Application And Promotion Of New Fiber Spinning Industry And Annual Meeting Of Bed Products Held In Shenzhen

China's home textile industry technical transformation, science and technology project management training association, the application and promotion of new fiber in the home textile industry and the annual conference of bed products Specialized Committee held in Shenzhen. The conference is rich and wonderful, attracting more than 120 excellent bedside enterprises from all over the country.

At the meeting, Chinese household Spin Yang Zhaohua, President of the industry association, said that the meeting was organized under the background of implementing the eight new regulations of the central government and organized the 3 meetings to streamline the wind and improve efficiency.

Cao Xuejun, the consumer goods division of the State Ministry of industry and commerce, has focused on the problems that should be paid attention to in the application of textile enterprises' investment policies and national technical transformation policies. Cao Xuejun said that the diversified market structure is gradually taking shape, and innovation is the first driving force for industrial transformation. Home textile enterprises should focus on the following 6 aspects: new materials, energy saving and emission reduction technologies, intelligent conditions, product quality assurance, core technology development and industrialization of product upgrading. At the same time, Zhang Huiqin, deputy director of the Ministry of science and technology of the China Federation of textile industry, also briefed participants on national and industry related policies and ways of operation from the perspective of science and technology standards. Zhang Jie, deputy director of the planning and consultation department of China Textile Construction Planning Institute, explained the main contents, practices and policies of the relevant national and industrial science and technology projects application reports.

The high cotton price has brought enormous cost pressure to many home textile enterprises. In the next few years, the development of the bedding industry will pay more attention to the application of new fiber materials. What new fibers can be used in the development of home textile products? What are the popular trends of fiber? Wang Yuping, Secretary General of China Chemical Fiber Industry Association, has shared the application of new chemical fiber in home textiles at the meeting. Chen Xiangling, Donghua University, has also interpreted the product specifications and performance of cotton like polyester fibers, providing new ideas and new options for enterprises to find cotton substitute and develop new products.

At the annual meeting of Specialized Committee, the participating enterprises held a heated exchange and Discussion on the current situation and trend of the development of the bed products industry, as well as the current domestic market changes, channel problems and quality problems.

At the meeting, Lin Guofang, chairman of Limited by Share Ltd of fuanna household products, said that the growth of bedding enterprises in the past was started by shops, but the profits of single stores did not increase. Now, most enterprises are in the "wartime" state, and enterprises are struggling to cope with the situation. They have formed homogeneous competition in design, fabric, investment, supply chain, and e-commerce marketing. Homogenization competition will lead to more home textile brands being shuffled, merged, acquired and shut down in the next 5~10 years. At present, consumers are no longer satisfied with the material attributes of products, but rather focus on different experience consumption. Now, consumer demand has changed, the market has changed, and the marketing mode has changed. Therefore, enterprises should use the top-down industry research and development - production and sales mode with user experience as the core to forge their own unique advantages. After nearly 20 years of development, fuanna has formed its core competitive advantage: personalized design ability, brand image featuring art home textiles, quick and efficient operation support system and consistent employee team. Times are changing, and fuanna is changing. We know that in the era of Internet and big data, we rely on speed and business philosophy. The integration of online and offline has become a necessary development trend. The three dimensional channels in the era of big data will open a new experience of smart retailing, which is the characteristic of the future development of enterprises.

At the end of the meeting, Yang Zhaohua lifted the confidence of the company in the summary and analyzed the future prospects and great potential of the home textile market with detailed data. He said that the biggest problem facing home textile enterprises in the future is the change of consumer habits. If enterprises do not study the changes of consumers, or follow the old ways, they may eventually become profits. He hoped that enterprises could seriously reflect on the concept of "new home textiles and new life". From the perspective of scientifically guiding the consumption of home textiles, we should unite and educate and nurture consumers, so that consumers can develop a scientific and healthy household textile consumption habit and make the industry the biggest and strongest.