it is mainly reflected in brand upgrading. In view of the positioning and differentiated operation of the mall itself, it will take the initiative to choose the brand that is in line with the backbone of future consumers. And the emergence of some newly defined brands also brings new opportunities to the shopping malls. Taking men's clothing as an example, the appearance of men's clothing is becoming more and more serious, causing the market pattern to change. In the face of increasingly mature and fragmented men's clothing market, how should the shopping malls be arranged? < /p >
< p > < strong > the development of men's wear area in shopping malls < /strong > < /p >
< p > from the historical perspective, the earliest shopping area in men and women is in Japan, that is, there is a special area in the shopping mall to sell men's clothing and open up men's wear area. This mode is accompanied by the development of foreign shopping centers for nearly a hundred years, and upgrading and upgrading of brand selection and combination. The metamorphosis in Europe and America started in the earliest 4 storey shopping arcade of Galleria Vittorio Emanuele II, which has been used for more than 130 years. The men's wear brand stores independently run by Emanuele S, and it is combined with related men's articles and women's clothing. In modern times, with the changing demand of consumers, the diversified development of brands and the explosive impact of the information age, people are also diversifying their shopping needs and experience requirements. There is a diversified shopping mall development mode. Shopping menswear areas from single stores to shopping malls and shopping centers are located in the high level shopping malls, such as 3 or 4 floors, which are divided into business and leisure. However, with the increasing growth and development of men's clothing categories and the needs of male consumers, the existing clothing brands can no longer meet the needs of consumers. Shopping malls begin to increase and select high-quality men's clothing brands, and match with the location of shopping malls, and match with the location of shopping malls, and match men's related services and experience items to meet the needs of male consumers. < /p >
< p > the development of single men's boutique shopping mall from abroad to the present, such as Germany's famous HIRMER, Wormland, Eckerle Herrenmoden, Japan Hankyu MEN S, France Trois Quartiers shopping center's shopping mall, etc. This form may become an importing form of shopping centers in the future, and become an important form of fragmented format combinations. < /p >
< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > men's wear > /a > consumption demand increased < /strong > /p >
< p > according to Frost&Sullivan, the retail income of China's men's wear market reached 539 billion 900 million yuan in 2013, and the composite annual growth rate from 2009 to 2013 was 15.8%. Pitti Immagine Uomo (Italy Florence International Men's Wear Exhibition) was more than 1020 men's brand exhibitors. Men's fashion week is pushing the designer's brand. Even the American clothing giant Nordstorm also said that the sales growth of men's and men's shoes increased its overall profit last year by 30%. Information on shopping malls, several large shopping malls in Europe and the United States are being redecorated, and the area of men's clothing is adjusted to adjust the regional brand combination of men's clothing. Matt McCormack, head of fashion department of the famous British shopping mall, also said: "in our shopping malls, men's wear sales are growing very fast. We hope to provide more excellent men's clothing for consumers by employing more professional talents." < /p >
< p > men's brand concept gradually improved, "low and medium income" no longer represents "low consumption", male consumers have a stronger desire. Consumers after 80 and 90 are becoming the most attractive target customers. It is a generation of independent consumption, living in the era of information explosion, paying more attention to fashion, multiple choices, focusing on individuality and quality needs. < /p >
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The brand type of men's wear area in the future shopping mall is based on the change of male consumer demand and the future commercial real estate pattern. The brand selection and brand combination of shopping malls become the key point, and the differentiation of men's clothing brand is an inevitable trend in P --EndFragment--. < /p >
< p > < strong > six types of men's wear brands < /strong > < /p >
< p > 1: mass < a href= "http://www.91se91.com/news/index_c.asp" > fast fashion > /a > men's clothing brand < /p >
< p > recommended brand: Topshop, Zara man, UNIQLO, Gap < /p >
< p > key words: high fashion, diverse styles, large flow of people < /p >
< p > shopping mall type: community oriented and family oriented shopping center < /p >
< p > introduction of the key reasons: the main area of the shop will basically be 300-800 square meters, with a complete range of products, mixed with women's clothing, children's clothing, etc., with special areas. The location is very clear, targeting young people who like fashion and comfort, and pursue style. < /p >
< p > 2: menswear multi brand store "/p".
< p > recommended brand: it, link Crawford, GXG (group store), Topman < /p >
< p > key words: multi brand management, men's "one-stop shopping experience" < /p >
< p > introduction of shopping malls: business and leisure, fashion trends, relatively large volume of people, shopping centers or shopping malls < /p >
< p > introduction of the key reasons: multi brand collection shop, fragmented market, combined the original scattered small area brands together, forming a scale, presenting the whole brand concept to consumers. One-stop shopping saves men's shopping time, which is popular among young and middle-aged consumers. < /p >
< p > 3: foreign high-end men's wear brand < /p >
< p > recommended brand: Church 's, Crockett &Jones, Borsalino, Want Lesessentiels, Jimmy Choo, HOBBEMA < Jimmy >
< p > key words: high quality, profound brand culture, adjustment and upgrading < /p >
< p > introduction of shopping malls: high-quality high-end shopping malls or small shopping centers, quiet shopping space < /p >
< p > introduction of key reasons: with the increase of shopping centers and the change of future market structure, the introduction of foreign high-end brands is an essential part of the adjustment and upgrading of shopping malls. < /p >
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< p > < --EndFragment-- > 4: Men's wear designer brand < /p >
< p > recommended brand: Damir Doma, Deies Vannoten, AMI, JohnVarvatos, Paul Smith, T.mugler, Paul&Joe < Smith >
< p > key words: unique personality, strong sense of design, flow of people, art activities < /p >
< p > introduction of shopping malls: artistic tonal shopping malls or locating young and fashionable shopping centers < /p >
< p > introduction of the key reasons: usually designer brand can set the brand tone very strong. Similarly, in the market operation, looking for differentiated brand combinations, designer brand is a very good choice, through art activities, exhibitions, to increase consumer experience. < /p >
< p > 5: menswear custom brand < /p >
< p > recommended brand: Scabal, Dormeuil, Holland&Sherry, Hilditch&Key, Smalto < /p >
< p > key words: exclusive service, customized chain, consumer demand, rich category < /p >
< p > introduction of shopping malls: small and medium-sized shopping centers or department stores. Target consumers are over 30 years old < /p >.
< p > introduction of the key reasons: Custom Brands first appeared in small studios and street shops. The mode of introducing shopping malls will be differentiated. Customization is no longer confined to suits, specialized shoes, shirts, small objects, etc., to enrich the customer experience. < /p >
< p > 6: Men's SPA, beauty and other related services brand < /p >
< p > recommended brand: SPA Dandy House, Aderans, Miller Harris < /p >
< p > key words: shopping experience, interactive consumption, Lifestyle store < /p >
< p > introduction of shopping malls: shopping malls, clothing category is complete, < /p >
< p > introduction of the key reasons: shopping centres are increasingly paying attention to the shopping experiential life of consumption. Apart from the customized clothing category brands, and the exclusive brand of related men's services, the shopping experience of male consumers will be built up. < /p >