Hi Tech Shoes Is Leading By Technology.

In the sporting goods industry in Jinjiang, the company is like a shining star in Tengsheng.

After more than ten years of unremitting efforts, the brand recognition and reputation of "Xi De Long" have been recognized by the vast number of consumers. Its excellent product R & D, manufacturing level and constantly improving enterprise and brand image are already at the front end of the industry.

Sports industry, like other industries, faces competition in science and technology.

If we want to progress and develop, we must rely on high technology.

For many years, Xi De Long regards sports technology as the core competitiveness of enterprises, pays attention to the upgrading of new product research and development capabilities, and combines with many high-end scientific research units at home and abroad. If it is in cooperation with the Institute of sports science of the State Sports General Administration, leading technology will be applied to production and internal and external integration, so as to provide customers with high value-added products.

So far, more than 20 patents have been granted.

In the 08 year's spring and summer products ordering conference, a series of "life sports equipment" with high technology level was launched.

This series is a strategic partnership between Xi Long lung and the Institute of sports science of the State General Administration of sport. It is a new product that is launched after the research of running shoes for science and technology.

At the same time, Xi De Long integrates science and technology resources, led by Sun Yining to research technology running shoes, measuring shoes and building national last library, is the follow-up development goal of Xi long long in improving product technology content research and development.

Prof. Sun Yining measured the information of plantar pressure distribution during human walking, analyzed the contact area of plantar and supporting surface and the distribution of plantar pressure field, and established a personalized plantar force model.

According to the individualized plantar force model, enterprises can process personalized shoe soles and insoles, so as to achieve the purpose of wearing comfort and orthopedics to meet individual needs, thereby greatly enhancing the core competitiveness of the product.

When domestic brands compete to invite the big entertainment industry and sports stars as spokesmen to achieve their peak, Xi long, as a well-known sports brand in China, will target the scientists with deep attainments in the field of science.

In September 6, 2007, Professor Sun Yining, a researcher and doctoral tutor of the Hefei Intelligent Machinery Research Institute of the Chinese Academy of Sciences, became the spokesman for the brand image of Xi De long.

In March this year, he launched a new WINDOWSFOOT-I foot balance window at the 08 autumn product conference. In April, he introduced the foot sole pressure and pressure test system into the store, and officially launched into the national market.

It is reported that this is the latest technology content sneaker product launched by the research and development department on the basis of its core technology - foot pressure pressure test system.

Consumers can choose the sneakers that are most suitable for their feet through the foot sole pressure pressure test system.

According to Pang Xiaozhong, director of the science and technology development center of the State Physical Culture Administration, the foot balance window technology is a project jointly developed by Xi Long lung in 2006 with the National Sports Bureau's body division. WINDOWSFOOT-I is the first scientific research achievement of this project.

WIN DOWSFOOT-I technology can not only provide scientific data for consumers to choose sports shoes, but more importantly, through the data collection method of foot pressure pressure testing system, it can not only satisfy customers' individualized product needs, but also carry out Chinese foot type collection, rich Chinese Chinese last library, providing data support for scientific footwear, and laying a solid foundation for Chinese shoe measurement.

At present, in the research and development of Chinese foot data, the National Sports Bureau of physical education has launched cooperation with international sports brands such as Nike and Adidas, and the company is the only partner in China.

Technology oriented brand strategy has become a new winning tool for China's sporting goods industry.

"Technology is power". The introduction of WINDOWSFOOT-I technology is the best interpretation of the brand concept of respecting everyone, Xi Long technology.