From Dressing Up For People To Clothing Brand: A Metamorphosis History Of Shenzhen'S Garment Industry

< p > > "Shenzhen a target=" _blank "href=" http://www.91se91.com/ "> clothing" /a "brand adorn the Chinese city's" window ", Shenzhen brand has been able to match the international brand. In Beijing, Seth, Yansha, Shanghai's eight hundred partners, the new world, and Xi'an, Hangzhou, Chengdu, Chongqing, Dalian, Harbin, Urumqi and other first tier cities of the first tier shopping malls, the clothing brand has accounted for more than half of the total sales volume.

Mention the current situation of Shenzhen's clothing brand in the whole country. Shen Yongfang, President of Shenzhen Garment Association, always proudly talks about the market share of Shenzhen brand in the whole country.

< /p >

< p > during the annual Shenzhen trade fair, many people are also thinking: in the hundreds of industrial clusters in the country, the industrial chain is complete and the supporting facilities are perfect. Why can Shenzhen become the model of Chinese clothing to the brand? < /p >

< p > < strong > metamorphosis of Shenzhen clothing < /strong > /p >

< p > 20 years ago, Shenzhen clothing started from the "three to one patch", which made Shenzhen clothing have a "high starting point". The long term OEM mode brought better "a" target= "_blank" href= "http://www.91se91.com/" > textile > /a > clothing equipment and processing level to Shenzhen, so that a number of early entrepreneurs had stronger trend grasping ability and market sense.

At the same time, Shenzhen clothing has a stronger internal driving force for brand building.

< /p >

< p > starting from earning a small processing fee, seeing the cruel reality that most of the profits have been taken away by brands, some bosses in Shenzhen's clothing industry began to try to take the road of brand.

Their purpose is only one: let enterprises earn more money is the "original power" of the pformation and upgrading of the domestic garment industry.

This may seem a bit less noble, but it has to be said that this is the true portrayal of the garment industry for many years.

< /p >

< p > "at that time, we only worked hard to earn very little Commission money, and a lot of money was taken away by the brand."

The boss of a a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > speaks of the past and can not look back.

From the end of the 90s to the beginning of 2000 in the last century, Shenzhen clothing began to build its own brand. In the process of creating the brand, the entrepreneurs who dare to taste new products have formed a common understanding. "Only good original design can give the brand brisk vitality."

Originality and design add gorgeous colors to Shenzhen clothing.

< /p >

After P realized the magic of brand, some enterprises began to pay attention to original design, and tried to use their own brand as the core competitiveness of enterprises.

Fortunately, after fierce competition and elimination, a number of successful business cases emerged.

However, only the initial success is far from enough to cope with cruel international competition.

< /p >

< p > < strong > brand creates the prosperity of Shenzhen garment industry < /strong > /p >

< p > in 2012, China's (Shenzhen) international brand clothing "a target=" _blank "href=" http://www.91se91.com/ "dress" /a "trade fair, Ji Xiang Zai held the 10th anniversary celebration of the brand. Yang Fan, the founder of the auspicious auspicious brand of the aviation professional origin, used the whole party time to tell her colleagues throughout the country how to steer the team step by step, to extend the brand of Jixiang village to the national market, and to create the story of a very competitive Chinese style women's clothing.

In the eyes of outsiders, Yang Fan is a follower of dreams. In fact, her story is also a microcosm of thousands of enterprises in Shenzhen's clothing industry.

< /p >

During the exhibition this year, the fashion musical "dancer in the dark", made by the blue wardrobe, finally unveiled its mysterious veil in the expectation of P.

This fashion musical, loaded with fashion and music dreams, presents a dream and art encounter to all the beautiful audiences during the three day Shenzhen trade fair.

{page_break} < /p >

< p > "the dancer in the dark" tells the story of a fashion "a target=" _blank "href=" http://www.91se91.com/ "designer" /a ".

The protagonist Duan Leng is a talented but not recognized by the market. < a target= "_blank" href= "http://www.91se91.com/ >" fashion designer < /a >, suffered fatal setbacks in plain life and lost her memory after attempted suicide.

Life fell to a low level, but he continued to design his costume without knowing it. His fate changed greatly. He reinvigorate himself and succeed.

< /p >

< p > this is a cold story about China. It is also the epitome of the first generation of fashion people in China.

The confusion, pressure, difficulties and opportunities that the protagonist encountered in the play awakened the memory of every fashion man.

In China's modern fashion, only twenty years of hard and brilliant coexistence have gone through. The Chinese fashion people are quietly searching in the field of inexperience. Only by faith and love, can they spread their youth and dreams in the dark, struggling to dance, and finally embark on a young fashion road that belongs to China.

These desperate actions sparkled in the darkness, and they became a moving and moving dance.

< /p >

< p > whether it is a carefully planned brand 10th anniversary celebration or a bold start of the first fashion musicals, all those who have witnessed the Shenzhen Trade Fair will come to the conclusion that creativity has increased the gold content of Shenzhen clothing products, and that the added value of Shenzhen's clothing products has increased to 30% or even more.

In Shenzhen, the garment industry is no longer a traditional industry, but a creative industry.

< /p >

< p > look back at the history of Shenzhen women's wear. Some people will say that creativity has won the market for Shenzhen's clothing brand. But from the stories told by Shenzhen's clothing brand, you will find that the persistence of entrepreneurs' brand dreams has created the prosperity of Shenzhen's garment industry today.

< /p >

Less than P > 20 years ago, the day of "dressing for people" made Shenzhen clothing brand "sense of shame and bravery".

Now, another fact is stimulating the nerves of Shenzhen's clothing industry. The number of women's garments made in China has surpassed the total output of all the countries in the world. But in the international high-end clothing brands, Chinese clothing is "collective aphasia".

In order to fight for the right to speak in the high-end international market, Shenzhen women's wear has begun to move to a higher level. What's pleasantly surprised is that their understanding of high-end is not only limited to the quality of clothing and the time spent, but the humanistic connotation of the brand and the touching story behind every product.

< /p >

< p > at present, Shenzhen clothing brand has the ability to compete with international brands in quality and design. The recognition of international high-end brands needs a long time of cultural accumulation. But in this regard, Shenzhen clothing has already started. I believe that after 10 or 20 years, there will be a beautiful figure of Shenzhen clothing in Paris's Champs Elysees Avenue and New York Fifth Avenue's windows.

< /p >